Promoted pins are essentially advertisements that business accounts can pay for to guarantee reach to a certain audience. Any Pinterest business account can purchase a promoted pin, they look like standard pins on the interface and they work like typical PPC ads. One of the main advantages of promoted pins on Pinterest is that they actually get just as much, and sometimes even more, engagement than standard pins. Just because they’re an ad, it doesn’t detract users from engaging with the pin which is good news for brands. Learn more about Pinterest’s promoted pins here and the different audience targeting options here.
Kristi is a staff writer at Fit Small Business, focusing on marketing for small businesses. Her past experience includes founding, growing and selling her own full-service digital marketing agency. Her expertise includes content marketing, public relations, social media marketing, email marketing as well as event marketing. She has worked with over 500 small businesses & start-ups in her career. When she isn't writing or giving out marketing advice, she can be found planning her next travel adventure or enjoy Florida's beaches.
Use Pinterest to show the trends or patterns happening within your industry and what you’re doing to make strides based on these trends. Promoting industry trends in Pinterest gives your audience different perspectives into their current strategies and what you can do to help them. For example, IBM has a board called “Tech in Healthcare” that shows how different types of data helps them to make better decisions.
Monetization: Currently, Pinterest is not a very successful business. Unlike Facebook, they are not reaping billions each year. At one point they need to cash in and this will probably lead to less traffic to your website. Why is this important? I am not entirely sure you should lay all your eggs in the Pinterest basket anymore. Try to diversify (SEO or be an early discover for a new medium). It’s just a hunch, but traffic potential from Pinterest might just be about to see its peak.
Traditionally, you could only access Pinterest via its web app platform. Now it's available on your desktop thanks to Pokki. By creating folders to organize the content you find online into pinboards, you'll be able to tailor your interests and even organize them into more specific sub-categories to make them searchable to other users on Pinterest. You can add an image to your Pinterest pinboard by uploading images saved on your computer directly to the app.
Pinterest helps you tell a visual story about your brand. Through pictures and videos, you’re able to show — rather than tell — your audience what you’re about as a company, the things you value, what and who you support, and the types of products and services you sell. Pinterest provides you with a unique and engaging way to introduce your small business to platform users.
The next part of this step is to confirm your website. In the first step, you were asked to insert your website into your profile details. While that shows up publicly on your account (and might even send blog traffic your way from people that found you and loved what you pin), Pinterest needs to know that you actually own the account for them to give you sensitive details about it.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Like Pinterest discusses in their Tips for Creating Customer Growth on Pinterest article, “too often, online marketing tactics focus on customers who already know what they want to buy—instead of expanding their reach to also include people earlier in their shopping journey,” which is an extremely important perspective to keep in mind when creating content for your Pinterest marketing strategy. To grow your reach on Pinterest, you need to focus on the early steps in a user’s shopping journey and that starts by telling a story and creating a need for the user to make them want to purchase your product to fulfill that need.