The only reason why you might want to delete underperforming pins is a totally different one. Often new followers will come and check out your boards. They will repin what they liked. So, it is in your best interest to have beautiful boards inviting visitors to repin. When some content fails to lift off, it’s a good sign visitors will skip it as well.
Pinterest is a great way for your small business to display your work and showcase your expertise in your industry. Examples include Pins with images and videos of your work, infographics, data visualizations, and blog posts. Due to the fact you might not be a recognized brand yet, doing this is important. That’s because as your business grows and you become more well-known, you’ll be more likely to be recognized as an industry leader and a business with helpful and applicable content for audience members.
How are you and your family doing, I hope all is well. My name is Larry Ward Sr. I was searching through Pinterest for boards to follow. I came across your blogging post, I’m interested in being a blogger. I don’t have any experience how can I learn how to write good blogs. This is something I have been wanting to do for a very long time. Any advice you have to get me started on my journey would be appreciated. I love the details and sources that you provide. Thank you for all your help sincerely
Pinterest is a visual wonderland with images of everything from DIY dining room tables created from reclaimed barn wood to inspirational quotes superimposed on photographs of ocean sunsets. Described as a visual bookmarking and discovery platform, the site is a virtual pinboard of ideas located on the Internet and shared in user-created Pinterest boards.
As you begin to use Pinterest marketing as part of your business’ marketing strategy, you may find that you need help creating amazing graphics setting up your Pinterest account or even creating the right content. Consider using a platform like Fiverr to hire an expert designer or Pinterest marketer to help you maximize your Pinterest marketing efforts.
My latest Pinterest tip is to create a “Pins I’ve Clicked Through Board.” I fully believe that you are your best researcher for your audience. After all, if you are interested enough to write and research about it you should be your best audience. For many of us, Pinterest is a huge traffic driver for our blogs and websites. Honestly, when I want to know something I will generally search it on Pinterest before I go to Google.
Pinterest recommends to add multiple dots on the pin and it will perform better. Tag 3 products or more for a Shop The Look pin because then  3 pictures of the products will show at the bottom.  Items under $50 are the sweet spot for Shop The Look as not everyone can afford more expensive items. Or if you have an item that is very expensive, be sure to include comparable items that are less expensive.  
I wouldn’t worry too much about not getting a response. I sometimes don’t respond to my emails; I just let people in the group. Make sure to check your Pinterest notifications! I would also try lower tiered group boards with a lower reach to get in. These group owners are more than happy to let you in because they are trying to grow your followers.
First, complete your profile describing your business including relevant keywords that users will use to search. Next, you are going to want to upload a good logo as your profile picture. In addition, create minimum 10-12 boards and pin at least 9 pins on each board. As a result, this gives the board an active appearance and people will be more apt to explore your board.
Even if you are not active on Pinterest, people may already be sharing content from your website on Pinterest. To find out if this is the case, go to the following URL pinterest.com/source/your website address. This shows you pins that were pinned directly from your website, either by yourself (if you are pinning) or by other pinners. If the URL is not returning many results, this could be because your website was launched very recently or because it is difficult to pin directly from your website.

Users will never even see your image if you don’t have the right keywords and copy to tell them (and the Pinterest algorithm) what you have in store. Pin descriptions, board descriptions, profile descriptions, and board titles should all creatively include keywords for that very reason—but avoid writing copy that looks and feels like low-effort keyword stuffing.
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?
You’re also able to show your audience and followers how much their support and business means to you through giveaways, videos of your behind the scenes work, latest company news, product information, promotions, and discount codes. Creating and maintaining these business-to-customer routines early on humanizes your brand, sets the tone for what your company will be known for, and shows customers how you intend to grow with them in mind.
14. Not enabling “rich pins.” By enabling rich pins on your website, real-time pricing will accompany the images that are pinned from your website. Pinners will also be able to see if the product is in stock, where they can buy it, and if your item goes on sale. Pinterest even alerts the people who have repinned your product when the price drops! Make sure you’re enabling “rich pins.”
Pinterest is always testing new algorithms.  A few months ago there was a rumor about the first 5 pins that were better, but that’s no longer the case. Because they started noticing that people were not pinning their 5 best pins first and they shut it down because we were prioritizing bad pins. It all changed within two months which is why the emails you can sign up for are so important.
Anything that might interest someone who is interested in blue stilettos is likely fair game. Pinterest is fairly lenient here because of the way keyword targeting works, but if you get too out there, say, targeting, “DIY planters,” your Pin will be rejected. Pinterest suggests that 100 keywords is the sweet spot, but you can get results with fewer.
Pinterest is one of the biggest search engines on the internet, so treat it as such with regards to keyword research (and use). Although a full primer on Pinterest SEO is outside of the scope of this article (though let us know if you’re interested in a ffollow-uparticle on the topic in the comments!), the principals are largely the same as SEO for Google.
Hi Elna! Thanks for the great info. I plan on checking out Tailwind today! I have two pinterest accounts and they both have approximately 100,000 followers on each. I am also on several group boards. I generally avoid pinning images that link to my website on them, as I’m not sure if board owners would be bothered by this. I’d love to know your thoughts on this.
Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform. Ultimately, whether or not Pinterest is a good fit for your business will depend heavily on whether or not your target audience overlaps with their existing user base.
14. Not enabling “rich pins.” By enabling rich pins on your website, real-time pricing will accompany the images that are pinned from your website. Pinners will also be able to see if the product is in stock, where they can buy it, and if your item goes on sale. Pinterest even alerts the people who have repinned your product when the price drops! Make sure you’re enabling “rich pins.”

For example, instead of pinning a product photo of your brand’s lawn mower that includes a title describing the type of lawn mower that it is, a description detailing the lawn mower’s capabilities and including a link back to your lawn mower’s product page, it’s a more effective Pinterest marketing strategy to pin an image of your lawn mower actually mowing a lawn with a title that says something to the effect of “How to Get Perfectly Cut Golf Course Grass at Home” including a description that discusses what perfectly cut, golf course-like grass is and how this lawn mower can help you achieve it, and then link to your lawn mower’s product page.
Direct to a lead generation landing page. Pinterest users are only able to see a glimpse of what you’re offering in a pin, and they typically click to get more information without sharing their contact information. While the platform itself won’t disapprove of your pin, you should still avoid linking to a lead generation landing page. Instead, link to a web page that shares more information about your value proposition and gives the user the "choice" to convert.
Same applies to on-site content. Google is already displaying tons of content directly in the search, Facebook also has tons of features preventing people from ever leaving their app and Pinterest is already starting with rich pins for recipes. I believe they might try to offer publishers the “opportunity” to create rich content within the Pinterest app. But no visits to your blog means no money, so you will have to look for different traffic sources or different ways to make money.
Like we said at the beginning of this article, Pinterest is optimized for brands because Pinterest users love to discover new products and businesses on the platform, so Pinterest makes it easy for businesses to use it to promote their products and brand. Because of this, they have plenty of great resources that can help you optimize your Pinterest marketing strategy and get the most out of your Pinterest for business account.
One example of a successful campaign was the one that they ran last year. The furniture retailer realized that back-to-school was one of their key seasons because students are going to college and they have both limited budgets and space. Add that to the fact that about 50% of millennials use Pinterest, and there’s a massive opportunity for selling to college students.
Kristi is a staff writer at Fit Small Business, focusing on marketing for small businesses. Her past experience includes founding, growing and selling her own full-service digital marketing agency. Her expertise includes content marketing, public relations, social media marketing, email marketing as well as event marketing. She has worked with over 500 small businesses & start-ups in her career. When she isn't writing or giving out marketing advice, she can be found planning her next travel adventure or enjoy Florida's beaches.
×