Pinterest’s conversion tracking tags are a little more complicated to set up than Facebook’s, and for merchants without coding experience it can be intimidating. One of the biggest advantages of this app is that it simplifies the process of setting up Pinterest conversion tracking tags for your store. And without the tracking tags, you wouldn’t be able to retarget accurately, or track the results from your Promoted Pin campaigns.

This Promoted Pin from Kohls, however, has the type of content that pinners love. It’s offering value, using the context of “how to pick the perfect pillows” in order to promote some of their pillows’ great qualities and show off a few styles. Their description capitalizes on this, saying, “Throw pillows are a fun way to incorporate a little style,” and the image shows users how. This is a great way to maximize your description. 

Pinterest recommends that you Pin something at least once per day, during peak times—which they’ve found to be evenings and weekends for U.S.-based brands. Pinterest also highlights that consistency is key—if you’re going to post a large number of posts over the course of a week, divide them up and post several per day rather than posting them all at once.

I don’t even know how many studies I’ve read on which color performed better than the other and how showing faces was a no-no. Pinterest has confirmed that these are false positives. A beauty pin without a face might be quite ridiculous and even though cold tones are said to perform not as good, a pin about a trip to Antartica would probably look weird with warm colors. If you are not sure about your design, produce alternatives and show them to a control group or just dish them out and focus on the pin that performs best.

One trick is to use various quotes from your most recent blog post or testimonials about your recent product and link to the website page many different times. You can also Pin the same Pin to different boards. For example, if you write a blog post about buying the best homeowners insurance, that can go on a board that only holds your blog posts, it can also go on a board that talks about financial planning and a board that talks about homeownership.
Chrome Extension - Using the OneUp Chrome extension, you can easily schedule many images at once from any website, such as sunsets for example. You can choose which images from the website you want to post to social media, bulk update or individually update the descriptions and links for each post, then schedule them to be posted with a set interval (such as every 60 minutes), or choose custom dates and times for all of them.

Pinterest is a great way for your small business to display your work and showcase your expertise in your industry. Examples include Pins with images and videos of your work, infographics, data visualizations, and blog posts. Due to the fact you might not be a recognized brand yet, doing this is important. That’s because as your business grows and you become more well-known, you’ll be more likely to be recognized as an industry leader and a business with helpful and applicable content for audience members.


Getting the followers on my website was truly becoming hectic as I first started marketing on Pinterest. Came to know about Tailwind and gave it a try, but it got my account suspended and I was back to square one :/ Tried many other automation tools before finally settling for PinPInterest com The service by PinPinterest is simply amazing. It has been over 4 months now that I have been using this and getting an exponential rise in the number of visits and followership. I love its sophisticated artificial intelligence that it uses to automate the pins, comments, web content traffic, and with this, I have also saved a lot of time when it comes to screening the content and picking the right one for the pins as it does it automatically. And now that it supports multiple Pinterest accounts in just one PinPinterest account, no other tool beats it in terms of features…
The next part of this step is to confirm your website. In the first step, you were asked to insert your website into your profile details. While that shows up publicly on your account (and might even send blog traffic your way from people that found you and loved what you pin), Pinterest needs to know that you actually own the account for them to give you sensitive details about it.
Yeah, I’m seeing the same things, Linda – that was the inspiration for the document. I’ve also been working with my clients on getting started with Pinterest marketing, and the main issue that I see is a lack of focus or strategy. I think because Pinterest is so much fun, people just sort of leap in, pin a couple of images, and hope for the best. But strategy is just as important with Pinterest as it is with other social media tools like Facebook or Twitter.
Pinterest is a great way for your small business to display your work and showcase your expertise in your industry. Examples include Pins with images and videos of your work, infographics, data visualizations, and blog posts. Due to the fact you might not be a recognized brand yet, doing this is important. That’s because as your business grows and you become more well-known, you’ll be more likely to be recognized as an industry leader and a business with helpful and applicable content for audience members.
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