I am teaching a social media workshop next weekend at the University of Washington. I’m using my blog in lieu of textbooks because with social media changing so fast it’s impossible to find a book that’s up to date! Would you mind if I repost this on my blog with full disclosre that it originates here (and I would of course add links back to you)? I think the students would get a lot out of this piece! Thanks for your consideration!
You likely already have a number of Boards on your Business Pinterest Account. If not, you need to stop right now, and create Boards that resonate with both your business and your market. Pin it full of mixed content like products, household tips, lifestyle images and more, all revolving around your Board theme. Post related links back to your blog, too.
Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform. Ultimately, whether or not Pinterest is a good fit for your business will depend heavily on whether or not your target audience overlaps with their existing user base.
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Just a heads up to Beth and everyone else at CopyBlogger. I pinned this post to my board “Craft Advice and Blogs” to save it to read again later and though it was repinned 30-ish times, 3 people were upset about it and someone claimed they reported me for pinning it. I don’t know what the hell they’re upset about??? Have I done something terribly wrong?
Pinterest boards group together content with the same theme. For example, DAVIDsTEA — which has corporate partnerships — categorizes its boards based on seasonal teas, cooking with tea, tea-infused cocktails, and more. DAVIDsTEA’s boards are carefully pieced together to include the types of information their audience will enjoy. In addition to creating awesome boards, be sure to link all the content in your boards to your website or a landing page — within reason, of course — so you’re reiterating your messaging, as well as your organization.

SocialPilot Lite is free to schedule up to 30 pins and post 10 times per day. Their individual plan is $10 a month and comes with considerably more. You can schedule up to 1000 posts in your queue and post 50 times per day. The content discovery tools are limited while the analytics they provide are non-existent in this basic package. Tailwind and even Buffer have a wider variety of Pinterest automation tools available for this pricing level.