Continue to bid aggressively. The good thing about Pinterest advertising is that you only pay for the number of clicks you get. Thus, marketers should continuously measure performance and adjust their bid prices accordingly to maximize results. While the initial bid could be high, once the ad gains momentum, you'll see a drop in bid price, especially with pins that receive a high level of organic engagement and interaction. The idea is to keep testing your ads and bid aggressively to optimize your clicks and conversions to meet your goals.
Two of my consumer brand clients – Imperial Sugar and Dixie Crystals have seen a huge influx of traffic from Pinterest. In fact, in less than 30 days, Pinterest leapfrogged over Facebook in terms of referral traffic to our online recipe database. It’s the perfect medium for sharing recipes and tracking what types of recipes our community wants to see more of. You can find the boards at http://www.pinterest.com/imperialsugar and http://www.pinterest.com/dixiecrystals to see what we’ve done.
Pinterest has grown very quickly attracting both everyday users and businesses. All of them take part sharing great content in the form of images which makes it a very enjoyable and addictive experience. People have been able to do this with ease because there are several wonderful bloggers who share very helpful tips which teach everything from how to navigate the site to using it to promote your business.
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
If you continue to scroll down your setting page, you will see a spot that says “Claim,” you want to enter your website into the box and hit the “Claim” button. This will allow you to track any pins that are pinned from your website and your profile picture — in this case, your logo — will show up next to any pins that come from your website as well as create ads and buyable pins.
Until Pinterest Search Ads are available to all, we have to lump all our keywords into one ad group with one bid. This means, if you keep your bids low (as I do), your Pin may never be displayed for the more competitive keywords. Unless you have an enormous budget, you may be OK with that. If you find that some keywords which are important to you are not generating impressions, start a new ad group with a higher bid per click to generate the exposure you need.
Claiming your website isn’t difficult, you just need to be able to access and edit your website’s HTML code. There are two ways to claim your site and it’s either by using a meta tag or by uploading an HTML file, the instructions for which can be found on Pinterest’s Claim Your Website help center page. Check out that page for all the instructions you need to claim your website and there’s also platform-specific set up instructions if you need help tailored to your particular ecommerce platform, such as Shopify or BigCommerce.
Thanks for all the tips here. I’ve been growing on pinterest, too, but still need to accelerate things. I’ve been finding it challenging to get into more of the top decor boards (I do flooring) as many are closed to new pinners). I’ve also been collaborating with a friend of mine who has a larger following and more group boards, and we are helping each other.
I pin ten times per day, 7 of my own pins and 3 of other peoples. I aim to pin my most popular content first, found in my Google or Pinterest analytics. Then I pin seasonal content, and then lastly, my new content. I primarily focus on personal boards instead of group boards and I check my Tailwind stats one time per month to inform me on how it’s working. I check my analytics to see how my pins are performing there as well.
Thanks so much for this helpful piece Beth. I am a moderator at a fun online community for visual artists and discovered Pinterest because many of our new members were listing it as the place they learned about The Art Colony. I was puzzled about how this could happen so I joined Pinterest. A couple of weeks later I am seeing how it is a fresh spot to get inspirations and learn about cool stuff, save links, and easily return to the things that caught your eye!
Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t. Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see; they generally don’t care if other people see what they've tagged or archived, because it’s just not about generating discussion or exchanging information.
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
Opt for a content-based approach. I remember seeing a recipe for a breakfast parfait and saving it, only to realize later on that the recipe was from Fage, a Greek yogurt brand, and it featured a specific flavor of yogurt none of their competitors had. It was a smart move, because content like recipes and DIY tutorials perform great on Pinterest. If you can feature your products in a similar way, this is a good strategy to try, especially for brand awareness campaigns.
Once you sign up for a Pinterest account, you’re able to begin sharing content and, therefore, social media marketing on the platform. You have the option to upload your business’ content from your computer or mobile device, Pin content you find on the platform, or add content you find on the web using the Pinterest browser button. You can also follow the boards of your friends and competitors, “Like”, and comment on others’ Pins, re-Pin (or repost) content, and share links to your website and blog in your Pins.
57. If you’re going to add links in your pins that link back to your website, be sure to tag those links so you can easily identify traffic that Pinterest generates. Such tagging should be at the pin level. The more granular your URL tagging, the better you can measure and analyze the effectiveness of your marketing. (Of course, Pinterest links aren’t the only links you should be tagging and shortening.)
Before choosing keywords, do your research. Check keywords using Google’s AdWords Keyword Planner, KeywordSpy or whatever tool you’re comfortable using. Also, do some research on Pinterest. Enter the keywords you’re considering using and see what comes up. People use Pinterest search differently than they use Google and other search engines, so it’s helpful to see the phrases the Pinterest community uses.
To put it legally: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. Pinterest policy prohibits unlawful discrimination based on race, color, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), or any other consideration made unlawful by applicable federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pinterest is committed to compliance with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of Pinterest and prohibits unlawful discrimination by any employee of Pinterest.
Pinterest loves new pins. So, if you could, you should be sharing new pins, preferably all pointing to your website all day. BUT at the same time, you want an engaged audience. The way the smart feed works now, users who repinned one of the pins on your boards are more likely to see more of your pins. So, making use of proven content from other people (by repining) can still help you gain traction.
Website traffic. When the goal is driving website traffic, Pinterest charges for clicks to a website (CPC). An important note on this campaign type is that advertisers are only charged when users click to acess your website directly from the promoted pin. There is no charge for clicks from a repinned pin. Those clicks are marked as downstream or promoted traffic and are highlighted in the campaign report.
Great post – your tips are helpful! I joined Pinterest last week (after waiting for my invitation to arrive – nothing like not getting in right away to create more desire to join – lol!), but then wasn’t sure what to do with the site once I got there! I find myself torn between keeping this truly social and fun by posting photos of great clothes, food and images from my backyard chicken blog and mixing in my marketing business. I suppose the beauty of it is having different pin boards that reflect the different interests in our lives. Thanks for the helpful post.
This Promoted Pin from Kohls, however, has the type of content that pinners love. It’s offering value, using the context of “how to pick the perfect pillows” in order to promote some of their pillows’ great qualities and show off a few styles. Their description capitalizes on this, saying, “Throw pillows are a fun way to incorporate a little style,” and the image shows users how. This is a great way to maximize your description.
Just like other platforms, Pinterest wants you consistently using the platform! As a Pinterest marketer, avoid inconsistency and plopping a bunch of pins on the platform once a week or so. Get into a regular habit of pinning when your audience is using the platform. Using a Pinterest scheduler like Tailwind can help you choose the ‘smart’ times to pin as well as creating a queue so that you don’t have to manually pin, especially if you have difficulty staying consistent. (Psst—want to hear more about Tailwind? Check out my posts here).
If you don’t want to spend the next few months in trial and error, I highly recommend investing in a good Pinterest course. Not only will that polish any mistakes that you might be making with your Pinterest account, but it will help you form a bullet proof strategy! Start by taking the Pinterest Primer free course here and do your research online.
Pinterest is the ultimate visual search engine and the world’s catalog of ideas, and it’s the only social media platform that enables users to plan for the future rather than share the present or reflect on the past. With a Pinterest for business account, brands can create and manage a Pinterest marketing strategy that boosts brand awareness and drives traffic and conversions to their website. In this article, we discuss in detail what Pinterest marketing offers brands in terms of marketing power and what a Pinterest for business account can do for a business and their bottom line.
There is no definite formula when it comes to getting your pinning timing right. Depending on whether your business is targeting a local audience or a global one, you should always experiment with your timing when you are pinning.Also, Pinterest is a busy social media site with many different types of people using it. So try pinning throughout the day at different times so that you’re reaching out to a bigger set of your audience.
I wouldn’t worry too much about not getting a response. I sometimes don’t respond to my emails; I just let people in the group. Make sure to check your Pinterest notifications! I would also try lower tiered group boards with a lower reach to get in. These group owners are more than happy to let you in because they are trying to grow your followers.
Hector – it’s possible that the difference actually has to do with the pictures themselves. When I pin a blog post that has awesome content but a so-so picture that’s not very evocative, it normally doesn’t do very well on Pinterest. But when the photo is a great one, it gets passed around like crazy! I know it’s tough to find business-related photos that aren’t cheesy stock images, but it’s worth doing some digging. I’d advise testing out some different photos out and tracking your results per photo. Best of luck!
Start Pinterest group Boards. Besides seeking membership in a popular Pinterest group Board, you might also seek to start one and invite your customers. This can help you to establish social proof, thought leadership, or perform customer research. A social proof Board could be created to invite people to show off how they use your product. A customer research Board can be used to invite customers to provide input on future or current products.
I’ve been on Pinterest for six months or so. My first reaction was “oh, pretty” and “wow, so useful” and “this could suck up entire days/weeks/months!” So I’ve been very hesitant to spend too much time there. Things have definitely picked up in the last 3 months. I see that many of the small business textile organizations and designers are using the B2B pretty effectively, but these are very visual businesses.
Shop the Look Pins are exclusive to the fashion and home decor sections of Pinterest and they allow users to easily find and purchase items from the pin. Users can recognize Shop the Look Pins by the small white dots that call out the items in the pin that are for sale, and users can tap the white dot to be directed to the website where they can purchase the item.
You can also pre-populate the pin descriptions that users save to their own boards with the Pinterest Save Button. This makes it faster for users to save your images to their boards and means that all the correct, necessary and optimized information will be in the description which will make it more useful for other users who see the pin on Pinterest. If you don’t specify a description, Pinterest will pull a description from your webpage, which may not be as well optimized for Pinterest. To learn more about pre-filling your descriptions, check out this help page from Pinterest.
6. Mixing your personal interest boards with business-related boards. There are actually a few instances where I’ve seen this done successfully, but overall this tactic doesn’t work. Are your customers actually interested in the recipes you’re considering trying or the table settings you want at your fantasy wedding? Probably not. Keep your business account for your business and your personal account for your personal interests.
Pinterest helps you tell a visual story about your brand. Through pictures and videos, you’re able to show — rather than tell — your audience what you’re about as a company, the things you value, what and who you support, and the types of products and services you sell. Pinterest provides you with a unique and engaging way to introduce your small business to platform users.
BUT, you can only target visitors if you first install the Conversion Tracking code on your site. Before you run screaming from the terror that is “code,” let me assure you – it is very simple, especially if you use WordPress. The code, which you get at Ads > Conversion Tracking, just needs to go on every page of your site in thetag. If you install a plugin such as Insert Headers and Footers, it will take you all of thirty seconds. Naturally, it only begins collecting data on visitors the day it’s installed – so do it now!
Thanks so much for your wonderful comment! I’m humbled by your warm words. As for making money on Pinterest, I think you need to focus on list building via Pinterest first. From there you can start creating pins to landing pages and then upsell once they are on your email list. You can also create pins that direct to Amazon or to your digital product. I hope this helps!
One of the many benefits of having a business account is that you can create private boards that are not publicly visible to Pinterest users, and with these, you can compose Pins that you later deploy as part of a campaign. (If you are unable to locate a Pin that you want to promote, be sure to check if it’s in a secret board, as Pins can only be promoted from public or protected boards.)
Hello! This blog post was amazing. It was super informative, unlike a lot of articles i read in search of advice on how to start making money on Pinterest, your page actually explains in detail. I run a mommy blog http://www.thelearningmama.com and I also have my Pinterest connected to it, but I’m having a hard time understanding the whole ‘making money with Pinterest’ concept. Im extremely new to the whole idea. Any tips and tricks for people who are just starting would be well appreciated. (:
I’ve joined Pinterest and hooked it up to my business site. So far I haven’t really noticed any great increase in my site’s traffic due to Pinterest. But I agree…Pinterest is becoming huge and I think finally surpassed LinkedIn as one of the top three. Might as well play along! 🙂 Good tips though…I certainly started looking through my pins to see if and where I could I apply some of your advice.
you’ll have to connect your Pinterest profile to your personal account/profile on Facebook- what it will do then is show all or most of your pins on your facebook wall- or in the newsfeed of your facebook friends. also connecting with facebook lets all your fb friends know you are using pinterest, so you can automatically start with some pinterest followers..
I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?