Your cover photo is your first impression and the first thing a user sees when they come to your page. Hence, it is important to make it attractive. Also, Pinterest allows you to choose which pin to use as your cover image. Therefore, don’t forget to optimize the Cover photos on Pinterest of each board. Lastly, choose a high-quality image that is attractive and bright for your cover photo.
Many of Mojo Spa’s boards are distinctly feminine, matching their site. Their unique interest boards (like their Alice in Wonderland board) are captivating and unlike what you’ll see from most other businesses. These boards aren’t about selling products; they’re about establishing their brand. Since they know this content will be interesting to their target audience, this was a genius move. This also sets them apart, and it is almost certainly part of the reason they have over 833,000 followers.
Pinterest is one of the biggest search engines on the internet, so treat it as such with regards to keyword research (and use). Although a full primer on Pinterest SEO is outside of the scope of this article (though let us know if you’re interested in a ffollow-uparticle on the topic in the comments!), the principals are largely the same as SEO for Google.

Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined. However, you won’t be able to generate traffic unless and until Pinterest users… 

Pinterest is a highly reputable business, and use of their website is unlikely to give you a virus. However, it is possible to click on pins that lead to sites hosting malicious content, such as viruses or malware. Pinterest does not monitor the integrity of linked websites, so always be careful when leaving the main site. When using browser extensions to increase the site’s functionality, only download and install extensions from sites you trust.
Businesses which focus on highly visual advertising, such as interior designers, clothing companies, restaurants and many others can benefit in particular by effective Pinterest marketing. With 72% of Pinterest’s audience being women, it can be an exceedingly valuable tool for targeting specific niches. Besides Pinterest allows you to interact with your customers in ways that other social media platforms don’t.

Pinning from websites means you’re adding fresh content into the mix. This kind of rings a bell within the Pinterest hamster cage and says “Woah, hold on a sec, here’s someone providing something new. We like them!”. If the images you’re pinning are high quality, look amazing and link to a valuable source, Pinterest will in turn see you as a valuable user. 


Why do I think so? They already stepped away from displaying repin counts for single pins starting from fall 2017. The official version states that they did not want to give old pins (which went viral in, say, 2014) a visible higher authority and wanted to give new content a chance. But I guess they are also too aware that repins can be easily faked through bots.
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Include relevant keywords in your targeting options. Pinterest allows you to add up to 150 keywords in a promoted pin, but most marketers make the mistake of trying to add as many as possible. This results in low click-throughs and conversions. Try to have a focused and targeted approach with Pinterest keywords. This isn't Google Adwords, so you need to think about how your target customer uses Pinterest every day and target those keywords. The keywords chosen shouldn’t only be focused on targeting users, but should also maintain context with what’s offered in the pin and the web page they’re redirected to.
Start Pinterest group Boards. Besides seeking membership in a popular Pinterest group Board, you might also seek to start one and invite your customers. This can help you to establish social proof, thought leadership, or perform customer research. A social proof Board could be created to invite people to show off how they use your product. A customer research Board can be used to invite customers to provide input on future or current products.

Just like other platforms, Pinterest wants you consistently using the platform! As a Pinterest marketer, avoid inconsistency and plopping a bunch of pins on the platform once a week or so. Get into a regular habit of pinning when your audience is using the platform. Using a Pinterest scheduler like Tailwind can help you choose the ‘smart’ times to pin as well as creating a queue so that you don’t have to manually pin, especially if you have difficulty staying consistent. (Psst—want to hear more about Tailwind? Check out my posts here).
Unlike Facebook and Instagram, both heavily focused on the social interaction between the users, Pinterest is a personal and private discovery platform.  It’s all about the user. You’re allowed to dream about personal topics (and even things you DON’T want to share) like trying to get pregnant or new fitness goals, because you can create a secret board and pin to it.
Pinterest also offers Actalike audience targeting, which is similar to Facebook’s Lookalike feature and Google’s Similar feature. A major difference, though, is that Actalike only requires an audience size of 100 users to create the audience, while Facebook and Google require much larger audiences. Also, with layering and variance of 1% to 10%, your Actalike audience closely resembles your pre-existing audience list, with similar engagement activity. This allows for personalized targeting of new, niche audiences.
If you go the video route, make sure to keep it short, hook viewers within the first few seconds, and optimize it to play without sound. Also make sure your logo appears at the beginning or throughout the entirety of your video, so people know what they’re watching—and who it comes from. Branded content is actionable and trustworthy, so tends to perform well on Pinterest.

57. If you’re going to add links in your pins that link back to your website, be sure to tag those links so you can easily identify traffic that Pinterest generates. Such tagging should be at the pin level. The more granular your URL tagging, the better you can measure and analyze the effectiveness of your marketing. (Of course, Pinterest links aren’t the only links you should be tagging and shortening.)
SocialPilot Lite is free to schedule up to 30 pins and post 10 times per day. Their individual plan is $10 a month and comes with considerably more. You can schedule up to 1000 posts in your queue and post 50 times per day. The content discovery tools are limited while the analytics they provide are non-existent in this basic package. Tailwind and even Buffer have a wider variety of Pinterest automation tools available for this pricing level. 
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