Pinterest can definitely be a useful tool for growing your business or getting exposure for new products. The capabilities of this kind of curatorial site allow you to showcase the taste of your brand in a whole new way, and definitely speak to a specific and powerful demographic. When done right, Pinterest is a great way to enhance your online presence, so have at with the pins!
If you already have a Pinterest business account, make note of the traffic that Pinterest is currently sending you. You should track progress on a regular basis - it tells you if your marketing efforts are paying off, or not. This also applies to newbies on Pinterest - even though you do not have any historical data to benchmark against, monthly tracking will be helpful to monitor future progress.
Anything that might interest someone who is interested in blue stilettos is likely fair game. Pinterest is fairly lenient here because of the way keyword targeting works, but if you get too out there, say, targeting, “DIY planters,” your Pin will be rejected. Pinterest suggests that 100 keywords is the sweet spot, but you can get results with fewer.
Now please, don’t go rushing off writing make-up tutorials on a travel blog. You’d probably have to solve this riddle through content curation. The more often somebody pins one of your pins, the more often they are shown your pins. This should be your ultimate goal. That being said, you could use it as inspiration as well, as even a travel blogger could be writing about an especially tasty local recipe.

Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.

Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined. However, you won’t be able to generate traffic unless and until Pinterest users…
As we discussed at the beginning of the article, content on Pinterest successfully gains engagement and shows up as a search result for months, so the content of your titles and descriptions need to be able to withstand that test of time. Titles and descriptions that are evergreen – as in, they don’t date themselves or refer to a very specific day or time of the year – have greater lasting potential. Some content on Pinterest will be season specific, such as content for recurring holidays, and that’s okay, but think about how you can even make descriptions for seasonal pins stay relevant for the same time of year next year.

Technically, we are building out an internet scale personalized recommendation engine in 22+ languages, which requires a deep understanding of the users and content on our platform.  As an engineer on the Pin Knowledge team, you’ll work on content classification, user modeling, personalization and ranking. Engineers of this team often make measurably positive impact on hundreds of millions of users with improved machine learning modeling and featurization breakthroughs.
I find that one mistake people often make is to leave out keywords on their boards. Board names are searchable (though significantly less than actual pins). It’s vital to choose board names with a strong SEO. For instance, ‘yummmy’ is not a good board name. It has no searchable context. Choose something like, ‘dessert recipes’ or even more specific, ‘pumpkin desserts’ instead.

Starting a new board is one of the initial steps you take towards building your Pinterest marketing endeavor. And that’s exactly when you should also baseline your analytics.See to it that you determine the most critical metrics for your Pinterest campaign, and use the data to understand what content sources you should continue using and which you should avoid in the future.
While Pinterest is well-known for its food, health and travel posts, it’s also a platform that can take ordinary or even dry topics and make them engaging and interesting. For example, website developers and financial planners all successfully use Pinterest to teach “dry” topics like banking and coding. Divorce attorneys and project managers can offer their most helpful content to those who are searching for answers or the latest inspirations on that topic.

you’ll have to connect your Pinterest profile to your personal account/profile on Facebook- what it will do then is show all or most of your pins on your facebook wall- or in the newsfeed of your facebook friends. also connecting with facebook lets all your fb friends know you are using pinterest, so you can automatically start with some pinterest followers..


14. Not enabling “rich pins.” By enabling rich pins on your website, real-time pricing will accompany the images that are pinned from your website. Pinners will also be able to see if the product is in stock, where they can buy it, and if your item goes on sale. Pinterest even alerts the people who have repinned your product when the price drops! Make sure you’re enabling “rich pins.”


Your anchor board is a board where you only pin your own content and they all lead people to your blog posts, website or landing pages. (I suggest creating this even if you haven’t created your own pins to go in it yet. We will work on that in the next step.) You should name it something obvious such as “Best of BLOG NAME” so people know that you pin your own content in there.
One example of a successful campaign was the one that they ran last year. The furniture retailer realized that back-to-school was one of their key seasons because students are going to college and they have both limited budgets and space. Add that to the fact that about 50% of millennials use Pinterest, and there’s a massive opportunity for selling to college students.

Hi Robin – the best way to get people to repin your images is to create (and pin) awesome photos. So I would take REALLY good quality pics of your best work (maybe fun or particularly beautiful signs) and consider pining those. But before you pin anything at all, ask yourself if that image will be useful, entertaining, educational or interesting to your ideal clients who are on Pinterest. If the answer is no, I would keep looking.


My wife got me into Pinterest which I initially just wrote off as “another” social media site. Great article Beth. I will have to follow you and see how to use all these techniques first-hand. It seems like the web in general is evolving into a more picture oriented communication medium. Pinterest is the future, here now. I can see Google having a picture based search only option in the not too distant future.
To put it legally: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. Pinterest policy prohibits unlawful discrimination based on race, color, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), or any other consideration made unlawful by applicable federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pinterest is committed to compliance with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of Pinterest and prohibits unlawful discrimination by any employee of Pinterest.
Pinterest is a social media platform that allows users to share visual content, similar to Instagram, but it differs in that every Pin can be linked back to your website or other content. Instagram currently only allows links in ads or in the biography section, so it is not useful if you are looking for traffic to your website, product pages or blog.
Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined. However, you won’t be able to generate traffic unless and until Pinterest users…
I started using interval because I was hugely paranoid about spamming group boards (it took me ages to even get up the courage to post anything to the first one, lol) and mainly because I thought it would be good to drip the content out over time rather than in one big rush. Initially I thought that I could just keep each pin cycling through my group board list indefinitely, but that doesn’t take into account that as I make more pins, they start to stack and I might overwhelm the boards.
Pinterest’s conversion tracking tags are a little more complicated to set up than Facebook’s, and for merchants without coding experience it can be intimidating. One of the biggest advantages of this app is that it simplifies the process of setting up Pinterest conversion tracking tags for your store. And without the tracking tags, you wouldn’t be able to retarget accurately, or track the results from your Promoted Pin campaigns.
This is only a guess. But Pinterest has indeed confirmed that they are working on various techniques to recognize both the author and the context of any picture. I’m fairly sure Pinterest already has a good idea what any given pictures is about, even if you provided no metadata whatsoever (so any empty description and no url, etc). It might be a good choice to incorporate easily recognizable landmarks, etc into your pin. The simpler, the better.
You’re welcome Candice. Promoted Pins has now changed quite a bit from when I first wrote this article. They now have two types, cost per engagement (CPE) and cost per click (CPC). You used also be able to find out the search volume of search terms before placing an order. That’s no longer the case. Unfortunately only businesses with a U.S IP address and U.S. credit card are able to use Promoted Pins. It’s not very fair… :(
Social media management tools help you schedule posts and organize your content on any social network, including Pinterest, prior to actually posting it. This way, you can ensure everything is shared and pushed out as planned. Social media management tools often have analytics capabilities as well, which you can use in tandem with Pinterest Analytics.
If you don’t want to spend the next few months in trial and error, I highly recommend investing in a good Pinterest course. Not only will that polish any mistakes that you might be making with your Pinterest account, but it will help you form a bullet proof strategy! Start by taking the Pinterest Primer free course here and do your research online.
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Thank you so much for these tips!! I just started a Pinterest page for my blog (https://happilyunboxing.wordpress.com/) and have only been able to get three followers (after spending hours trying to figure out how to get more! I am looking forward to implementing your tips into my Pinterest strategy. If anyone wants to do a follow for follow I would love to help your Pinterest page grow as well!! @HappilyUnboxing 🙂
I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!
This is only a guess. But Pinterest has indeed confirmed that they are working on various techniques to recognize both the author and the context of any picture. I’m fairly sure Pinterest already has a good idea what any given pictures is about, even if you provided no metadata whatsoever (so any empty description and no url, etc). It might be a good choice to incorporate easily recognizable landmarks, etc into your pin. The simpler, the better.
How to Optimize Your Pins for the Pinterest Smart Feed: Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. This article explains the Pinterest smart feed and how to use Pinterest’s changes to your advantage.
Collaborative boards can help you reach a new group of pinners and have your pins be seen by more people. You do need to be careful about which boards you join because all the pins will show on your Pinterest presence as well. You can only select the cover photo if you are the owner of the group board. One of my newest collaborative boards is my Pinterest Tips for Success board. All the pinners are fantastic about adding great content and sharing their Pinterest skills.
Hi Liz – I wrote you an email about this – I don’t think Copyblogger allows full republishing of articles, but you check with the Copyblogger team for details (see the contact info in my email). For a more detailed text on Pinterest marketing, you could also check out my upcoming book, “Pinfluence: The Complete Guide to Marketing Your Business with Pinterest” which will be available in just a few weeks (on July 3rd).

Pinterest is a great way for your small business to display your work and showcase your expertise in your industry. Examples include Pins with images and videos of your work, infographics, data visualizations, and blog posts. Due to the fact you might not be a recognized brand yet, doing this is important. That’s because as your business grows and you become more well-known, you’ll be more likely to be recognized as an industry leader and a business with helpful and applicable content for audience members.
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