Alisa Meredith is the Content Marketing Manager at Tailwind – a Pinterest and Instagram scheduler and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends! She lives in coastal North Carolina with her pampered pets Spike (who only eats eggs and Spam), Pepe the couchpotato Cavapoo, and more cats than she’d like to admit to.
Establish relationships with other bloggers, influencers and pinners. Instagram isn’t the only place where you might want to work with influencers. For example, Target has worked with top Pinterest accounts Oh Joy, Wit & Delight, and Poppytalk. Pinterest is currently looking into creating a tool that makes it easier for brands to work with influencers (Instagram has already done this). Working with influencers might involve creating community Boards, giving influencers products to artfully style and Pin to. If you pursue this type of influencer/Pinterest marketing, you might also ask the influencer to curate content from other creators (kind of like a style guide).
My best Pinterest tip is to be focused. Once I identified WHY I use Pinterest, I was able to focus my boards and pins on what really matters – growing my Pinterest following, and attracting other bloggers and prospective clients. Each time I click to pin or repin I ask myself, “Is this pin of value to my target audience?” If the answer isn’t yes, I don’t pin it.
I started using interval because I was hugely paranoid about spamming group boards (it took me ages to even get up the courage to post anything to the first one, lol) and mainly because I thought it would be good to drip the content out over time rather than in one big rush. Initially I thought that I could just keep each pin cycling through my group board list indefinitely, but that doesn’t take into account that as I make more pins, they start to stack and I might overwhelm the boards.
No matter what you’re advertising — and no matter what platform you’re advertising on — it’s essential to include a call-to-action to encourage your audience to take the next step. By simply adding “Sign up”, “Learn more”, or “Visit site” to your Pinterest ad, you can inspire users to take action. By doing so you can increase conversions by up to 80%!
Your growth story is very inspiring. You already had over 600 followers though! That’s a lot compared to my measly 30. Do you think your strategies help from the very beginning? I’m probably still too new to contribute to group pages, though I feel I have valuable content. If you have advice for beginners that is different from what you’ve already mentioned, I’d really appreciate hearing it!
“Instagramming for business has gotten so much easier thanks to Tailwind! After using similar websites to schedule Instagrams, I have found Tailwind to be the easiest and most straightforward! I've rarely needed support from Tailwind but the few times I did, the team answered my questions or concerns so quickly. Overall I'm thrilled to be a part of Tailwind and would highly recommend it!”
Boards are used to organize and categorize Pins (don’t worry, we’ll get to these next). From Boards about the new bathroom and next vacation location to wedding planning and ultimate wish-lists (just say the word and we’ll link you to ours). Boards enable users to gather their Pins into a logical and beautiful fashion. Plus, Boards can be divided up into sections, to make them even more organized.
Pin with your target market in mind. Not just the things that you personally write about, but also lateral content they’re also interested in. This applies not just to what you pin, but how you craft your pin descriptions, board descriptions, and profile. Think of your target market every time you sit down to pin, and you’ll have much greater results than if you only pin according to your own tastes.
Patricia, those are great tips too. I really wish the folks at Pinterest would get back to me about its commercial use. Maybe their initial thoughts were not for business use and now that it’s taken off as it has, they may be rethinking the rules but it would be great to have clarification because I’ll be out there creating my own business board if I feel comfortable knowing it’s in keeping with their terms!
Oftentimes, our own audiences are pretty small, which means we can’t get the reach and clicks we need. So, starting a new ad group using an actalike is a great way to find people with similar interests and behaviors and increase your impressions 30X while keeping CTR high. Start with a 1% similarity and branch out from there if you need still more.
Include CTAs in your visual. The visual you use in the promoted pin should focus on catching the user's attention in a feed full of other appealing pins. Including direct CTAs in your visual will not just take away the visual appeal from your pin, but also get your ad disapproved. Make use of "soft" CTAs (like "Here's how to write a compelling blog post") when promoting a checklist you'll be redirecting them to.
25. Thinking that B2Bs don’t belong on Pinterest. As a B2B on Pinterest, there’s actually a lot you can do to humanize your brand and tell your story through visuals. Pinterest allows you to showcase the people that make your business a success, industry statistics or news, your brand’s content or useful information, and tips your customers can benefit from. You don’t need to be a retail brand to be successful on Pinterest either. Just take a look at the Constant Contact page. We’re an email marketing company and we’re close to having 70,000 followers!
@Patricia – Watermarks are definitely key but I know many artists who do not like them. If placed on an edge/corner of an image, they do not help against theft – anyone can crop the edge off. If placed over the center, your prospective customer can’t *see* the image clearly so I only know of one artist out of hundreds who has opted for that. I can’t see any watermarks on the link you provided- I see a page of thumbnails and when enlarged don’t see any watermarks. The second method helps protect against blatant theft, so maybe the answer is the more subtle first method. I am not sure how offering a folder of “Pinterest friendly” images would work. Anyone surfing the web can find any image you’ve posted on a blog or website and pin it and not even know a “friendly for Pins” folder exists…
Hi Erika – I apologize for this – it turns out that you’re right and I was wrong! When you invite someone to contribute to your board, you don’t have any way of deleting (or even editing) that person’s pins. I think this is a pretty significant design flaw that I hope Pinterest will fix in the future. Sorry for the confusion on this “moderation” issue – but I appreciate you bringing it up so I can stand publicly corrected!
Your cover photo is your first impression and the first thing a user sees when they come to your page. Hence, it is important to make it attractive. Also, Pinterest allows you to choose which pin to use as your cover image. Therefore, don’t forget to optimize the Cover photos on Pinterest of each board. Lastly, choose a high-quality image that is attractive and bright for your cover photo.
Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t. Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see; they generally don’t care if other people see what they've tagged or archived, because it’s just not about generating discussion or exchanging information.
People use Pinterest for different reasons than they use networks like Facebook and Instagram. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. That means they are excited to see posts from brands in their feeds. According to eMarketer, only Facebook outranks Pinterest in terms of influencing U.S. social media users’ purchasing decisions.
I find that one mistake people often make is to leave out keywords on their boards. Board names are searchable (though significantly less than actual pins). It’s vital to choose board names with a strong SEO. For instance, ‘yummmy’ is not a good board name. It has no searchable context. Choose something like, ‘dessert recipes’ or even more specific, ‘pumpkin desserts’ instead.
As we discussed at the beginning of the article, content on Pinterest successfully gains engagement and shows up as a search result for months, so the content of your titles and descriptions need to be able to withstand that test of time. Titles and descriptions that are evergreen – as in, they don’t date themselves or refer to a very specific day or time of the year – have greater lasting potential. Some content on Pinterest will be season specific, such as content for recurring holidays, and that’s okay, but think about how you can even make descriptions for seasonal pins stay relevant for the same time of year next year.
When users click within this feed they’ll find more shoppable Pins related to their original search. Make sure your ads show up here by using high-quality images that appeal to your audience — first, understand what product features they’re searching for and use images that showcase these details — and incorporate keywords your audience searches for.
Sue Anne, thanks for sharing this with us and thanks for letting me be a part of the post as well. I haven't heard of several of these bloggers so I can't wait to check out their blogs. I love using Pinterest and do see it as a way to get traffic to websites and blogs. It does take time and does not happen overnight though. I've seen too many people give up too fast using Pinterest saying it didn't work. All good things take time, right? I hope you have a great rest of the week!
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Their pricing is, again, affordable and reasonable. What’s different about FollowingLike is that you only have to pay a one-off fee. Unlike other automated bots that are going to set you back every month, FollowingLike charges you once. You can buy the one account version for $51 right now. If you’re looking for them to manage more than one account for you, this will set you back $73. It’s worth your money if you invest in the unlimited accounts version. They offer this for a one-time fee of $126, or if you want to pay yearly, it’s $88. Either way, their deals are reasonable.
Shopify users – this is really simple to do. Select the Add HTML tag option, copy the full meta tag, head over to your Shopify admin > online store > themes, on the appropriate theme click actions > edit code, click on the layout section, click theme.liquid and then paste the full meta tag onto a blank line directly under the opening tag. And then save. (More detailed instructions here).
If your business is focused on producing amazing content, that you would like to get more visibility than what a Facebook post or a few tweets can provide, Pinterest is a wonderful platform to solve that. Because of Pinterest’s search engine, you can see a blog post or article resurface as a popular Pin that is bringing traffic to your website, long after you first pinned it. Many users have seen traffic from a blog post for several years after first posting it.
Adding a few words of text to your images can help give an immediate idea of what the linked content is all about. For example, food-related Pins that include a short text call-out get 23 percent more clickthroughs and 31 percent more saves. But don’t go overboard, since Pinterest specifically recommends avoiding images that are too busy. This Pin from Kraft Foods uses just the right amount of text:
Me again- going through the list now and writing some things down to keep in mind for later and making changes as I go along- care to elaborate a bit more on #44 – “Do you have a number of different ideal client personas? Create a separate board to represent each client persona, then use those boards during your sales cycle and embed them into your website pages so people are clear about the kinds of clients you’re trying to attract.”