Pinterest allows you to target Promoted Pin Ad Groups to your own audiences. These warm audiences tend to convert to website visits, sales, and email signups at a higher rate than do strangers (cold audiences). In fact, some (including ME) have seen click-through rates 3X when using visitor targeting. They’re very easy to set up at Ads > Audiences.

One of the things I hear over and over again from Pinterest users–individuals and businesses–is that we don’t want Pinterest turning into another sales pitch ghetto as users plug their MLM products or Etsy sites or corporate product lines. The primary reason that Pinterest is so successful is its organic and cooperative nature. There are, as you listed, many ways (at least 54 it would seem) to promote a business or brand without resorting to carnival shilling and Web 1.0 scorched earth tactics.
Oh there’s one thing, you’ve got fill in your billing information and then it’s ready to roll. There’s also some really great analytics that come with Pinterest advertising to help you understand which search terms converted best in terms of clicks, how many repins a particular Promoted Pin received and so forth. I’ll be covering that in my next blog post.
Now, it’s not a good idea to create Pinterest Boards that are covered in nothing but pins from your own blog. One of the cardinal rules of social media is that you promote others more than yourself. With that said, it certainly behooves you to create Boards related to your content so that you can include your own posts as a small portion of each Board.
8. Not installing the “Pin It” button on your browser. While this won’t actually make you look dumb on Pinterest, it’s simply something you’ve got to do! The “pin it” button makes it super easy to curate content from any website. With a quick click, you can pin an image that contains a description and a website link. Simply highlight the text you want as the description before you click “Pin it.”
Once you hit the Claim button, you are given instructions on how to verify and claim your website. These instructions include placing a tag or code on your website for verification. You can have someone on your team place a specific code on your website or, if you need someone else to handle this rather tech-savvy step, you can hire someone from Fiverr to do it for you.
No one likes to follow or connect with you if you have an incomplete profile or empty board. Some marketers only create one or two pins and do not login regularly enough. As a result, this will affect the marketing plan of your brand. So, if you don’t have enough content to pin on board regularly, you can use a secret board and keep pinning to it. When you have enough pins you can share them one by one according to your requirements.
No matter what you’re advertising — and no matter what platform you’re advertising on — it’s essential to include a call-to-action to encourage your audience to take the next step. By simply adding “Sign up”, “Learn more”, or “Visit site” to your Pinterest ad, you can inspire users to take action. By doing so you can increase conversions by up to 80%!

Shop the Look Pins are exclusive to the fashion and home decor sections of Pinterest and they allow users to easily find and purchase items from the pin. Users can recognize Shop the Look Pins by the small white dots that call out the items in the pin that are for sale, and users can tap the white dot to be directed to the website where they can purchase the item.
Thanks so much for this helpful piece Beth. I am a moderator at a fun online community for visual artists and discovered Pinterest because many of our new members were listing it as the place they learned about The Art Colony. I was puzzled about how this could happen so I joined Pinterest. A couple of weeks later I am seeing how it is a fresh spot to get inspirations and learn about cool stuff, save links, and easily return to the things that caught your eye!
If you need a powerful Pinterest tool that truly digs deep and allows you to get the most out of your Pinterest account, Tailwind is probably a tool you’ll want to take a serious look at. Tailwind offers a free trial for your first 100 pins. This will help you get a feel for how things work. After your trial runs out, you can switch to the basic subscription of $9.99 a month.

Promoted Pins (aka Pinterest ads) are a great way to get your Pins seen by more people, creating new exposure for your brand. But Promoted Pins can provide exposure well beyond what you pay for. Internal Pinterest data shows that advertisers get an average of 20 percent more organic clicks in the month following the launch of a Pinterest ad campaign.


To make the most of your Pinterest ads, always create a Pinterest post-click landing page to direct all of your traffic to. This type of dedicated page is the best place for users to “land” after clicking your pin, and will significantly help convert prospects into leads because it’s free of distractions (e.g. header navigation, social icons, etc.).
Thanks so much for your wonderful comment! I’m humbled by your warm words. As for making money on Pinterest, I think you need to focus on list building via Pinterest first. From there you can start creating pins to landing pages and then upsell once they are on your email list. You can also create pins that direct to Amazon or to your digital product. I hope this helps!
How to Use Pinterest for Videos, SlideShare and Podcasts: Do you only share images on Pinterest? Would you like to share other content to grow your followers on Pinterest and other social networks? You can also share videos, SlideShare presentations and audio podcasts and extend your exposure, thanks to Pinterest. This article explains how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts.
One of the things I hear over and over again from Pinterest users–individuals and businesses–is that we don’t want Pinterest turning into another sales pitch ghetto as users plug their MLM products or Etsy sites or corporate product lines. The primary reason that Pinterest is so successful is its organic and cooperative nature. There are, as you listed, many ways (at least 54 it would seem) to promote a business or brand without resorting to carnival shilling and Web 1.0 scorched earth tactics.

The answer is two! I discuss more WHY in this post, but when we are resharing our top evergreen or seasonal content, you should be pinning directly from the landing page/blog post, OR, using Tailwind to reschedule the pin. All pins from Tailwind will also count as ‘fresh pins’. Pinterest is really favoring new and fresh content, but you don’t have to constantly churn out new content. The next tip can help with that!

If you’ve ever wanted a way to boost impulse buys, Buyable Pins are the answer. As users browse through Pinterest, creating boards and getting ideas, they’ll be able to see your product, the price, and purchase it all with a few quick taps or clicks on their mobile device. They don’t even have to re-enter their payment information each time they buy, making the process go quickly—before they get the chance to talk themselves out of it.
You’re always going to find the standard tips you read everywhere: use high-quality images; focus on a long vertical with bright colors; craft a killer headline. But the most surprising piece of advice I have received is to practice skillful social listening on Pinterest. Find the people who have pinned your content by going to Pinterest.com/Source/[YourURL]. Then, leave them a comment thanking them for pinning it. This is so easy, yet it is such a rare occurrence that this simple gesture roots you in the mind of those people who have already encountered and enjoyed your content. This is a powerful way to build a devoted following. 
Similar to other advertising channels, Pinterest has its own Tag, which is a piece of code that is applied to your website. With the Tag, you will be able to better measure the effectiveness of your campaigns, understand customer paths from engagements to conversions, define audiences for remarketing and track a number of events such as page visits, category views, searches, cart additions, checkouts, video views, signups and leads.
Engagement between your followers and your pins helps Pinterest determine which of your content resonates with users the most, and the more engagement your content receives by your followers the more Pinterest will show it on the site in places like search results, feeds, and recommendations. This is discussed in Pinterest’s Best Practices for Pinterest Success article, so if you’re interested to learn more then check it out.
By the way, I would like to subscribe to your email list and get the Pin Promoter Planner but I have no idea on how to do it. I can’t seem to find the link. Hopefully you will be able to add me to your list. I just decided that I would need to focus on one social media for a while and I have chosen Pinterest becuase I heard so many things about getting many viewers thru this platform.
You can also pre-populate the pin descriptions that users save to their own boards with the Pinterest Save Button. This makes it faster for users to save your images to their boards and means that all the correct, necessary and optimized information will be in the description which will make it more useful for other users who see the pin on Pinterest. If you don’t specify a description, Pinterest will pull a description from your webpage, which may not be as well optimized for Pinterest. To learn more about pre-filling your descriptions, check out this help page from Pinterest.
Thanks for all the tips here. I’ve been growing on pinterest, too, but still need to accelerate things. I’ve been finding it challenging to get into more of the top decor boards (I do flooring) as many are closed to new pinners). I’ve also been collaborating with a friend of mine who has a larger following and more group boards, and we are helping each other.
May I ask why you use 2 different scheduling companies to schedule pins ? I’m using boardbooster to schedule my content to group boards and my own boards and also pinning others’ pins on my own boards. 70 % are others pins and 30% my own. Im pinning about 60 to 70 pins/day and the follower growth has been miserable. I’m also on group boards (currently about 10+ group boards.working on joining more). I’m trying to understand if it helps to use tailwind too vs just board booster
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