Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined. However, you won’t be able to generate traffic unless and until Pinterest users…
As an advertising platform, Pinterest can be used in a variety of ways and for most types of businesses. The important part is to determine precisely how you will use it before you spend a lot of time on it. Bear in mind that it’s a platform for inspiration, discovery, and ideas, so for the most part, in order to engage users, you have to “catch” them in the planning and consideration phase of a project or purchase.
Engagement between your followers and your pins helps Pinterest determine which of your content resonates with users the most, and the more engagement your content receives by your followers the more Pinterest will show it on the site in places like search results, feeds, and recommendations. This is discussed in Pinterest’s Best Practices for Pinterest Success article, so if you’re interested to learn more then check it out.
WHY: Not only does this help you get found and gives Pinterest a better idea of what you’re all about so they can recommend your account and your boards to other people, but strangers who happen to come across your account don’t have to spend hours determining what you pin about and if they should follow you. So you improve your chances of being found by the right people.
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.

Pins targeted by keyword only often show up in the home feed, too! Knowing that “keyword” targeting has more to do with the Pinner’s overall Pinterest behavior than their in-the-moment search really frees you up to go broad with your keywords. In fact, if you keep too tight with your keyword targeting, you may find it hard to get the impressions you need in order to evaluate your campaign.
Yeah, Anshul, I gotta admit – I didn’t see the point of Pinterest for a long time. I thought it was another pared-down Facebook knock-off. But then I started using it and can really see all the different ways it can be used for marketing. Plus, it’s now driving over HALF the traffic to my site, and I’m just getting started! I saw an immediate boost to traffic and mailing list signups. It’s been a huge boon for me.
This makes me sad. Months ago when I first signed on to Pinterest, it was a wonderland full of awesome ideas, cool crafts, and amazing recipes shared. I logged on to Pinterest daily, sometimes a couple times a day. Now every time I sign on, it’s nothing but a giant ad board. Having to weed through everyone’s ads and marketing of themselves just to find those same cool crafts and recipes isn’t worth the effort anymore, and now I rarely use Pinterest. Think about that. The more companies use Pinterest to pimp themselves out, the faster it’s going to fade, because the original users are becoming more like me.
Keywords are the words that your ideal audience would use to look for what your business does on Pinterest. In order to be as visible as possible, you want to make sure that your pins are discovered easily, which is where careful keyword choices can be helpful. The best way to find the right keywords for your business on Pinterest is to actually perform Pinterest searches on your own to see what comes up on Pinterest.
Alisa Meredith is the Content Marketing Manager at Tailwind – a Pinterest and Instagram scheduler and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends!  She lives in coastal North Carolina with her pampered pets Spike (who only eats eggs and Spam), Pepe the couchpotato Cavapoo, and more cats than she’d like to admit to.
I used to put in hours of hard work each day to market my sites and products on Pinterest, Twitter, Facebook, etc.. Now I just put my social media accounts on autopilot and I am getting even more followers on Pinterest since I started to use this software. If you are looking for an easy and hands-free way to drive massive traffic to your websites and offers through social media sites, you have found the great solution. I highly recommend it to all internet marketers.
The number one Pinterest tip I can give you is to be true to your brand in your Pinnable images. Create a certain recognizable style. Always use the same font, logo or watermark, and other elements when you add an image to a blog post. Over time people will start to recognize you for your pictures on Pinterest. Those pictures give them an incentive to take a look on your blog to see if you’ve updated lately. That means more traffic for you, all by simply being true to your brand. 
When we first created Pinterest back in 2010, the idea was to give people a place to collect ideas they found around the internet. But it quickly became so much more than that. What started as a site used by a dozen of our friends grew into a worldwide community of more than 250 million people. A handful of Pins grew into four billion boards, each representing someone’s plans for the future—from epic dream trips to what’s for dinner.

If you’ve ever wanted a way to boost impulse buys, Buyable Pins are the answer. As users browse through Pinterest, creating boards and getting ideas, they’ll be able to see your product, the price, and purchase it all with a few quick taps or clicks on their mobile device. They don’t even have to re-enter their payment information each time they buy, making the process go quickly—before they get the chance to talk themselves out of it.
The boundary between commercial and personal is always fuzzy when you’re talking about entrepreneurs. Founders of travel companies are travel geeks. Founders of graphic design agencies are design geeks. Founders of clothing companies are fashion geeks. When you’re sharing something you’re genuinely geeky about that also has to do with how you make a living, the lines get blurry.
Very interesting blogpost, I am following this forum with great interest as a Marketing Proffessional and private fan of pinterest for creative and lifestyle inspiration. Any thoughts on local vs global business and how to gear for repins in a more narrow contexts – Not all Businesses are geard for global sales eventhough global branding is always of value!
The creators of this software intended to help you maximize your Pinterest strategy. The Tailwind app works well for bloggers, business owners, social media managers, and beginners alike. It also supports Instagram besides Pinterest. The full list of included tools is too long to fully expand upon. However, here’s a sneak peek of what you can expect to get out of Tailwind.
I’m a crafter and Etsy shop owner. I’ve been using Pinterest for nearly a month now and it’s generating a little bit of traffic, but not as much as I would like. I’m going to fine comb my way through this list over the weekend and see if I can implement some changes that will allow me to optimize my use of Pinterest. I honestly had no idea there were as many as 56 ways to market with Pinterest- so impressed!
15. Social Media Examiner: Social Media Examiner doesn’t exclusively publish Pinteret or visual marketing tips, but the ones that are published here are of the highest quality as they are written by people who have a vast knowledge of Pinterest. So make sure you read their posts on using Pinterest for business regularly. They also have some good articles on visual marketing.
This makes me sad. Months ago when I first signed on to Pinterest, it was a wonderland full of awesome ideas, cool crafts, and amazing recipes shared. I logged on to Pinterest daily, sometimes a couple times a day. Now every time I sign on, it’s nothing but a giant ad board. Having to weed through everyone’s ads and marketing of themselves just to find those same cool crafts and recipes isn’t worth the effort anymore, and now I rarely use Pinterest. Think about that. The more companies use Pinterest to pimp themselves out, the faster it’s going to fade, because the original users are becoming more like me.
I used to put in hours of hard work each day to market my sites and products on Pinterest, Twitter, Facebook, etc.. Now I just put my social media accounts on autopilot and I am getting even more followers on Pinterest since I started to use this software. If you are looking for an easy and hands-free way to drive massive traffic to your websites and offers through social media sites, you have found the great solution. I highly recommend it to all internet marketers.
If you go the video route, make sure to keep it short, hook viewers within the first few seconds, and optimize it to play without sound. Also make sure your logo appears at the beginning or throughout the entirety of your video, so people know what they’re watching—and who it comes from. Branded content is actionable and trustworthy, so tends to perform well on Pinterest.
The problem is, that people don’t get to pass it up. If they have chosen to use Flickr to display their work, for example, someone can go “pin” their image without the artist ever knowing, until they find it pinned all over the place and hosted on blogs. When licensing work, they may even choose to pass up a group they disagree with, say, AARP for example, yet that group can create a board to promote their work and go out and grab any image they like from the net. What then? What makes “pinning” inherently different than taking any image from anywhere and putting it on your website?
If you have top evergreen content or seasonal content, I highly recommend creating new pin images for those same landing posts. I have been doing this with success for the last few months and getting new visits and traffic from older blog posts that had already performed well on the platform. You can update the post with the fresh pins, as well as add them using the “+” bar on the Pinterest platform.

One trick is to use various quotes from your most recent blog post or testimonials about your recent product and link to the website page many different times. You can also Pin the same Pin to different boards. For example, if you write a blog post about buying the best homeowners insurance, that can go on a board that only holds your blog posts, it can also go on a board that talks about financial planning and a board that talks about homeownership.
Optimize your website content for Pinterest sharing (Part One): Use images in every single post you write, so your post can be shared on Pinterest. When you find yourself getting lazy about this, remember –- not using an image in your post means no one will pin it. And remember — the prettier the picture is, the more it will get pinned. The images that appeal to Pinterest members are powerful and emotive, so keep that in mind when choosing your pictures. That combination tends to work well for your blog readers, too.
Sure, we’ve just told you that Pinterest is a visual medium—but great visuals alone are not enough to create serious engagement. Make the most of the description field to tell viewers exactly what they will get if they click through to the linked content on your site. Make sure to include your most important keywords to help your Pins appear in search (but, of course, be sure to do this in a natural and helpful way rather than engaging in keyword stuffing).

Pinterest Analytics provides important information about what types of content perform best on the network, so you can tweak and improve your Pinterest for business results over time. You’ll be able to see which Pins are most popular and which drive the most traffic to your site, so you can focus on the metrics that matter most to your particular business.


Join Pinterest group Boards. Group boards are shared boards where many different users are invited to contribute. They are differentiated from personal boards by the use of a special group icon. Pinners who follow the group Board show up as followers of the owner only, but all Pins to the group Board, from all contributors, can show up in the home feed of every Pinner who follows it. Think of the implications of joining a group Board with a contributor who has over 100,000 followers! Use a tool like PinGroupie to determine which group Boards you should seek membership to.
About Blog Hi there! Thanks for joining me! My name is Vanessa and I am a Pinterest Strategist and creative consultant for creative entrepreneurs. Are you using Pinterest for your creative small business? Pinterest is still very underused and misunderstood in the creative world. I'll be sharing my top Pinterest Marketing strategies to get you started and begin driving traffic and sales to your
Great post – your tips are helpful! I joined Pinterest last week (after waiting for my invitation to arrive – nothing like not getting in right away to create more desire to join – lol!), but then wasn’t sure what to do with the site once I got there! I find myself torn between keeping this truly social and fun by posting photos of great clothes, food and images from my backyard chicken blog and mixing in my marketing business. I suppose the beauty of it is having different pin boards that reflect the different interests in our lives. Thanks for the helpful post.
If you've been using Pinterest lately, you might have noticed three kinds of pins: those from people you follow, those that are suggested for you, and promoted pins, also known as Pinterest Ads. Over the last five years, as the CEO of AutomateAds.com, I've managed and scaled tens of millions of dollars in ad budgets across Facebook, Google Adwords, Instagram and more. I've been testing Pinterest's promoted pins product for well over a year now, and I believe it's a massive opportunity for brands to drive sales and leads.
Oftentimes, our own audiences are pretty small, which means we can’t get the reach and clicks we need. So, starting a new ad group using an actalike is a great way to find people with similar interests and behaviors and increase your impressions 30X while keeping CTR high. Start with a 1% similarity and branch out from there if you need still more.
If you use the Pinterest tag or send us mobile app activity, you must tell your website and app visitors that their information will be shared with third parties for online behavioral advertising, and that they can opt out of online behavioral advertising through their Pinterest personalization settings, the AdChoices website optout.aboutads.info (if you use the Pinterest tag), or their mobile ad identifier settings (if you share app activity data with us).
This plan comes with the opportunity to schedule up to 100 pins in your queue. You’ll also get a handy social media calendar, detailed analytics, and use on up to eight accounts. You’ll also get access to their image editing tool, “Pablo.” This software will assist you in creating Pins for your brand using templates or designing them from scratch in your browser.
By the way, I would like to subscribe to your email list and get the Pin Promoter Planner but I have no idea on how to do it. I can’t seem to find the link. Hopefully you will be able to add me to your list. I just decided that I would need to focus on one social media for a while and I have chosen Pinterest becuase I heard so many things about getting many viewers thru this platform.
Patricia, those are great tips too. I really wish the folks at Pinterest would get back to me about its commercial use. Maybe their initial thoughts were not for business use and now that it’s taken off as it has, they may be rethinking the rules but it would be great to have clarification because I’ll be out there creating my own business board if I feel comfortable knowing it’s in keeping with their terms!
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