So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business.

Like Pinterest discusses in their Tips for Creating Customer Growth on Pinterest article, “too often, online marketing tactics focus on customers who already know what they want to buy—instead of expanding their reach to also include people earlier in their shopping journey,” which is an extremely important perspective to keep in mind when creating content for your Pinterest marketing strategy. To grow your reach on Pinterest, you need to focus on the early steps in a user’s shopping journey and that starts by telling a story and creating a need for the user to make them want to purchase your product to fulfill that need.
Once you hit the Claim button, you are given instructions on how to verify and claim your website. These instructions include placing a tag or code on your website for verification. You can have someone on your team place a specific code on your website or, if you need someone else to handle this rather tech-savvy step, you can hire someone from Fiverr to do it for you.
15. Social Media Examiner: Social Media Examiner doesn’t exclusively publish Pinteret or visual marketing tips, but the ones that are published here are of the highest quality as they are written by people who have a vast knowledge of Pinterest. So make sure you read their posts on using Pinterest for business regularly. They also have some good articles on visual marketing.
As we discussed at the beginning of the article, content on Pinterest successfully gains engagement and shows up as a search result for months, so the content of your titles and descriptions need to be able to withstand that test of time. Titles and descriptions that are evergreen – as in, they don’t date themselves or refer to a very specific day or time of the year – have greater lasting potential. Some content on Pinterest will be season specific, such as content for recurring holidays, and that’s okay, but think about how you can even make descriptions for seasonal pins stay relevant for the same time of year next year.
Then I edit the picture in Adobe Photoshop. This IS important. Your original image might not be suited for Pinterest as it does not get your idea across. I often extend the sky (to have some good background) or enlargen certain landmarks or combine multiple images into one. Say you got a whale on the one picture and a boat on the other, but the pin is about whale watching, so do cheat a little.
Ideally, you don’t want to repin pins that deal directly with a topic that you have content about as you want to keep people reading your own content, not a competitor’s. However, you can repin things that might give additional or complementary information. For example, if you write about do-it-yourself home projects often, but you don’t have any content on how to restore old furniture, repinning some pins that are about that, might be helpful to your audience.
The boundary between commercial and personal is always fuzzy when you’re talking about entrepreneurs. Founders of travel companies are travel geeks. Founders of graphic design agencies are design geeks. Founders of clothing companies are fashion geeks. When you’re sharing something you’re genuinely geeky about that also has to do with how you make a living, the lines get blurry.
6 Ways to Promote Your Business With Pinterest Places: Do you use Pinterest to promote your business? Have you heard of Pinterest place pins? Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic elements of Pinterest. In this article you’ll learn six ways you can use Pinterest place pins to promote your business or products.

When I stopped following people and just focused on pinning my follower rate increased significantly. I get anywhere from 1 to 10 new followers a day when before I was lucky to get a few a week. After the death of BB I focused on manually pinning so I could better learn Pinterest. We are going on vacation soon and I think I might need to join TW for fear that the traffic I took so long to build will die. I also hope that it will give me the boost I need to finally hit 25k sessions and join Mediavine. Thanks for the tips! I’ll be implementing them as well 🙂


Hi Liz – I wrote you an email about this – I don’t think Copyblogger allows full republishing of articles, but you check with the Copyblogger team for details (see the contact info in my email). For a more detailed text on Pinterest marketing, you could also check out my upcoming book, “Pinfluence: The Complete Guide to Marketing Your Business with Pinterest” which will be available in just a few weeks (on July 3rd).
I’ve done some thinking this past week, and I really don’t have much of a Pinterest strategy 🙂  But I do think what has worked for me, and would be my best tip, is that almost all my pins are things I truly like and that fit in my niche of homemade and DIY projects.  People who choose to follow me on Pinterest know that they will find pins and more ideas on the same subjects that brought them to my blog.  And if they found me on Pinterest first and have then come over to my blog, they will again find lots of info on the same subject as the type of pins they found interesting. I think this gives some continuity to my brand and continues to give me an authentic voice on my subject.  
For example, Pinterest demonstrated by showing a chart of how moms pick clothes – moms will go on Pinterest to look for a denim jacket.  They will tunnel search for an authentic denim jacket, but then they will find something else during the search and widen their search again.  Slowly, going between what they searched for and new recommendations they discover, they will narrow down their search and eventually they’ll make a purchase – maybe not even ending with a denim jacket, but a pixie white suede jacket instead!
Think about creative ways to showcase your product and your brand visually. After studying the performance of 50,000 promoted Pins, Pinterest found that lifestyle images generally outperform product images. For instance, fashion and style Pins showing products in use in real life saw 30 percent more clickthroughs and 170 percent higher checkout rates than those showing the product alone.
While Pinterest is well-known for its food, health and travel posts, it’s also a platform that can take ordinary or even dry topics and make them engaging and interesting. For example, website developers and financial planners all successfully use Pinterest to teach “dry” topics like banking and coding. Divorce attorneys and project managers can offer their most helpful content to those who are searching for answers or the latest inspirations on that topic.
One example of a successful campaign was the one that they ran last year. The furniture retailer realized that back-to-school was one of their key seasons because students are going to college and they have both limited budgets and space. Add that to the fact that about 50% of millennials use Pinterest, and there’s a massive opportunity for selling to college students.
You may be right BUT . . . . I’ve peppered my Pinterest boards with links to resources (both mine and others) as well as entertaining pins related to my psychotherapy services and I’m getting a surprising amount of traffic from it. If the auto mechanic or lawyer chose to link back to resources, inspiration, great tips and tools, as well as entertainment . . . I suspect that he, too, would get traffic. For example, as an family law attorney might post information via images related to divorce, mediation, family therapy, custody, etc. And, an auto mechanic could post information via images related to auto maintenance, accident – prevention tips, insurance, car rental, AAA, etc.
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A pin code is similar to a QR code, but it’s around a picture and looks much prettier – and it works directly with Pinterest. We all have pin codes linked to our profile and each of our boards.  If you tell your followers to follow you on Pinterest and they scan your pin code with their phone by opening Pinterest and using the camera feature, it will show your Pinterest profile.  Or if you share a pin code for a specific board it will show them that specific board. You can have someone follow your profile or your board by scanning an image. 
Since many Pinterest users utilize Pinterest to save creative ideas, informative content and unique products to go back and purchase them later, Pinterest is an ideal tool for businesses selling services, products or promoting your content. In fact, 93 percent of users plan purchases with Pinterest, and 87 percent actually make a purchase because of something they saw on the platform.

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Our mission at Pinterest is to bring everyone the inspiration to create the life they love. We believe promoted content can play a big role in helping people create a life they love, which is why we want ads to be some of the best stuff you see on Pinterest. If you follow these guidelines, you’ll be all set for promoting great content on Pinterest.
One trick is to use various quotes from your most recent blog post or testimonials about your recent product and link to the website page many different times. You can also Pin the same Pin to different boards. For example, if you write a blog post about buying the best homeowners insurance, that can go on a board that only holds your blog posts, it can also go on a board that talks about financial planning and a board that talks about homeownership.
Monetization: Currently, Pinterest is not a very successful business. Unlike Facebook, they are not reaping billions each year. At one point they need to cash in and this will probably lead to less traffic to your website. Why is this important? I am not entirely sure you should lay all your eggs in the Pinterest basket anymore. Try to diversify (SEO or be an early discover for a new medium). It’s just a hunch, but traffic potential from Pinterest might just be about to see its peak.
Similar to other advertising channels, Pinterest has its own Tag, which is a piece of code that is applied to your website. With the Tag, you will be able to better measure the effectiveness of your campaigns, understand customer paths from engagements to conversions, define audiences for remarketing and track a number of events such as page visits, category views, searches, cart additions, checkouts, video views, signups and leads.
I’ve been steering away from doing that lately, however (even though I recommended it in this post) because I do have some concerns about using someone else’s image in my posts. I do wonder about the legality of that, with regards to copyright. But you can make your own call about whether or not it’s the right decision for you. That embed option is available on any pin, though.
The more boards you have, the more pins your can schedule. It also depends on the group board you belong to. If there are only 10 contributors, your pins may flood their feed. If that’s the case you just have to pop in to your boards and not put those types of boards in your schedule. I belong to over a 100 group boards, but not all of them are in my Tailwind schedule. Many of them only have 5 or 10 contributors, so I don’t pin to them or have stopped pinning to them until they get more contributors.
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
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