Pinterest has confirmed they do crawl the website linked to the pin. So, it’s quite important that your pin & pin description match the actual content on your website. For now, they are probably just scraping the metadata (descriptions, title, etc). But still, it’s nice to know that an SEO optimized article will also send a stronger signal to Pinterest.
Thanks for stopping by and commenting! Yes! Join more group boards! But, I thought you were already on a lot? Oh, maybe that’s FB 🙂 As for the interval function, I had no idea that was an option in Tailwind. I honestly don’t stay in the dashboard of Tailwind so I’m learning as I go. How is that different from scheduling them based on your schedule? Is this so you don’t “spam” a group board? So far I haven’t had that happened even when I was scheduling 200 pins a day. I’ll go over to Lady Boss League and find that post! Thanks
Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!
Sometimes your audience wants to know more about you, your processes, and your accomplishments before they sign on or commit. While you can show what you’re all about on platforms like Facebook, studies show Pinterest users spend slightly more time on the platform compared to Facebook — 34 minutes vs. 33 minutes. When you have a more supportive fan base, you should tailor your content in such a way, which makes you relatable. For example, let’s say you wanted to promote your company culture or a new face in your organization. Use Pinterest to share this information. Wistia, a video hosting tool, shares content like the pets of company employees and behind the scenes images of their annual event WistiaFest.
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.

I really, really like Pinterest, but I just read an article about Pinterest’s scary terms of service! It’s making me think about removing all the content I have on there. And I’m wondering how you or I can ethically go on promoting them? I had to go look up the terms of service myself and was apalled that by posting your own original content you are giving Cold Brew Labs irrevocable rights to your artwork! Here’s an exact copy and paste “By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit …..”
BoardBooster is a popular Pinterest automation software because their cheapest plan is $5 a month. This tool comes with all the features that their most expensive plan offers. You won’t get too many fancy analytics reports. Nonetheless, you’ll get the tools you need to schedule your pins effectively, remove low-quality pins from your boards, join and pin to group boards, and get access to basic analytics.
Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!
Give your paid pin time to get ranked by the Pinterest algorithm - it takes click-through rate into account, so it’s best to leave it to run for a little while, at least 7 days, to let it gain momentum. The longer the campaign, the easier it is for Pinterest to optimize performance. Campaign results for the same pin or ad group (group of promoted pins) can vary enormously, depending on duration.
High quality is a must, as is size. Vertical Pins (2:30 – 600px x 900px) work well because they take up more space, making them stand out. Contrast these with square images (600px x 600px) to make your content eye-catching on the discovery feed. Be sure that your images (and website for that matter) are mobile-friendly: over 85% of searches are in the App.
One example of a successful campaign was the one that they ran last year. The furniture retailer realized that back-to-school was one of their key seasons because students are going to college and they have both limited budgets and space. Add that to the fact that about 50% of millennials use Pinterest, and there’s a massive opportunity for selling to college students.
Enter Pingroupie. This free tool’s entire purpose is to list group boards that are currently live. You could reach out to these board owners and see if they’d be open to doing a group board with you, or if they’re in need of contributors like you. If you’re able to contribute relevant, non-spammy content of your own, there could be a lot to gain for your brand.
Pinterest is one of the biggest search engines on the internet, so treat it as such with regards to keyword research (and use). Although a full primer on Pinterest SEO is outside of the scope of this article (though let us know if you’re interested in a ffollow-uparticle on the topic in the comments!), the principals are largely the same as SEO for Google.
One trick is to use various quotes from your most recent blog post or testimonials about your recent product and link to the website page many different times. You can also Pin the same Pin to different boards. For example, if you write a blog post about buying the best homeowners insurance, that can go on a board that only holds your blog posts, it can also go on a board that talks about financial planning and a board that talks about homeownership.
Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform. Ultimately, whether or not Pinterest is a good fit for your business will depend heavily on whether or not your target audience overlaps with their existing user base.
Now, it’s not a good idea to create Pinterest Boards that are covered in nothing but pins from your own blog. One of the cardinal rules of social media is that you promote others more than yourself. With that said, it certainly behooves you to create Boards related to your content so that you can include your own posts as a small portion of each Board.
Pinterest automation software can make your life a lot easier if you’re a blogger or business owner who uses Pinterest in their digital marketing strategy. By putting repetitive Pinterest tasks on autopilot, you’ll be able to focus on creating high-quality content and pins rather than spending time on mundane tasks. Daily tasks like pinning and following other Pinterest accounts are important to stay on top of. Unfortunately, they take significant time to complete. This list will detail the best Pinterest automation software solutions currently available. We’ll begin with the most popular solution and end with the lesser-known options.
Content marketing partners help brands develop a strong organic presence on Pinterest. They support the entire Pinterest campaign process, from sourcing content and publishing Pins to managing interactions with Pinners. Content marketing partners have great insight into what kinds of creative work best on Pinterest, so brands that start working with a content marketing partner tend to see a big jump in Pin performance.

One of the things I hear over and over again from Pinterest users–individuals and businesses–is that we don’t want Pinterest turning into another sales pitch ghetto as users plug their MLM products or Etsy sites or corporate product lines. The primary reason that Pinterest is so successful is its organic and cooperative nature. There are, as you listed, many ways (at least 54 it would seem) to promote a business or brand without resorting to carnival shilling and Web 1.0 scorched earth tactics.

One of the things I hear over and over again from Pinterest users–individuals and businesses–is that we don’t want Pinterest turning into another sales pitch ghetto as users plug their MLM products or Etsy sites or corporate product lines. The primary reason that Pinterest is so successful is its organic and cooperative nature. There are, as you listed, many ways (at least 54 it would seem) to promote a business or brand without resorting to carnival shilling and Web 1.0 scorched earth tactics.


Thanks for stopping by and commenting! Yes! Join more group boards! But, I thought you were already on a lot? Oh, maybe that’s FB 🙂 As for the interval function, I had no idea that was an option in Tailwind. I honestly don’t stay in the dashboard of Tailwind so I’m learning as I go. How is that different from scheduling them based on your schedule? Is this so you don’t “spam” a group board? So far I haven’t had that happened even when I was scheduling 200 pins a day. I’ll go over to Lady Boss League and find that post! Thanks
People use Pinterest for different reasons than they use networks like Facebook and Instagram. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. That means they are excited to see posts from brands in their feeds. According to eMarketer, only Facebook outranks Pinterest in terms of influencing U.S. social media users’ purchasing decisions.
I’m not an alarmist. I like safe, simple rules and guidelines that stay consistent over time. I don’t think Pinterest is any different. Over time, Pinterest marketing has evolved (hey, hashtags) but the foundation of keywords and vertical images has not. Human interaction with Pinterest has changed. In this post, I’ll be sharing the main principles to a solid Pinterest marketing strategy.
Great post! I started using Pinterest over a week ago and my traffic increased dramatically! I really didn’t expect it! I have a little question… when I pin an image from my blog and get 100 repins for example, let’s say that this results in 500 views on my blog… shouldn’t I be gettin more and more traffic on the following days? I’ve noticed that my blog traffic only increaces when I pin…but I don’t understand how come my traffic is not multiplying as a result of the many repins I get. Instead my traffic goes back down until the next time I pin…
I’ve done some thinking this past week, and I really don’t have much of a Pinterest strategy 🙂  But I do think what has worked for me, and would be my best tip, is that almost all my pins are things I truly like and that fit in my niche of homemade and DIY projects.  People who choose to follow me on Pinterest know that they will find pins and more ideas on the same subjects that brought them to my blog.  And if they found me on Pinterest first and have then come over to my blog, they will again find lots of info on the same subject as the type of pins they found interesting. I think this gives some continuity to my brand and continues to give me an authentic voice on my subject.  
You need to make sure your ads follow our standard ad guidelines and any country-specific guidelines. You need to follow all applicable local laws, regulations and industry codes for any area your ads will be shown in. You must also follow our community guidelines, terms and the above advertising guidelines. These advertising guidelines apply to all parts of your promoted content, including the image, description and destination—and they apply to features like audience targeting.

Think of Pinterest as a bookmarking tool that people use to plan their lives. People typically save - or “pin” in Pinterest jargon - images they find on the web or on Pinterest itself to different boards (collections of images around a specific topic). The pictures are clickable and link back to a webpage where further information about the image topic can be found.


Pinterest allows you to target Promoted Pin Ad Groups to your own audiences. These warm audiences tend to convert to website visits, sales, and email signups at a higher rate than do strangers (cold audiences). In fact, some (including ME) have seen click-through rates 3X when using visitor targeting. They’re very easy to set up at Ads > Audiences.
For me, it’s more budget friendly when I use Tailwind to pin to my group boards. With Tailwind I pin around 50-100 a day. I only pay $9.99 a month for unlimited pins. With Board Booster, I’d have to pay something like $84/month! So with Board Booster, I only pin 45 pins a day which is only $10/month. It’s just more cost effective for me. It may not be for you. Also, I would change that ratio to more pins of YOUR blog and less of other ones. As for follower growth, I don’t suspect a scheduling tool would help; getting more on group boards yes, making your blog Pinterest friendly and your pins Pin friendly.
It works on a larger scale and prides itself on being able to manage many accounts at once, so if you have multiple Pinterest accounts, this is an ideal bot for you. Another feature they offer is free updates. A lot of these bots are continually working to improve themselves and add features to keep up with the latest on Pinterest, so naturally will be making sure that their software itself is also on par with this.
21. You pin anything. It’s easy to get lost in a sea of stunning images where you might find yourself repining anything that catches your eye. Don’t do it. As a brand, you’re trying to relay a message that portrays what your business is all about. Plan out your boards and outline what message or information you want your fans to walk away with before you start pinning.
About Blog Hi there! Thanks for joining me! My name is Vanessa and I am a Pinterest Strategist and creative consultant for creative entrepreneurs. Are you using Pinterest for your creative small business? Pinterest is still very underused and misunderstood in the creative world. I'll be sharing my top Pinterest Marketing strategies to get you started and begin driving traffic and sales to your
Firstly, only posting images of your product photos, although not an entirely poor Pinterest marketing strategy, is not ideal because it will only help you acquire a limited volume of users rather than grow your user base. To acquire volume and growth, you need to be pinning product-specific content (like product photos) as well as content that’s inclusive of your product but not solely trying to sell the product itself. This will help you create new customers rather than simply acquire existing ones.

I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!


When you publish your post, you pin that post to Pinterest. Usually people pin that first pin from their blog to their own board. Then you go to THAT board and pin THAT pin. You don’t make a new pin or go back to your blog and pin it again. You want to establish repins, or shares, on that ONE pin. So repin that ONE pin over and over again and others will repin that pin for you!

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