Once you’ve made the audience decisions, choose a maximum cost-per-click bid. Remember, it’s the amount you’d be willing to pay per click, so you’ll never pay more than that. However, you won’t necessarily have to pay such a high amount, especially since there’s not that much competition with early adopters. For example, one of my clients put $1 as her maximum, but was only charged $0.13 per click.
Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?
What’s also unique about Pinterest is that when someone saves a Promoted Pin, other people see it in their feeds as well, which naturally encourages increased engagement and drives additional sales. And, although paid ad campaigns end, the Pins themselves last forever, so your ads will never stop appearing in front of users. Advertisers actually receive an average of 20% more clicks in the month after launching a Promoted Pin campaign.
By tracking and understanding Pinners’ evolving interests, tastes, and preferences, the Pinterest Taste Graph offers an expansive collection of 5,000 interests and categories in the Pinterest Ads Manager. This allows advertisers to reach more specific, niche, obscure audiences. The more Pinners search, save, and click, the more refined the targeting (because Pinterest can more easily suggest new categories and interests), and the more accurate the data.
BUT, you can only target visitors if you first install the Conversion Tracking code on your site. Before you run screaming from the terror that is “code,” let me assure you – it is very simple, especially if you use WordPress. The code, which you get at Ads > Conversion Tracking, just needs to go on every page of your site in thetag. If you install a plugin such as Insert Headers and Footers, it will take you all of thirty seconds. Naturally, it only begins collecting data on visitors the day it’s installed – so do it now!
Pinterest has grown very quickly attracting both everyday users and businesses. All of them take part sharing great content in the form of images which makes it a very enjoyable and addictive experience. People have been able to do this with ease because there are several wonderful bloggers who share very helpful tips which teach everything from how to navigate the site to using it to promote your business.
Oftentimes, our own audiences are pretty small, which means we can’t get the reach and clicks we need. So, starting a new ad group using an actalike is a great way to find people with similar interests and behaviors and increase your impressions 30X while keeping CTR high. Start with a 1% similarity and branch out from there if you need still more.
Social Warfare is one such WordPress plugin that enables the use of social share buttons and Pinterest marketing. Besides being able to use it to set a custom Pinterest image and fallback, their Pro version also has a unique feature called “Pin image for browser extensions”. When turned to the ON position, this toggle adds your custom Pinterest image to the choice of images to Pin when a visitor uses a browser extension to Pin. Social Warfare Pro starts at $29/year for a one website license.
Unlike Facebook and Instagram, both heavily focused on the social interaction between the users, Pinterest is a personal and private discovery platform. It’s all about the user. You’re allowed to dream about personal topics (and even things you DON’T want to share) like trying to get pregnant or new fitness goals, because you can create a secret board and pin to it.
You can start using Jarvee from just $19.99 a month, which makes it an affordable option. It’s a great alternative if you’re still small and don’t want to throw too much into third-party promotion. At the other end of the scale, Jarvee also has packages that accommodate for 150+ accounts, so if you’re a big business and are looking to outsource on a much larger scale, Jarvee has this option as well.
Hello! This blog post was amazing. It was super informative, unlike a lot of articles i read in search of advice on how to start making money on Pinterest, your page actually explains in detail. I run a mommy blog http://www.thelearningmama.com and I also have my Pinterest connected to it, but I’m having a hard time understanding the whole ‘making money with Pinterest’ concept. Im extremely new to the whole idea. Any tips and tricks for people who are just starting would be well appreciated. (:
By adding more dynamic context to your Pinterest ad, rich pins automatically increase traffic to your website or post-click landing page. Not only that, they also sync with your site to provide Pinterest users with the most accurate information. For example, if you’re promoting a product and that product goes on sale on your website, the new price is reflected in the pin as well.
While Pinterest is well-known for its food, health and travel posts, it’s also a platform that can take ordinary or even dry topics and make them engaging and interesting. For example, website developers and financial planners all successfully use Pinterest to teach “dry” topics like banking and coding. Divorce attorneys and project managers can offer their most helpful content to those who are searching for answers or the latest inspirations on that topic.
Part of the reason behind the furniture store’s Pinterest success is that the audience is already 'engaged' in projects like décor, so the people that use the app or site are essentially already planning to purchase specific products. IKEA has also taken advantage of Pinterest's new advertising formats such as shopping ads, which has helped them lower their cost-per-click (CPC).
Pinterest operates differently than other popular social media platforms. Many people don’t use the network for broadcasting content to their followers — they use it to save valuable ideas, products, and content for a later time. Since many consumers save products to go back and purchase them later, Pinterest is the perfect tool for businesses selling products or content. In fact, 93% of users plan purchases with Pinterest, and 87% actually make a purchase because of something they saw on the platform.
Hi Elna! Thanks for the great info. I plan on checking out Tailwind today! I have two pinterest accounts and they both have approximately 100,000 followers on each. I am also on several group boards. I generally avoid pinning images that link to my website on them, as I’m not sure if board owners would be bothered by this. I’d love to know your thoughts on this.
Thank you for the detailed info. Joining Groups makes so much more sense. Great advice! I am a new blogger, http://www.justordinarymom.com, and still learning all the in’s and out’s of getting it started. Needless to say, it has been a challenge. I just posted my FIRST Pinterest post and I am just excited I was able to do it! Now just getting it seen.
Rand Fiskin from MOZ is predicting that Pinterest advertising will be a juggernaut in the upcoming 2015 year for social media advertising. He’s predicting that advertising spending on the social media site will reach $50 million dollars. And I predict that the amount of advertising dollars on Pinterest will continue to grow as well. So how do you take advantage of this juggernaut opportunity?
Promoted pins are essentially advertisements that business accounts can pay for to guarantee reach to a certain audience. Any Pinterest business account can purchase a promoted pin, they look like standard pins on the interface and they work like typical PPC ads. One of the main advantages of promoted pins on Pinterest is that they actually get just as much, and sometimes even more, engagement than standard pins. Just because they’re an ad, it doesn’t detract users from engaging with the pin which is good news for brands. Learn more about Pinterest’s promoted pins here and the different audience targeting options here.
Your cover photo is your first impression and the first thing a user sees when they come to your page. Hence, it is important to make it attractive. Also, Pinterest allows you to choose which pin to use as your cover image. Therefore, don’t forget to optimize the Cover photos on Pinterest of each board. Lastly, choose a high-quality image that is attractive and bright for your cover photo.
Ideally, you don’t want to repin pins that deal directly with a topic that you have content about as you want to keep people reading your own content, not a competitor’s. However, you can repin things that might give additional or complementary information. For example, if you write about do-it-yourself home projects often, but you don’t have any content on how to restore old furniture, repinning some pins that are about that, might be helpful to your audience.
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?
How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.
This will take you to Business Account Basics. If you scroll down that page, you will see a section entitled Profile. Here, you want to fill out each section, including uploading your logo where it says Picture. You also want to take a few minutes to write a description that is interesting and has a few keywords that people may use when they are searching for what your business does or the type of products your offer.
Really awesome information . I worry about the copyright part of it all,but am very careful about what I pin or repin. I love Pinterest and use it almost daily. I add some of my products,but wasn’t sure if I could promote my business. Now that I read your 10 commandments I am going to share my work,but carefully. I didn’t know you could add prices. So glad that I can do that.