I’ve been on Pinterest for six months or so. My first reaction was “oh, pretty” and “wow, so useful” and “this could suck up entire days/weeks/months!” So I’ve been very hesitant to spend too much time there. Things have definitely picked up in the last 3 months. I see that many of the small business textile organizations and designers are using the B2B pretty effectively, but these are very visual businesses.
you’ll have to connect your Pinterest profile to your personal account/profile on Facebook- what it will do then is show all or most of your pins on your facebook wall- or in the newsfeed of your facebook friends. also connecting with facebook lets all your fb friends know you are using pinterest, so you can automatically start with some pinterest followers..
Then, I’m about to help you. Instead of rehearsing all the old news (like updating your profile pic and getting a business account. duh!) I tried to focus on very actionable items. Unique techniques I use every day that helped me drive a constant 5,000 visitors to my site. each. day. The information is based on official interviews and quite a couple of e-mail conversations with Pinterest (so no urban myths, sorry!), but also empirical evidence from stuff that worked out for me.
I think some people on Pinterest are upset about the idea of marketers coming in a “ruining” Pinterest. I have gotten some flack about this, as well. I think people responded the same way when businesses moved into the Facebook space, too. At any rate, you didn’t do anything wrong! And if people follow the first rule of Copyblogger, no “ruining” of anything will occur!
Website traffic. When the goal is driving website traffic, Pinterest charges for clicks to a website (CPC). An important note on this campaign type is that advertisers are only charged when users click to acess your website directly from the promoted pin. There is no charge for clicks from a repinned pin. Those clicks are marked as downstream or promoted traffic and are highlighted in the campaign report.
The answer is two! I discuss more WHY in this post, but when we are resharing our top evergreen or seasonal content, you should be pinning directly from the landing page/blog post, OR, using Tailwind to reschedule the pin. All pins from Tailwind will also count as ‘fresh pins’. Pinterest is really favoring new and fresh content, but you don’t have to constantly churn out new content. The next tip can help with that!
As an advertising platform, Pinterest can be used in a variety of ways and for most types of businesses. The important part is to determine precisely how you will use it before you spend a lot of time on it. Bear in mind that it’s a platform for inspiration, discovery, and ideas, so for the most part, in order to engage users, you have to “catch” them in the planning and consideration phase of a project or purchase.
I’ve seen articles advising on the best times to Pin as well, but I generally take these with a pinch of salt as the content I pin spreads across International time zones. Also, you’ll find that a good pin will have a MUCH longer shelf-life than something on Twitter or Facebook. People are still pinning my old stuff months later – that simply doesn’t happen on most other social networks!
The benefits for marketers are huge. And here’s one of the biggest and best parts of Buyable Pins: Pinterest doesn’t take a cut of your sales. There’s no commission. You keep every dollar you make on the sales you get from Buyable Pins. Though that has the potential to change down the line if Buyable Pins see a lot of success, for now marketers are using them with no drawbacks.
Pinterest Analytics provides important information about what types of content perform best on the network, so you can tweak and improve your Pinterest for business results over time. You’ll be able to see which Pins are most popular and which drive the most traffic to your site, so you can focus on the metrics that matter most to your particular business.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
This checklist serves as a lead magnet to attract the right people to sign up for her mailing list. She included a sign-up box for this checklist in relevant blog posts and regularly published these articles on Pinterest. Besides organic pinning, she also promoted some of the pins to a more closely targeted audience through a paid Pinterest ad campaign.
Enter Pingroupie. This free tool’s entire purpose is to list group boards that are currently live. You could reach out to these board owners and see if they’d be open to doing a group board with you, or if they’re in need of contributors like you. If you’re able to contribute relevant, non-spammy content of your own, there could be a lot to gain for your brand.
Similar to other advertising channels, Pinterest has its own Tag, which is a piece of code that is applied to your website. With the Tag, you will be able to better measure the effectiveness of your campaigns, understand customer paths from engagements to conversions, define audiences for remarketing and track a number of events such as page visits, category views, searches, cart additions, checkouts, video views, signups and leads.
Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.
Now you have everything in place and you just have to follow step 4 every time you write a new blog post. While your pins may be found simply because you did a good job at inserting keywords in the right places, you also want to make sure you give them a little boost from now and then and you put them in front of people that will potentially repin them.
When users click within this feed they’ll find more shoppable Pins related to their original search. Make sure your ads show up here by using high-quality images that appeal to your audience — first, understand what product features they’re searching for and use images that showcase these details — and incorporate keywords your audience searches for.
Hi Elna! Thanks for the great info. I plan on checking out Tailwind today! I have two pinterest accounts and they both have approximately 100,000 followers on each. I am also on several group boards. I generally avoid pinning images that link to my website on them, as I’m not sure if board owners would be bothered by this. I’d love to know your thoughts on this.
There is a ton of advice out there for what makes a good pinnable image but what you are wanting is for people to click-through that image and not just pin it. Experiencing why you click-through to an article is better than just knowing by reading the research. If you would click the image than your audience probably will too! So when I do a search on Pinterest, and I actually click-through to the website to read the article, I will then pin the image to my “Click Through Pins” board. I then can go back and analyze what made me click-through the pins to the site and can apply the personalized research to my brand.
Pinterest helps you tell a visual story about your brand. Through pictures and videos, you’re able to show — rather than tell — your audience what you’re about as a company, the things you value, what and who you support, and the types of products and services you sell. Pinterest provides you with a unique and engaging way to introduce your small business to platform users.
Once you sign up for a Pinterest account, you’re able to begin sharing content and, therefore, social media marketing on the platform. You have the option to upload your business’ content from your computer or mobile device, Pin content you find on the platform, or add content you find on the web using the Pinterest browser button. You can also follow the boards of your friends and competitors, “Like”, and comment on others’ Pins, re-Pin (or repost) content, and share links to your website and blog in your Pins.
First, complete your profile describing your business including relevant keywords that users will use to search. Next, you are going to want to upload a good logo as your profile picture. In addition, create minimum 10-12 boards and pin at least 9 pins on each board. As a result, this gives the board an active appearance and people will be more apt to explore your board.
Boards are used to organize and categorize Pins (don’t worry, we’ll get to these next). From Boards about the new bathroom and next vacation location to wedding planning and ultimate wish-lists (just say the word and we’ll link you to ours). Boards enable users to gather their Pins into a logical and beautiful fashion. Plus, Boards can be divided up into sections, to make them even more organized.
While this is a comprehensive list I am pretty disappointed that there is absolutely no mention of the requirement to respect copyright and ask people first. I don’t have time to read all your posts re Pinterest. ….as you brushed off the person who asked about this. However…..I have a strong aversion to people not being informed clearly of the need to respect copyright. Especially since you have made it clear, and I know others are already using their boards commercially to make money from technically stolen prints.Pinterest has yet to have a TOC and system that ensures copyright is protected. They have tinkered but not fixed.People offering advise in my opinion have a duty to push for a respect of copyright.Links back….no not after the first repin it would seem, when Pinterest then divert the links to make them money.
There is one important warning: You will only benefit from such groups if your pins are perfect. These initial repins help your pin appearing in a lot of feeds, but if your pin is not engaging enough, it could actually hurt more than it helps. Why? Because it will have tons of impressions, but maybe no clicks or comments, decreasing the overall engagement numbers.
A great post! This is Misato from https://fitwirr.com/. When I initially started, I grew my followers the very similar ways as yours – group boards, long images, Tailwind, etc.. One thing I really appreciated Tailwind was they give you stats on each boards’ ROI. The boards with most followers, activities, etc.. were all there, and it helped me narrow my focus and really understand what people are interested in and wanted to see more of.
How to Use Pinterest for Videos, SlideShare and Podcasts: Do you only share images on Pinterest? Would you like to share other content to grow your followers on Pinterest and other social networks? You can also share videos, SlideShare presentations and audio podcasts and extend your exposure, thanks to Pinterest. This article explains how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts.
Hi! Great post! I’ve only just gotten back to Pinterest after ignoring it (I know, I know) and just started using Tailwind. What do you mean about dripping your posts over the course of a week or month? What exactly is the strategy there, and how do you do it? Also, how do you get 100 recommended optimal times with the free tailwind? They only offered me three optimal times to start. Did you just add to that general time period manually, or am I missing something? Thanks!
A pin code is similar to a QR code, but it’s around a picture and looks much prettier – and it works directly with Pinterest. We all have pin codes linked to our profile and each of our boards. If you tell your followers to follow you on Pinterest and they scan your pin code with their phone by opening Pinterest and using the camera feature, it will show your Pinterest profile. Or if you share a pin code for a specific board it will show them that specific board. You can have someone follow your profile or your board by scanning an image.
Pinterest makes it very clear that vertical aspect ratio is imperative when creating content for Pinterest audiences. Pins on Pinterest are recommended to be 2:3 — 600px wide x 900px high. These are the ideal dimensions so users can see the image in the best possible way. Vertical images also prove to be better for engagement because they take up more space in Pinterest’s kanban format, which takes up more real estate on users’ devices which is ideal for brands. Pinterest discusses the importance of the vertical aspect ratio and proper dimensions in their Creative Approach to Pinterest article.
I share Andrew’s perspective, but I would phrase it differently — be relevant! As a brand, before you jump in spend some time “listening” or observing to get an understanding of the platform and then map your Pinterest strategy accordingly. Look at your target audience, the types of boards they’ve created, and the content they’re pinning. How does your content fit in with that? How does Pinterest fit with your overall social marketing/business strategy?
To make the most of your Pinterest ads, always create a Pinterest post-click landing page to direct all of your traffic to. This type of dedicated page is the best place for users to “land” after clicking your pin, and will significantly help convert prospects into leads because it’s free of distractions (e.g. header navigation, social icons, etc.).
Facebook, Twitter, Instagram – they’re the go-to social media platforms for dropshippers and ecommerce entrepreneurs looking to promote their brand. But, are you missing a trick by ignoring the often overlooked Pinterest? Definitely – and we’re here to equip you with everything about Pinterest- including why use Pinterest, Pinterest marketing tips, Pinterest marketing ideas and much more in order to create and execute a killer Pinterest Marketing and Pinterest Ads strategy.
If your business has seen a loss of organic traffic from the changes that Facebook has made with its business pages and with the Twitter mute button, Pinterest can increase your social media traffic once again. Pinterest has seen a steady increase in referral traffic of 27.5 percent year over year while Facebook’s share of referral traffic is down 25.8 percent.
One of the things I hear over and over again from Pinterest users–individuals and businesses–is that we don’t want Pinterest turning into another sales pitch ghetto as users plug their MLM products or Etsy sites or corporate product lines. The primary reason that Pinterest is so successful is its organic and cooperative nature. There are, as you listed, many ways (at least 54 it would seem) to promote a business or brand without resorting to carnival shilling and Web 1.0 scorched earth tactics.