Website traffic. When the goal is driving website traffic, Pinterest charges for clicks to a website (CPC). An important note on this campaign type is that advertisers are only charged when users click to acess your website directly from the promoted pin. There is no charge for clicks from a repinned pin. Those clicks are marked as downstream or promoted traffic and are highlighted in the campaign report.

Good points, Beth. I also think it’s important, as I pointed out in my blog post, that if a company is using Pinterest they actually lead it back to content, whether it’s a product or service on their website or content on their blog. It’s a perfect example for companies to implement a content marketing strategy and promote their brand through providing useful information (coupled with eye-catching images) and becoming a trusted resource. It’s so much less “in your face” and lessens the risk of potential customers getting annoyed with you spamming Pinterest with promos or pointless contests.
I have a site selling purebred and designer puppies. I’ve really been using Pinterest as a way to share great photos of puppies, but after reading this article, I will have a more focused and targeted approach. The puppies get lots of attention as it is, just trying to figure out how to convert that into puppy adoptions now. Thanks for the good read!
Really awesome information . I worry about the copyright part of it all,but am very careful about what I pin or repin. I love Pinterest and use it almost daily. I add some of my products,but wasn’t sure if I could promote my business. Now that I read your 10 commandments I am going to share my work,but carefully. I didn’t know you could add prices. So glad that I can do that.

However, while some of your promoted pins will show up for searches, you may also find that some of them will be put into specific category feeds. For example if you choose the search term, “coffee table” for your Promoted Pin, the pin may show up in the Home Decor category as well. So along with being shown in search results, Promoted Pins will also be showing up in category feeds on Pinterest.
If you don’t want to spend the next few months in trial and error, I highly recommend investing in a good Pinterest course. Not only will that polish any mistakes that you might be making with your Pinterest account, but it will help you form a bullet proof strategy! Start by taking the Pinterest Primer free course here and do your research online.
Starting a new board is one of the initial steps you take towards building your Pinterest marketing endeavor. And that’s exactly when you should also baseline your analytics.See to it that you determine the most critical metrics for your Pinterest campaign, and use the data to understand what content sources you should continue using and which you should avoid in the future.
I’ve been steering away from doing that lately, however (even though I recommended it in this post) because I do have some concerns about using someone else’s image in my posts. I do wonder about the legality of that, with regards to copyright. But you can make your own call about whether or not it’s the right decision for you. That embed option is available on any pin, though.
Collaborative boards can help you reach a new group of pinners and have your pins be seen by more people. You do need to be careful about which boards you join because all the pins will show on your Pinterest presence as well. You can only select the cover photo if you are the owner of the group board. One of my newest collaborative boards is my Pinterest Tips for Success board. All the pinners are fantastic about adding great content and sharing their Pinterest skills.
In Tailwind, on the side bar go down to “Board List” I think it’s called. From here you create a new list and just add all the group boards in a similar category. So, if you want to break up blog growth into social media, blog traffic, make money, freelance then you would put the appropriate group boards (and yours too) under those corresponding lists.
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?
How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.
Pinterest is the ultimate visual search engine and the world’s catalog of ideas, and it’s the only social media platform that enables users to plan for the future rather than share the present or reflect on the past. With a Pinterest for business account, brands can create and manage a Pinterest marketing strategy that boosts brand awareness and drives traffic and conversions to their website. In this article, we discuss in detail what Pinterest marketing offers brands in terms of marketing power and what a Pinterest for business account can do for a business and their bottom line.
Pinterest is all about the visuals. From infographics, to charts, to advice guides, your brand should increase your visual content in order to reach your audience. General Electric (GE) is a great example of a company that uses Pinterest to show off their products. GE has a board called “Badass Machines,” which illustrates different technologies that are produced by the company. Examples include wind machines, aviation engines, and locomotives. While any company can post pictures of their products, GE does things a little differently: They post visually stunning images that are either filtered through an editing program or taken at an interesting angle. The combination of the two amps up their Pinterest page, while promoting their brand in a cool new way. This is something any B2B organization can do, no matter the product or service.
Many business owners underrate Pinterest in its power to be used as an effective digital marketing tool. Considering Pinterest user base of 70 million along with the credit of being the fastest growing social media platform in the world, there is immense potential for businesses to tap Pinterest effectively to visually advertise their products, drive traffic to company website and boost sales.
Once you hit the Claim button, you are given instructions on how to verify and claim your website. These instructions include placing a tag or code on your website for verification. You can have someone on your team place a specific code on your website or, if you need someone else to handle this rather tech-savvy step, you can hire someone from Fiverr to do it for you.
So, please whatever you do, don’t just post product photos. Do you remember that study done by The University of Minnesota? Well, diversity of pin was the 8th most important factor when users were deciding whether to follow an account. So, throw in some other boards that give your followers added value in order to avoid coming off as overly salesy.
Hello! This blog post was amazing. It was super informative, unlike a lot of articles i read in search of advice on how to start making money on Pinterest, your page actually explains in detail. I run a mommy blog http://www.thelearningmama.com and I also have my Pinterest connected to it, but I’m having a hard time understanding the whole ‘making money with Pinterest’ concept. Im extremely new to the whole idea. Any tips and tricks for people who are just starting would be well appreciated. (:

The more boards you have, the more pins your can schedule. It also depends on the group board you belong to. If there are only 10 contributors, your pins may flood their feed. If that’s the case you just have to pop in to your boards and not put those types of boards in your schedule. I belong to over a 100 group boards, but not all of them are in my Tailwind schedule. Many of them only have 5 or 10 contributors, so I don’t pin to them or have stopped pinning to them until they get more contributors.
You’re also able to show your audience and followers how much their support and business means to you through giveaways, videos of your behind the scenes work, latest company news, product information, promotions, and discount codes. Creating and maintaining these business-to-customer routines early on humanizes your brand, sets the tone for what your company will be known for, and shows customers how you intend to grow with them in mind.
The Mojo Spa in Illinois has a very unique, distinctive brand. They create good-for-you cosmetics in an affordable price range, and the creator of the company calls herself the “Willy Wonka of beauty.” Their Pinterest does a remarkable job of capturing the whimsical and wonderfully quirky nature of their brand while promoting their products simultaneously. Just in case users aren’t familiar with their brand, they give you a summary of who they are in their profile bio:
Sarah, I am one of those small, non-visual businesses. I am a Licensed Professional Counselor in private practice. Half my practice is clinical and the other half is actually consulting with psychotherapists and allied health professionals to help them build strong practices. I am having success with Pinterest and am very excited about the possibilities. It’s too soon to be spouting off my stats (I’ve been on Pinterest less than 2 months) but anecdotal evidence is really great! In fact, I expect Pinterest to bring in a whole new band of prospects AND possibly rival my Twitter stats (which is my biggest referral source from social media).
Promoted Pins (aka Pinterest ads) are a great way to get your Pins seen by more people, creating new exposure for your brand. But Promoted Pins can provide exposure well beyond what you pay for. Internal Pinterest data shows that advertisers get an average of 20 percent more organic clicks in the month following the launch of a Pinterest ad campaign.
Pinterest is the ultimate visual search engine and the world’s catalog of ideas, and it’s the only social media platform that enables users to plan for the future rather than share the present or reflect on the past. With a Pinterest for business account, brands can create and manage a Pinterest marketing strategy that boosts brand awareness and drives traffic and conversions to their website. In this article, we discuss in detail what Pinterest marketing offers brands in terms of marketing power and what a Pinterest for business account can do for a business and their bottom line.

One of the things I hear over and over again from Pinterest users–individuals and businesses–is that we don’t want Pinterest turning into another sales pitch ghetto as users plug their MLM products or Etsy sites or corporate product lines. The primary reason that Pinterest is so successful is its organic and cooperative nature. There are, as you listed, many ways (at least 54 it would seem) to promote a business or brand without resorting to carnival shilling and Web 1.0 scorched earth tactics.

Optimize your website content for Pinterest sharing (Part Two): Consider watermarking your images, or adding text to them. If you’re using your own images on Pinterest, one of the best ways to help your image stand out is by adding a clear description to the image itself, or adding a watermark with your business name. Make sure it’s clear, but that it doesn’t block out the main subject of the photo.
Start by seeding your boards with amazing content. Check out some of the most popular boards for ideas and inspiration. Don’t just focus on your specific niche. Try to find aspects of your niche that apply to the general public. For example, if you are an internet marketing business, you may want to search out and pin marketing infographics or how-to images.

Again, with your advice above, it’s time to protect your own investment and create a winning solution for yourself as a photographer or graphic artist. Make watermarks that are visible and stand out on the Pinterest page.(screenshot example: http://flic.kr/p/bu6PG6) and put out goodies for the Pinsters in clearly labeled and keyword friendly folders and sections on your web site. Many many photogs use flash sites for their portfolios which you can not pin.
Just a heads up to Beth and everyone else at CopyBlogger. I pinned this post to my board “Craft Advice and Blogs” to save it to read again later and though it was repinned 30-ish times, 3 people were upset about it and someone claimed they reported me for pinning it. I don’t know what the hell they’re upset about??? Have I done something terribly wrong?
If you’re familiar with Adobe Photoshop, it’s another tool you can use to create Pinterest content. If you want to use Photoshop to create your Pinterest images but need a crash course in how to actually use Photoshop, we recommend checking out Skillshare’s photoshop classes, a few of the best ones you can see curated in our 40+ Best Skillshare Classes for Business article.
I really, really like Pinterest, but I just read an article about Pinterest’s scary terms of service! It’s making me think about removing all the content I have on there. And I’m wondering how you or I can ethically go on promoting them? I had to go look up the terms of service myself and was apalled that by posting your own original content you are giving Cold Brew Labs irrevocable rights to your artwork! Here’s an exact copy and paste “By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit …..”
Kristi is a staff writer at Fit Small Business, focusing on marketing for small businesses. Her past experience includes founding, growing and selling her own full-service digital marketing agency. Her expertise includes content marketing, public relations, social media marketing, email marketing as well as event marketing. She has worked with over 500 small businesses & start-ups in her career. When she isn't writing or giving out marketing advice, she can be found planning her next travel adventure or enjoy Florida's beaches.
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