Same applies to on-site content. Google is already displaying tons of content directly in the search, Facebook also has tons of features preventing people from ever leaving their app and Pinterest is already starting with rich pins for recipes. I believe they might try to offer publishers the “opportunity” to create rich content within the Pinterest app. But no visits to your blog means no money, so you will have to look for different traffic sources or different ways to make money.

And why not? Pinterest currently has 250 million monthly active users and according to Pew Research, a whopping 29% of U.S. adults use Pinterest.When compared to other social media platforms, Pinterest is definitely on the smaller side. But what makes it an interesting option is the fact that people using the site are actually engaged with it. Which means, you have a higher chance of getting people to click-through to your site from Pinterest, than say, Twitter.

You can also pre-populate the pin descriptions that users save to their own boards with the Pinterest Save Button. This makes it faster for users to save your images to their boards and means that all the correct, necessary and optimized information will be in the description which will make it more useful for other users who see the pin on Pinterest. If you don’t specify a description, Pinterest will pull a description from your webpage, which may not be as well optimized for Pinterest. To learn more about pre-filling your descriptions, check out this help page from Pinterest.

Think of Pinterest as a bookmarking tool that people use to plan their lives. People typically save - or “pin” in Pinterest jargon - images they find on the web or on Pinterest itself to different boards (collections of images around a specific topic). The pictures are clickable and link back to a webpage where further information about the image topic can be found.

Website traffic. When the goal is driving website traffic, Pinterest charges for clicks to a website (CPC). An important note on this campaign type is that advertisers are only charged when users click to acess your website directly from the promoted pin. There is no charge for clicks from a repinned pin. Those clicks are marked as downstream or promoted traffic and are highlighted in the campaign report.
Promoted pins are essentially advertisements that business accounts can pay for to guarantee reach to a certain audience. Any Pinterest business account can purchase a promoted pin, they look like standard pins on the interface and they work like typical PPC ads. One of the main advantages of promoted pins on Pinterest is that they actually get just as much, and sometimes even more, engagement than standard pins. Just because they’re an ad, it doesn’t detract users from engaging with the pin which is good news for brands. Learn more about Pinterest’s promoted pins here and the different audience targeting options here.
Many people have the misconception that Pinterest is this happy ‘soft’ social media site for DIY moms and brides, where everything is always all perfect and dandy. While this assumption isn’t necessarily wrong, Pinterest often flies under the radar as a practical marketing tool, to the detriment of those who fail to invest time in a Pinterest marketing strategy.
I am teaching a social media workshop next weekend at the University of Washington. I’m using my blog in lieu of textbooks because with social media changing so fast it’s impossible to find a book that’s up to date! Would you mind if I repost this on my blog with full disclosre that it originates here (and I would of course add links back to you)? I think the students would get a lot out of this piece! Thanks for your consideration!
Anything that might interest someone who is interested in blue stilettos is likely fair game. Pinterest is fairly lenient here because of the way keyword targeting works, but if you get too out there, say, targeting, “DIY planters,” your Pin will be rejected. Pinterest suggests that 100 keywords is the sweet spot, but you can get results with fewer.
If your target audience is active on Pinterest, it is definitely worth adding it to your marketing mix. For categories such as food, travel, home decoration, fashion and beauty, Pinterest is an obvious choice. However, it can be made to work for practically any type of business, whether you sell products or services. Many service-based businesses do very well on Pinterest.
Followers on Pinterest matter because it allows Pinterest to monitor your content. If your followers see your content and they like it, Pinterest will know which of your pins to show more.  But if your followers don’t engage with your content, for example spam accounts, then Pinterest thinks the content isn’t that good and they will not push it. So it doesn’t matter if you have 1 follower or 100,000 followers, you want them to be liking your stuff.  
Pinterest is all about the visuals. From infographics, to charts, to advice guides, your brand should increase your visual content in order to reach your audience. General Electric (GE) is a great example of a company that uses Pinterest to show off their products. GE has a board called “Badass Machines,” which illustrates different technologies that are produced by the company. Examples include wind machines, aviation engines, and locomotives. While any company can post pictures of their products, GE does things a little differently: They post visually stunning images that are either filtered through an editing program or taken at an interesting angle. The combination of the two amps up their Pinterest page, while promoting their brand in a cool new way. This is something any B2B organization can do, no matter the product or service.
Pinterest is constantly tweaking their algorithm and what worked marvelously in 2014 is passé in 2015. You might notice that your Pinterest home page now features pins that are “picked for you”. What I noticed about those pins is there’s nothing exceptional about them in terms of the dimensions or their descriptions but they typically have one thing in common and that is recency.  Those picked for your pins are typically only 2 or 3 hours old. That’s why I think a critical Pinterest tip for 2015 is that we absolutely must use a tool to schedule our pins! My favorite is Tailwind but I’m using checking out Viraltag and Ahalogy. My new motto for 2015 – Always Be Pinning!

25. Thinking that B2Bs don’t belong on Pinterest. As a B2B on Pinterest, there’s actually a lot you can do to humanize your brand and tell your story through visuals. Pinterest allows you to showcase the people that make your business a success, industry statistics or news, your brand’s content or useful information, and tips your customers can benefit from. You don’t need to be a retail brand to be successful on Pinterest either. Just take a look at the Constant Contact page. We’re an email marketing company and we’re close to having 70,000 followers!
Pin with your target market in mind. Not just the things that you personally write about, but also lateral content they’re also interested in. This applies not just to what you pin, but how you craft your pin descriptions, board descriptions, and profile. Think of your target market every time you sit down to pin, and you’ll have much greater results than if you only pin according to your own tastes. 
Wow..This is just the Pinterest strategy that I’m looking for! I’m at a similar amount of followers to where you started so I’m definitely going to implement the different strategies that you recommend and hopefully start using Pinterest to drive more traffic to my blog. I’ve already optimize my bio and I started creating some really good looking images so I’m going to head over and pick up Tailwind right now and start applying for group boards.
May I ask why you use 2 different scheduling companies to schedule pins ? I’m using boardbooster to schedule my content to group boards and my own boards and also pinning others’ pins on my own boards. 70 % are others pins and 30% my own. Im pinning about 60 to 70 pins/day and the follower growth has been miserable. I’m also on group boards (currently about 10+ group boards.working on joining more). I’m trying to understand if it helps to use tailwind too vs just board booster

Think of Pinterest as a bookmarking tool that people use to plan their lives. People typically save - or “pin” in Pinterest jargon - images they find on the web or on Pinterest itself to different boards (collections of images around a specific topic). The pictures are clickable and link back to a webpage where further information about the image topic can be found.

Chrome Extension - Using the OneUp Chrome extension, you can easily schedule many images at once from any website, such as sunsets for example. You can choose which images from the website you want to post to social media, bulk update or individually update the descriptions and links for each post, then schedule them to be posted with a set interval (such as every 60 minutes), or choose custom dates and times for all of them.
Pinterest has grown very quickly attracting both everyday users and businesses. All of them take part sharing great content in the form of images which makes it a very enjoyable and addictive experience. People have been able to do this with ease because there are several wonderful bloggers who share very helpful tips which teach everything from how to navigate the site to using it to promote your business.
When pinners save something, it provides a clue to Pinterest on what the person is interested in so that they can build a unique and optimized smart feed for that individual. Also, make sure to create pins with great images to maximize the probability that people will save them. You also want to make sure your descriptions and board names are keyword optimized.
Once you hit the Claim button, you are given instructions on how to verify and claim your website. These instructions include placing a tag or code on your website for verification. You can have someone on your team place a specific code on your website or, if you need someone else to handle this rather tech-savvy step, you can hire someone from Fiverr to do it for you.

Think about creative ways to showcase your product and your brand visually. After studying the performance of 50,000 promoted Pins, Pinterest found that lifestyle images generally outperform product images. For instance, fashion and style Pins showing products in use in real life saw 30 percent more clickthroughs and 170 percent higher checkout rates than those showing the product alone.
Followers on Pinterest matter because it allows Pinterest to monitor your content. If your followers see your content and they like it, Pinterest will know which of your pins to show more.  But if your followers don’t engage with your content, for example spam accounts, then Pinterest thinks the content isn’t that good and they will not push it. So it doesn’t matter if you have 1 follower or 100,000 followers, you want them to be liking your stuff.  
Great post – your tips are helpful! I joined Pinterest last week (after waiting for my invitation to arrive – nothing like not getting in right away to create more desire to join – lol!), but then wasn’t sure what to do with the site once I got there! I find myself torn between keeping this truly social and fun by posting photos of great clothes, food and images from my backyard chicken blog and mixing in my marketing business. I suppose the beauty of it is having different pin boards that reflect the different interests in our lives. Thanks for the helpful post.
This is only a guess. But Pinterest has indeed confirmed that they are working on various techniques to recognize both the author and the context of any picture. I’m fairly sure Pinterest already has a good idea what any given pictures is about, even if you provided no metadata whatsoever (so any empty description and no url, etc). It might be a good choice to incorporate easily recognizable landmarks, etc into your pin. The simpler, the better.
Pinterest marketing is for those that want to increase their brand or company awareness, get more traffic to a company website or increase overall revenue. If any of these is a goal, you should consider using Pinterest as part of your marketing. There are surprising industries that are doing incredibly well on Pinterest like financial advisors, banks, attorneys and tax advisors.
In short, Pinterest is the perfect place to start your sales funnel from. With Pinterest pins, you can build awareness around your brand and products, develop consumer interest, and increase traffic, but then you can also use Pinterest to boost in-store and online sales and influence users to take actions like sign-up to, purchase and install products.
Unlike Facebook and Instagram, both heavily focused on the social interaction between the users, Pinterest is a personal and private discovery platform.  It’s all about the user. You’re allowed to dream about personal topics (and even things you DON’T want to share) like trying to get pregnant or new fitness goals, because you can create a secret board and pin to it.
The last step is to create your first board. To make it easier for users to find your content, such as blogs, special offers, new products, and more — create a business board first and then add relevant Pins. For example, for blog content you’ve posted on your first board, you can then create feature images for each blog post and include a summary of the post in the description to pique user interest.
Thanks so much for this helpful piece Beth. I am a moderator at a fun online community for visual artists and discovered Pinterest because many of our new members were listing it as the place they learned about The Art Colony. I was puzzled about how this could happen so I joined Pinterest. A couple of weeks later I am seeing how it is a fresh spot to get inspirations and learn about cool stuff, save links, and easily return to the things that caught your eye!
Pinterest boards group together content with the same theme. For example, DAVIDsTEA — which has corporate partnerships — categorizes its boards based on seasonal teas, cooking with tea, tea-infused cocktails, and more. DAVIDsTEA’s boards are carefully pieced together to include the types of information their audience will enjoy. In addition to creating awesome boards, be sure to link all the content in your boards to your website or a landing page — within reason, of course — so you’re reiterating your messaging, as well as your organization.

Patricia, those are great tips too. I really wish the folks at Pinterest would get back to me about its commercial use. Maybe their initial thoughts were not for business use and now that it’s taken off as it has, they may be rethinking the rules but it would be great to have clarification because I’ll be out there creating my own business board if I feel comfortable knowing it’s in keeping with their terms!


Direct to a lead generation landing page. Pinterest users are only able to see a glimpse of what you’re offering in a pin, and they typically click to get more information without sharing their contact information. While the platform itself won’t disapprove of your pin, you should still avoid linking to a lead generation landing page. Instead, link to a web page that shares more information about your value proposition and gives the user the "choice" to convert.
While this is a comprehensive list I am pretty disappointed that there is absolutely no mention of the requirement to respect copyright and ask people first. I don’t have time to read all your posts re Pinterest. ….as you brushed off the person who asked about this. However…..I have a strong aversion to people not being informed clearly of the need to respect copyright. Especially since you have made it clear, and I know others are already using their boards commercially to make money from technically stolen prints.Pinterest has yet to have a TOC and system that ensures copyright is protected. They have tinkered but not fixed.People offering advise in my opinion have a duty to push for a respect of copyright.Links back….no not after the first repin it would seem, when Pinterest then divert the links to make them money.
It is more effective to Pin multiple times a day than to Pin all at once. This is because the more consistently you Pin, the more Pinterest’s Smart Feed will show your pins. Your goal is to Pin five times per day. You can work up to this number by starting with two pins a day of your content and two repins. However, to be most effective you want to work up to pinning and repinning 10 times a day.
WHY: Not only does this help you get found and gives Pinterest a better idea of what you’re all about so they can recommend your account and your boards to other people, but strangers who happen to come across your account don’t have to spend hours determining what you pin about and if they should follow you. So you improve your chances of being found by the right people.
Pinterest is a visual wonderland with images of everything from DIY dining room tables created from reclaimed barn wood to inspirational quotes superimposed on photographs of ocean sunsets. Described as a visual bookmarking and discovery platform, the site is a virtual pinboard of ideas located on the Internet and shared in user-created Pinterest boards.
To execute a winning Pinterest marketing strategy, you need to be pinning consistently to Pinterest. It’s recommended to pin between 11-20 times per day which may seem like a lot, but as outlined in this Ultimate Pinterest Marketing Guide, 80% of the content can be content you re-pin from other users on Pinterest (and thus save to your own Pinterest boards) while only 20% of it should be original content.
As a general rule, you want your boards to be 50 percent about your business and 50 percent about the interests of your audience that tie back to your business. By pinning your audience interest as well as your own content, you will entice them to engage with you more on Pinterest. When they engage with you more, Pinterest will show users your content more frequently in their feed.
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