WHY: Not only does this help you get found and gives Pinterest a better idea of what you’re all about so they can recommend your account and your boards to other people, but strangers who happen to come across your account don’t have to spend hours determining what you pin about and if they should follow you. So you improve your chances of being found by the right people.
As a general rule, you want your boards to be 50 percent about your business and 50 percent about the interests of your audience that tie back to your business. By pinning your audience interest as well as your own content, you will entice them to engage with you more on Pinterest. When they engage with you more, Pinterest will show users your content more frequently in their feed.
Our mission at Pinterest is to bring everyone the inspiration to create the life they love. We believe promoted content can play a big role in helping people create a life they love, which is why we want ads to be some of the best stuff you see on Pinterest. If you follow these guidelines, you’ll be all set for promoting great content on Pinterest.
Shopify users – this is really simple to do. Select the Add HTML tag option, copy the full meta tag, head over to your Shopify admin > online store > themes, on the appropriate theme click actions > edit code, click on the layout section, click theme.liquid and then paste the full meta tag onto a blank line directly under the opening tag. And then save. (More detailed instructions here).
Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!
15. Social Media Examiner: Social Media Examiner doesn’t exclusively publish Pinteret or visual marketing tips, but the ones that are published here are of the highest quality as they are written by people who have a vast knowledge of Pinterest. So make sure you read their posts on using Pinterest for business regularly. They also have some good articles on visual marketing.
You can start using Jarvee from just $19.99 a month, which makes it an affordable option. It’s a great alternative if you’re still small and don’t want to throw too much into third-party promotion. At the other end of the scale, Jarvee also has packages that accommodate for 150+ accounts, so if you’re a big business and are looking to outsource on a much larger scale, Jarvee has this option as well.

How to Run a Pinterest Contest Without Breaking the Rules: Are you aware of Pinterest contest rules and regulations? After many businesses misused the relaxed format, Pinterest revised its contest rules. They now require that contests be easy to enter, spam-free and in alignment with Pinterest branding guidelines. This article explains what you need to know to run successful and compliant Pinterest contests.
I don’t even know how many studies I’ve read on which color performed better than the other and how showing faces was a no-no. Pinterest has confirmed that these are false positives. A beauty pin without a face might be quite ridiculous and even though cold tones are said to perform not as good, a pin about a trip to Antartica would probably look weird with warm colors. If you are not sure about your design, produce alternatives and show them to a control group or just dish them out and focus on the pin that performs best.
You mention linking our Pinterest to our Facebook pages, but if we are a business and have a Facebook page, how can we link our Pinterest since pages don’t really have their own log-in?? If I try to link to Facebook, it picks up my personal Facebook account (and I’m admin of my page.) Do you know if an interface with Facebook pages for Pinterest is coming? Or I’m just going to post links on Facebook to my Pinterest boards is my plan. Thanks for the article-lots of great info!
My latest Pinterest tip is to create a “Pins I’ve Clicked Through Board.” I fully believe that you are your best researcher for your audience. After all, if you are interested enough to write and research about it you should be your best audience. For many of us, Pinterest is a huge traffic driver for our blogs and websites. Honestly, when I want to know something I will generally search it on Pinterest before I go to Google.
Pinterest loves new pins. So, if you could, you should be sharing new pins, preferably all pointing to your website all day. BUT at the same time, you want an engaged audience. The way the smart feed works now, users who repinned one of the pins on your boards are more likely to see more of your pins. So, making use of proven content from other people (by repining) can still help you gain traction.
Collaborative boards can help you reach a new group of pinners and have your pins be seen by more people. You do need to be careful about which boards you join because all the pins will show on your Pinterest presence as well. You can only select the cover photo if you are the owner of the group board. One of my newest collaborative boards is my Pinterest Tips for Success board. All the pinners are fantastic about adding great content and sharing their Pinterest skills.
Pinterest is always testing new algorithms.  A few months ago there was a rumor about the first 5 pins that were better, but that’s no longer the case. Because they started noticing that people were not pinning their 5 best pins first and they shut it down because we were prioritizing bad pins. It all changed within two months which is why the emails you can sign up for are so important.

Pinterest does not offer the option to automatically sort boards alphabetically. There are unofficial browser extensions that may be able to alphabetise boards; however, these extensions are not endorsed by Pinterest and should be used with caution. Alternatively, you can manually organise your boards alphabetically by dragging and dropping them into the desired order.
I have a site selling purebred and designer puppies. I’ve really been using Pinterest as a way to share great photos of puppies, but after reading this article, I will have a more focused and targeted approach. The puppies get lots of attention as it is, just trying to figure out how to convert that into puppy adoptions now. Thanks for the good read!
Elna, this is a GREAT post and I love your blog. I have a question… my website doesn’t have many group boards… do you have some suggestions for me? My niche is dealing with Chronic Migraines (not fun or colorful!) and I don’t know where to start. Any help is welcome. I also have a course with a free bit, but I feel uneasy putting it in my bio…. I will have to think about that…

Thanks for stopping by and commenting! Yes! Join more group boards! But, I thought you were already on a lot? Oh, maybe that’s FB 🙂 As for the interval function, I had no idea that was an option in Tailwind. I honestly don’t stay in the dashboard of Tailwind so I’m learning as I go. How is that different from scheduling them based on your schedule? Is this so you don’t “spam” a group board? So far I haven’t had that happened even when I was scheduling 200 pins a day. I’ll go over to Lady Boss League and find that post! Thanks

Once you hit the Claim button, you are given instructions on how to verify and claim your website. These instructions include placing a tag or code on your website for verification. You can have someone on your team place a specific code on your website or, if you need someone else to handle this rather tech-savvy step, you can hire someone from Fiverr to do it for you.
Oftentimes, our own audiences are pretty small, which means we can’t get the reach and clicks we need. So, starting a new ad group using an actalike is a great way to find people with similar interests and behaviors and increase your impressions 30X while keeping CTR high. Start with a 1% similarity and branch out from there if you need still more.
However, while some of your promoted pins will show up for searches, you may also find that some of them will be put into specific category feeds. For example if you choose the search term, “coffee table” for your Promoted Pin, the pin may show up in the Home Decor category as well. So along with being shown in search results, Promoted Pins will also be showing up in category feeds on Pinterest.

Thank you for this wonderful posting, very informative. I love Pinterest. It allows you to see so much more than you would ever have time to discover on your own. I am a primitive artist and have an Etsy shop, blog and belong to 2 different selling groups. I recently created a group board and have invited other artisans to post their goodes to the board, in a very short period of time our followers have doubled, we see our items being repinned and it is becoming a viable source of traffic to our sites. I also have a wonderful recipe (Yums I Want to Make) and I’ve invited my daughter and SIL to contribute…omg I gain weight everytime I look at the board. I’ve traveled to many sites from these pins and discovered some wonderful people.


Hashtags work similarly to keywords in that they help your pins be discoverable by Pinterest users. In this Ultimate Marketer’s Guide to Pinterest, hashtags have been described as being more of a categorical element, and less of a tool to help your content show up in Pinterest search results, so don’t rely on them as heavily as you would keywords to get your content in front of searching users.
It works on a larger scale and prides itself on being able to manage many accounts at once, so if you have multiple Pinterest accounts, this is an ideal bot for you. Another feature they offer is free updates. A lot of these bots are continually working to improve themselves and add features to keep up with the latest on Pinterest, so naturally will be making sure that their software itself is also on par with this.
Thank you so much for these tips!! I just started a Pinterest page for my blog (https://happilyunboxing.wordpress.com/) and have only been able to get three followers (after spending hours trying to figure out how to get more! I am looking forward to implementing your tips into my Pinterest strategy. If anyone wants to do a follow for follow I would love to help your Pinterest page grow as well!! @HappilyUnboxing 🙂
Thanks for the advice, Tamara. I’ve been marketing on Twitter, Facebook, Pinterest and even a little on Flickr. And I’m working on producing blog content now. I knew marketing efforts take longer than a month to be most effective- but after a month I am looking for ways to make improvements and how to better approach my marketing strategy. I feel like my actual marketing messages aren’t ideal- so I’m working on building the blog and filling it with useful content. I’m going to be blogging about what’s going on in our shop, our inspiration, free craft tutorials and crafty business advice- I think that will help with establishing myself as an expert and also building a stronger following. What do you think?
Sarah, I am one of those small, non-visual businesses. I am a Licensed Professional Counselor in private practice. Half my practice is clinical and the other half is actually consulting with psychotherapists and allied health professionals to help them build strong practices. I am having success with Pinterest and am very excited about the possibilities. It’s too soon to be spouting off my stats (I’ve been on Pinterest less than 2 months) but anecdotal evidence is really great! In fact, I expect Pinterest to bring in a whole new band of prospects AND possibly rival my Twitter stats (which is my biggest referral source from social media).
About Blog Hi there! Thanks for joining me! My name is Vanessa and I am a Pinterest Strategist and creative consultant for creative entrepreneurs. Are you using Pinterest for your creative small business? Pinterest is still very underused and misunderstood in the creative world. I'll be sharing my top Pinterest Marketing strategies to get you started and begin driving traffic and sales to your
Keywords are the words that your ideal audience would use to look for what your business does on Pinterest. In order to be as visible as possible, you want to make sure that your pins are discovered easily, which is where careful keyword choices can be helpful. The best way to find the right keywords for your business on Pinterest is to actually perform Pinterest searches on your own to see what comes up on Pinterest.
For me, it’s more budget friendly when I use Tailwind to pin to my group boards. With Tailwind I pin around 50-100 a day. I only pay $9.99 a month for unlimited pins. With Board Booster, I’d have to pay something like $84/month! So with Board Booster, I only pin 45 pins a day which is only $10/month. It’s just more cost effective for me. It may not be for you. Also, I would change that ratio to more pins of YOUR blog and less of other ones. As for follower growth, I don’t suspect a scheduling tool would help; getting more on group boards yes, making your blog Pinterest friendly and your pins Pin friendly.
Monetization: Currently, Pinterest is not a very successful business. Unlike Facebook, they are not reaping billions each year. At one point they need to cash in and this will probably lead to less traffic to your website. Why is this important? I am not entirely sure you should lay all your eggs in the Pinterest basket anymore. Try to diversify (SEO or be an early discover for a new medium). It’s just a hunch, but traffic potential from Pinterest might just be about to see its peak.
Monetization: Currently, Pinterest is not a very successful business. Unlike Facebook, they are not reaping billions each year. At one point they need to cash in and this will probably lead to less traffic to your website. Why is this important? I am not entirely sure you should lay all your eggs in the Pinterest basket anymore. Try to diversify (SEO or be an early discover for a new medium). It’s just a hunch, but traffic potential from Pinterest might just be about to see its peak.
It’s hard to choose just one, but I think my best Pinterest tip would be to take the time to really understand how Pinterest works. Just like any form of social media, you’ll see best results if you understand what Pinterest is and how to best use it for YOUR brand. Do your research, experiment with different ideas, pay attention to the analytics, tweak your strategy, and above all have fun with it! 
You’ll also see which boards your Pins are included in, which can give you a sense of how people think about your business and your products, and spark new ideas for how to position your Pinterest efforts. And you’ll get information about the demographics and interests of people who interact with your Pins, providing valuable insight to help you target your strategy to precisely the right audience.
Promoted Pins (aka Pinterest ads) are a great way to get your Pins seen by more people, creating new exposure for your brand. But Promoted Pins can provide exposure well beyond what you pay for. Internal Pinterest data shows that advertisers get an average of 20 percent more organic clicks in the month following the launch of a Pinterest ad campaign.
6 Ways to Use Pinterest to Promote Your Brand: Have you ignored Pinterest because you think your brand isn’t a fit? Every brand has a story to tell and visual content can help you tell it. Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start. In this article you’ll see how six brands got creative with Pinterest and gained new followers and engagement.
Pinterest recommends that you Pin something at least once per day, during peak times—which they’ve found to be evenings and weekends for U.S.-based brands. Pinterest also highlights that consistency is key—if you’re going to post a large number of posts over the course of a week, divide them up and post several per day rather than posting them all at once.
EXAMPLE: My blog is all about online marketing, blogging and social media so I created boards around those topics or other topics that my audience would be interested in. For example, I don’t blog about interior design but I do have a “Home Office Inspiration” board because I know that people who read my blog do a lot of work from their home offices. I keep all other boards (such as “Dog Tips” or other personal ones) secret to keep my account clean and to make sure that people know why they are following me.

Agreed that it is fuzzy. But if their terms say “no commercial use” and some suggestions state to have a board devoted to your coupons, your URLs, your classes, etc., how is that not violating their terms? I did write directly to Pinterest with my questions asking for clarification and have not rec’d a response yet. If they are ok with this fuzzy use, I’ll be jumping on board… but for now I am leery. Especially because as an artist myself and as a website designer working with artists who are especially sensitive about copyright issues, one would never take another artist’s image and post it on their business website or blog, or publish it on their printed brochure, w/out the artist’s permission. if a business sets up a Pinterest series of boards and utilizes other’s pics to generate interest in their business… that opens up a huge can of worms. Example – a landscape design firm starts a business board and pins other people’s images of gardens, stone walkways, etc., and suddenly business picks up because interested customers just found their Pinned boards interesting. They didn’t pay for those images or obtain permission to use them – free stock photography! It is VERY fuzzy!
A note on ad groups. Your ad group is where you set your daily budget and all your targeting. It can be very tempting to break out your targeting into dozens of ad groups for easy analysis. If you have time for that, by all means, go ahead, but be aware that if your ad groups are below about $5/day, it’s going to take a long time to get a clear picture of what is working and what isn’t. After all, if you bid $.25, and your daily budget is $1, how long will it take before you know if those clicks are converting at a decent rate?
Pinterest is a great way for your small business to display your work and showcase your expertise in your industry. Examples include Pins with images and videos of your work, infographics, data visualizations, and blog posts. Due to the fact you might not be a recognized brand yet, doing this is important. That’s because as your business grows and you become more well-known, you’ll be more likely to be recognized as an industry leader and a business with helpful and applicable content for audience members.
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