Click on Analytics from the Pinterest Ads Manager dashboard to measure the performance of your campaign. You’ll first be presented with an overview of all campaigns and their key metrics, including total clicks or impressions; engagement rate or CTR; average eCPM (earned and non-earned cost-per impression) and eCPC (effective cost-per click); and total spend. Click on a specific campaign to drill down into its performance details.
Thanks for all the tips here. I’ve been growing on pinterest, too, but still need to accelerate things. I’ve been finding it challenging to get into more of the top decor boards (I do flooring) as many are closed to new pinners). I’ve also been collaborating with a friend of mine who has a larger following and more group boards, and we are helping each other.
Now that you have your boards create, you want to create customized board covers. Taking the time to do this will help you to establish your professionalism and solidify your unique identity on Pinterest. Board covers allow you to put your branding on the front of every board, which gives your profile a polish that most business profiles don’t have.
The pin/save button appears directly on your website’s product pages, making it easy for browsers to pin (and share) a link to their own Boards. 5x more easy to be precise. Immediately you’re making it simple for potential customers to engage with you and you’re gaining knowledge of who has pinned content from your website; providing you with an opportunity to engage right back.

I am teaching a social media workshop next weekend at the University of Washington. I’m using my blog in lieu of textbooks because with social media changing so fast it’s impossible to find a book that’s up to date! Would you mind if I repost this on my blog with full disclosre that it originates here (and I would of course add links back to you)? I think the students would get a lot out of this piece! Thanks for your consideration!
When you publish your post, you pin that post to Pinterest. Usually people pin that first pin from their blog to their own board. Then you go to THAT board and pin THAT pin. You don’t make a new pin or go back to your blog and pin it again. You want to establish repins, or shares, on that ONE pin. So repin that ONE pin over and over again and others will repin that pin for you!
There are two types of Save Buttons: Automatic Buttons which show the Pinterest Save Button icon on your images automatically so users know they can save that image to Pinterest, and there’s also the Hover Buttons which show the Pinterest Save Button icon on your images when users’ cursors hover over your images, so they’re a little more discreet but still signal to your visitors that the image can be saved to their Pinterest boards.
It works on a larger scale and prides itself on being able to manage many accounts at once, so if you have multiple Pinterest accounts, this is an ideal bot for you. Another feature they offer is free updates. A lot of these bots are continually working to improve themselves and add features to keep up with the latest on Pinterest, so naturally will be making sure that their software itself is also on par with this.
The “People you reach” tab has some extremely valuable information. We always think within our niche, but our followers don’t. They might be interested in travel, DYI home decor, and recipes. It can be a very smart idea to toss in a couple of boards to cover these topics as well. Your end goal should always be engagement, and what better way to engage than with the topics your audience likes?
One of the things I hear over and over again from Pinterest users–individuals and businesses–is that we don’t want Pinterest turning into another sales pitch ghetto as users plug their MLM products or Etsy sites or corporate product lines. The primary reason that Pinterest is so successful is its organic and cooperative nature. There are, as you listed, many ways (at least 54 it would seem) to promote a business or brand without resorting to carnival shilling and Web 1.0 scorched earth tactics.

14. Not enabling “rich pins.” By enabling rich pins on your website, real-time pricing will accompany the images that are pinned from your website. Pinners will also be able to see if the product is in stock, where they can buy it, and if your item goes on sale. Pinterest even alerts the people who have repinned your product when the price drops! Make sure you’re enabling “rich pins.”
Pinterest is constantly tweaking their algorithm and what worked marvelously in 2014 is passé in 2015. You might notice that your Pinterest home page now features pins that are “picked for you”. What I noticed about those pins is there’s nothing exceptional about them in terms of the dimensions or their descriptions but they typically have one thing in common and that is recency.  Those picked for your pins are typically only 2 or 3 hours old. That’s why I think a critical Pinterest tip for 2015 is that we absolutely must use a tool to schedule our pins! My favorite is Tailwind but I’m using checking out Viraltag and Ahalogy. My new motto for 2015 – Always Be Pinning!
I don’t even know how many studies I’ve read on which color performed better than the other and how showing faces was a no-no. Pinterest has confirmed that these are false positives. A beauty pin without a face might be quite ridiculous and even though cold tones are said to perform not as good, a pin about a trip to Antartica would probably look weird with warm colors. If you are not sure about your design, produce alternatives and show them to a control group or just dish them out and focus on the pin that performs best.
Tiffany! I love the way you write. I think you write the way you talk so I felt like I was sitting right there next to you and listening with perked ears! Thank you so much. You took a headache inducing topic and simplified it. This was my first time on your blog and I loved every minute of it. I am a new blogger so I needed to hear this. And that Milo Tree recommendation, I am onto it. Thanks again!
Include CTAs in your visual. The visual you use in the promoted pin should focus on catching the user's attention in a feed full of other appealing pins. Including direct CTAs in your visual will not just take away the visual appeal from your pin, but also get your ad disapproved. Make use of "soft" CTAs (like "Here's how to write a compelling blog post") when promoting a checklist you'll be redirecting them to.
It has over 200 million monthly global users and boasts over 100 billion Pins. And it gets better. Research by ecommerce platform Shopify found that it was the #2 source of all referral traffic to the site, that 93% of users were using it to plan their purchases, and that the average resulting order value was $50 (higher than any other social media source).
Pinterest is a social media platform that allows users to share visual content, similar to Instagram, but it differs in that every Pin can be linked back to your website or other content. Instagram currently only allows links in ads or in the biography section, so it is not useful if you are looking for traffic to your website, product pages or blog.
Thanks for the advice, Tamara. I’ve been marketing on Twitter, Facebook, Pinterest and even a little on Flickr. And I’m working on producing blog content now. I knew marketing efforts take longer than a month to be most effective- but after a month I am looking for ways to make improvements and how to better approach my marketing strategy. I feel like my actual marketing messages aren’t ideal- so I’m working on building the blog and filling it with useful content. I’m going to be blogging about what’s going on in our shop, our inspiration, free craft tutorials and crafty business advice- I think that will help with establishing myself as an expert and also building a stronger following. What do you think?
Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?
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Think about creative ways to showcase your product and your brand visually. After studying the performance of 50,000 promoted Pins, Pinterest found that lifestyle images generally outperform product images. For instance, fashion and style Pins showing products in use in real life saw 30 percent more clickthroughs and 170 percent higher checkout rates than those showing the product alone.

But Pinterest is different and they follow a different approach. More to the point: My first viral pin, created in April 2015, now has more than 66.000 repins and still sends about 40 people to my site every day (click to see it, even though it looks oddly old-fashioned now). All in all, a bit less than 100.00 visitors. Do you know how many followers I had at that time? Less than 1.000 (around 800ish).
I’m not an alarmist. I like safe, simple rules and guidelines that stay consistent over time. I don’t think Pinterest is any different. Over time, Pinterest marketing has evolved (hey, hashtags) but the foundation of keywords and vertical images has not. Human interaction with Pinterest has changed. In this post, I’ll be sharing the main principles to a solid Pinterest marketing strategy.
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
Really awesome information . I worry about the copyright part of it all,but am very careful about what I pin or repin. I love Pinterest and use it almost daily. I add some of my products,but wasn’t sure if I could promote my business. Now that I read your 10 commandments I am going to share my work,but carefully. I didn’t know you could add prices. So glad that I can do that.
Boards are used to organize and categorize Pins (don’t worry, we’ll get to these next). From Boards about the new bathroom and next vacation location to wedding planning and ultimate wish-lists (just say the word and we’ll link you to ours). Boards enable users to gather their Pins into a logical and beautiful fashion. Plus, Boards can be divided up into sections, to make them even more organized.
Optimize your website content for Pinterest sharing (Part Two): Consider watermarking your images, or adding text to them. If you’re using your own images on Pinterest, one of the best ways to help your image stand out is by adding a clear description to the image itself, or adding a watermark with your business name. Make sure it’s clear, but that it doesn’t block out the main subject of the photo.
Even though Pinterest is a visual search engine, descriptions are what help users find what they’re looking for when they search for specific content on Pinterest using keywords. When creating descriptions for your pins, besides using keywords that users are searching for (which you can discover by using a tool like KWFinder) make sure that every pin’s description is evergreen so it has the greatest amount of lasting potential.
Monetization: Currently, Pinterest is not a very successful business. Unlike Facebook, they are not reaping billions each year. At one point they need to cash in and this will probably lead to less traffic to your website. Why is this important? I am not entirely sure you should lay all your eggs in the Pinterest basket anymore. Try to diversify (SEO or be an early discover for a new medium). It’s just a hunch, but traffic potential from Pinterest might just be about to see its peak.
Pinterest’s conversion tracking tags are a little more complicated to set up than Facebook’s, and for merchants without coding experience it can be intimidating. One of the biggest advantages of this app is that it simplifies the process of setting up Pinterest conversion tracking tags for your store. And without the tracking tags, you wouldn’t be able to retarget accurately, or track the results from your Promoted Pin campaigns.
Use Pinterest’s embed option to publish pins as content in your blog posts and website pages. Note: As Pinterest is catching on, you may need to tell your users that they need to click on a Pinterest image to get to the original source. When I tried this last week, a reader wrote to me and asked, “Is there more to that Pin thing? Or is it just a pretty image?”

Since they recognized that college students were the perfect demographic to target, they started to push traffic to their website, focusing on dorm-friendly furnishings and accessories as well as design ideas for small spaces. They used Promoted Pins and keywords like “dorm ideas” and “dorm room organization” to push traffic in the right direction.
Pinterest can definitely be a useful tool for growing your business or getting exposure for new products. The capabilities of this kind of curatorial site allow you to showcase the taste of your brand in a whole new way, and definitely speak to a specific and powerful demographic. When done right, Pinterest is a great way to enhance your online presence, so have at with the pins!
I feel like Pinterest runs the risk of becoming cluttered if we encourage businesses to use it when it might not be the best channel for them. Part of content marketing is making sure your content fits your channel, and filling up Pinterest with promotional noise is likely to turn users off and could ruin the service altogether. I wrote a piece on that today on the D Custom blog…http://www.dcustom.com/three-things-youre-doing-wrong-on-pinterest/

I’m so excited to get started with Pinterest that I’d like ask if you’d mind referring me – kurt@lavetainn.com. I’m working with a programmer to build an Art Gallery for the under-exposed artists in my community and I think Pinterest is a better (and much cheaper) solution. But thats just for starters. I’ve rarely used images from websites on my Facebook page because I felt it was unethical to just grab images and put them on my wall (maybe that is stupid) but with images having easy tracking back to its source, this site changes the way I feel about that.
If you have top evergreen content or seasonal content, I highly recommend creating new pin images for those same landing posts. I have been doing this with success for the last few months and getting new visits and traffic from older blog posts that had already performed well on the platform. You can update the post with the fresh pins, as well as add them using the “+” bar on the Pinterest platform.
You’re welcome Candice. Promoted Pins has now changed quite a bit from when I first wrote this article. They now have two types, cost per engagement (CPE) and cost per click (CPC). You used also be able to find out the search volume of search terms before placing an order. That’s no longer the case. Unfortunately only businesses with a U.S IP address and U.S. credit card are able to use Promoted Pins. It’s not very fair… :(

Pinterest makes it very clear that vertical aspect ratio is imperative when creating content for Pinterest audiences. Pins on Pinterest are recommended to be 2:3 — 600px wide x 900px high. These are the ideal dimensions so users can see the image in the best possible way. Vertical images also prove to be better for engagement because they take up more space in Pinterest’s kanban format, which takes up more real estate on users’ devices which is ideal for brands. Pinterest discusses the importance of the vertical aspect ratio and proper dimensions in their Creative Approach to Pinterest article.

Even if you are not active on Pinterest, people may already be sharing content from your website on Pinterest. To find out if this is the case, go to the following URL pinterest.com/source/your website address. This shows you pins that were pinned directly from your website, either by yourself (if you are pinning) or by other pinners. If the URL is not returning many results, this could be because your website was launched very recently or because it is difficult to pin directly from your website.


To dive a little deeper. Pinterest group boards are boards where there are multiple pinners, with a single owner (either you or someone else). So you can create one, and invite people to pin – which alleviates the pinning workload, but comes with some responsibility. The easier version is getting on someone else’s board. A great tool for this is Pin Groupie which can help you find relevant and active boards. This way you can spread your pins (and others, don’t just pin your own) even wider, by leveraging audiences you had no access to before. Cool huh!
To make the most of your Pinterest ads, always create a Pinterest post-click landing page to direct all of your traffic to. This type of dedicated page is the best place for users to “land” after clicking your pin, and will significantly help convert prospects into leads because it’s free of distractions (e.g. header navigation, social icons, etc.).
The only reason why you might want to delete underperforming pins is a totally different one. Often new followers will come and check out your boards. They will repin what they liked. So, it is in your best interest to have beautiful boards inviting visitors to repin. When some content fails to lift off, it’s a good sign visitors will skip it as well.
Direct to a lead generation landing page. Pinterest users are only able to see a glimpse of what you’re offering in a pin, and they typically click to get more information without sharing their contact information. While the platform itself won’t disapprove of your pin, you should still avoid linking to a lead generation landing page. Instead, link to a web page that shares more information about your value proposition and gives the user the "choice" to convert.
When pinners save something, it provides a clue to Pinterest on what the person is interested in so that they can build a unique and optimized smart feed for that individual. Also, make sure to create pins with great images to maximize the probability that people will save them. You also want to make sure your descriptions and board names are keyword optimized.
You’ll also see which boards your Pins are included in, which can give you a sense of how people think about your business and your products, and spark new ideas for how to position your Pinterest efforts. And you’ll get information about the demographics and interests of people who interact with your Pins, providing valuable insight to help you target your strategy to precisely the right audience.
While Pinterest is well-known for its food, health and travel posts, it’s also a platform that can take ordinary or even dry topics and make them engaging and interesting. For example, website developers and financial planners all successfully use Pinterest to teach “dry” topics like banking and coding. Divorce attorneys and project managers can offer their most helpful content to those who are searching for answers or the latest inspirations on that topic.
I used to put in hours of hard work each day to market my sites and products on Pinterest, Twitter, Facebook, etc.. Now I just put my social media accounts on autopilot and I am getting even more followers on Pinterest since I started to use this software. If you are looking for an easy and hands-free way to drive massive traffic to your websites and offers through social media sites, you have found the great solution. I highly recommend it to all internet marketers.
Hey Liz – did you change the name of that board recently? Sometimes when you do that, it causes problems. If that’s the case, you can try to change the name of the board back to its original name. Weird stuff happens sometimes because when you change the name of the board, the URL of that particular board changes, too, and I think sometimes the Pinterest system gets confused.
Unlike Facebook and Instagram, both heavily focused on the social interaction between the users, Pinterest is a personal and private discovery platform.  It’s all about the user. You’re allowed to dream about personal topics (and even things you DON’T want to share) like trying to get pregnant or new fitness goals, because you can create a secret board and pin to it.
If you already have a Pinterest business account, make note of the traffic that Pinterest is currently sending you. You should track progress on a regular basis - it tells you if your marketing efforts are paying off, or not. This also applies to newbies on Pinterest - even though you do not have any historical data to benchmark against, monthly tracking will be helpful to monitor future progress.
Once you hit the Claim button, you are given instructions on how to verify and claim your website. These instructions include placing a tag or code on your website for verification. You can have someone on your team place a specific code on your website or, if you need someone else to handle this rather tech-savvy step, you can hire someone from Fiverr to do it for you.
The “People you reach” tab has some extremely valuable information. We always think within our niche, but our followers don’t. They might be interested in travel, DYI home decor, and recipes. It can be a very smart idea to toss in a couple of boards to cover these topics as well. Your end goal should always be engagement, and what better way to engage than with the topics your audience likes?
SocialPilot Lite is free to schedule up to 30 pins and post 10 times per day. Their individual plan is $10 a month and comes with considerably more. You can schedule up to 1000 posts in your queue and post 50 times per day. The content discovery tools are limited while the analytics they provide are non-existent in this basic package. Tailwind and even Buffer have a wider variety of Pinterest automation tools available for this pricing level.
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