Many of Mojo Spa’s boards are distinctly feminine, matching their site. Their unique interest boards (like their Alice in Wonderland board) are captivating and unlike what you’ll see from most other businesses. These boards aren’t about selling products; they’re about establishing their brand. Since they know this content will be interesting to their target audience, this was a genius move. This also sets them apart, and it is almost certainly part of the reason they have over 833,000 followers.
Chrome Extension - Using the OneUp Chrome extension, you can easily schedule many images at once from any website, such as sunsets for example. You can choose which images from the website you want to post to social media, bulk update or individually update the descriptions and links for each post, then schedule them to be posted with a set interval (such as every 60 minutes), or choose custom dates and times for all of them.
For example, instead of pinning a product photo of your brand’s lawn mower that includes a title describing the type of lawn mower that it is, a description detailing the lawn mower’s capabilities and including a link back to your lawn mower’s product page, it’s a more effective Pinterest marketing strategy to pin an image of your lawn mower actually mowing a lawn with a title that says something to the effect of “How to Get Perfectly Cut Golf Course Grass at Home” including a description that discusses what perfectly cut, golf course-like grass is and how this lawn mower can help you achieve it, and then link to your lawn mower’s product page.

Many people have the misconception that Pinterest is this happy ‘soft’ social media site for DIY moms and brides, where everything is always all perfect and dandy. While this assumption isn’t necessarily wrong, Pinterest often flies under the radar as a practical marketing tool, to the detriment of those who fail to invest time in a Pinterest marketing strategy.
Engagement between your followers and your pins helps Pinterest determine which of your content resonates with users the most, and the more engagement your content receives by your followers the more Pinterest will show it on the site in places like search results, feeds, and recommendations. This is discussed in Pinterest’s Best Practices for Pinterest Success article, so if you’re interested to learn more then check it out.
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
Pinterest is always testing new algorithms.  A few months ago there was a rumor about the first 5 pins that were better, but that’s no longer the case. Because they started noticing that people were not pinning their 5 best pins first and they shut it down because we were prioritizing bad pins. It all changed within two months which is why the emails you can sign up for are so important.
The connection between Pinterest and blogging is crystal clear and can be significantly beneficial to most bloggers. SEO, or search engine optimization, helps blogger content to be seen by the millions of potential readers conducting searches on sites such as Google and Bing each day. Imagine that Pinterest is one more place for potential readers to both find and share your content, but rather than searching on Google or Bing, they’re searching on Pinterest itself.
Oftentimes, our own audiences are pretty small, which means we can’t get the reach and clicks we need. So, starting a new ad group using an actalike is a great way to find people with similar interests and behaviors and increase your impressions 30X while keeping CTR high. Start with a 1% similarity and branch out from there if you need still more.

Great experts here Sue! I loved reading through all of this. Especially was interested in what Ilene Smith said about the "Picked for You". I had not noticed that one factor about them...that they are all new. But it happened to me the other night. 4 pins from the same board went crazy all at once (crazy like I don't see on food content that is not my niche). I know it was Pinterest showing these "appetizers" to other users in Picked for you. And within a few hour it was over! So TRUE! Consistent pinning all day long is important!

Great Post, I’m a 17 year old who has recently started blogging and I’m trying to get traffic through pinterest but I’ve been finding it really hard to get on group boards. People don’t reply to my messages, comments or email. I was just wondering what method do you use to get on group boards. Your advice would be really appreciated. Keep up the great work 🙂
Pin too little and people will lose interest in you; pin too much and you risk being unfollowed. Pinterest suggests 10-12 Pins per day, in order to appear more often in your follower’s feed and search results. Of course, this also depends upon the time of day you are pinning. Peak time is between 8-11pm on weekends. These are great numbers and times to start with and to later tweak according to the analytical insights on the Pinterest marketing tools you’ve used (discussed later).
The creators of this software intended to help you maximize your Pinterest strategy. The Tailwind app works well for bloggers, business owners, social media managers, and beginners alike. It also supports Instagram besides Pinterest. The full list of included tools is too long to fully expand upon. However, here’s a sneak peek of what you can expect to get out of Tailwind.
Rand Fiskin from MOZ is predicting that Pinterest advertising will be a juggernaut in the upcoming 2015 year for social media advertising. He’s predicting that advertising spending on the social media site will reach $50 million dollars.  And I predict that the amount of advertising dollars on Pinterest will continue to grow as well. So how do you take advantage of this juggernaut opportunity?

Before choosing keywords, do your research. Check keywords using Google’s AdWords Keyword Planner, KeywordSpy or whatever tool you’re comfortable using. Also, do some research on Pinterest. Enter the keywords you’re considering using and see what comes up. People use Pinterest search differently than they use Google and other search engines, so it’s helpful to see the phrases the Pinterest community uses.
The content saved by users is distributed to a wider audience by the Pinterest algorithm in people’s home feed and search results. As a business, your aim is to make your content inspirational and discoverable, so that it gets seen, saved (i.e. shared) and clicked as often as possible. Helpful content, keywords, and high-quality images are essential ingredients for success on Pinterest.
Pin too little and people will lose interest in you; pin too much and you risk being unfollowed. Pinterest suggests 10-12 Pins per day, in order to appear more often in your follower’s feed and search results. Of course, this also depends upon the time of day you are pinning. Peak time is between 8-11pm on weekends. These are great numbers and times to start with and to later tweak according to the analytical insights on the Pinterest marketing tools you’ve used (discussed later).
One trick is to use various quotes from your most recent blog post or testimonials about your recent product and link to the website page many different times. You can also Pin the same Pin to different boards. For example, if you write a blog post about buying the best homeowners insurance, that can go on a board that only holds your blog posts, it can also go on a board that talks about financial planning and a board that talks about homeownership.
Great post Tiffany! You write in such a common sense, matter of fact way that resonates with me for sure! I love what you said about Pinterest being a site dedicated to problems and solutions. I’ve taken many free and paid courses teaching how to use the Pinterest search bar for blog ideas, but once again, I love how you simply the process and make it make sense! Bravo to you and congratulations on your success!
Content marketing partners help brands develop a strong organic presence on Pinterest. They support the entire Pinterest campaign process, from sourcing content and publishing Pins to managing interactions with Pinners. Content marketing partners have great insight into what kinds of creative work best on Pinterest, so brands that start working with a content marketing partner tend to see a big jump in Pin performance.
Just like other platforms, Pinterest wants you consistently using the platform! As a Pinterest marketer, avoid inconsistency and plopping a bunch of pins on the platform once a week or so. Get into a regular habit of pinning when your audience is using the platform. Using a Pinterest scheduler like Tailwind can help you choose the ‘smart’ times to pin as well as creating a queue so that you don’t have to manually pin, especially if you have difficulty staying consistent. (Psst—want to hear more about Tailwind? Check out my posts here).
Pinterest is constantly tweaking their algorithm and what worked marvelously in 2014 is passé in 2015. You might notice that your Pinterest home page now features pins that are “picked for you”. What I noticed about those pins is there’s nothing exceptional about them in terms of the dimensions or their descriptions but they typically have one thing in common and that is recency.  Those picked for your pins are typically only 2 or 3 hours old. That’s why I think a critical Pinterest tip for 2015 is that we absolutely must use a tool to schedule our pins! My favorite is Tailwind but I’m using checking out Viraltag and Ahalogy. My new motto for 2015 – Always Be Pinning!
The names you create for your boards should be based on the keywords, terms or phrases that people will use when they search for the topic of your board. If people can’t find your board, they’re not going to find your board’s content. So, choose a board name your audience will use looking for your content. Boards are searchable, so don’t miss an opportunity to get found.
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?
Hector – it’s possible that the difference actually has to do with the pictures themselves. When I pin a blog post that has awesome content but a so-so picture that’s not very evocative, it normally doesn’t do very well on Pinterest. But when the photo is a great one, it gets passed around like crazy! I know it’s tough to find business-related photos that aren’t cheesy stock images, but it’s worth doing some digging. I’d advise testing out some different photos out and tracking your results per photo. Best of luck!
 I’ve seen articles advising on the best times to Pin as well, but I generally take these with a pinch of salt as the content I pin spreads across International time zones. Also, you’ll find that a good pin will have a MUCH longer shelf-life than something on Twitter or Facebook. People are still pinning my old stuff months later – that simply doesn’t happen on most other social networks!
I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!
Firstly, only posting images of your product photos, although not an entirely poor Pinterest marketing strategy, is not ideal because it will only help you acquire a limited volume of users rather than grow your user base. To acquire volume and growth, you need to be pinning product-specific content (like product photos) as well as content that’s inclusive of your product but not solely trying to sell the product itself. This will help you create new customers rather than simply acquire existing ones.
People use Pinterest for different reasons than they use networks like Facebook and Instagram. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. That means they are excited to see posts from brands in their feeds. According to eMarketer, only Facebook outranks Pinterest in terms of influencing U.S. social media users’ purchasing decisions.
Getting the followers on my website was truly becoming hectic as I first started marketing on Pinterest. Came to know about Tailwind and gave it a try, but it got my account suspended and I was back to square one :/ Tried many other automation tools before finally settling for PinPInterest com The service by PinPinterest is simply amazing. It has been over 4 months now that I have been using this and getting an exponential rise in the number of visits and followership. I love its sophisticated artificial intelligence that it uses to automate the pins, comments, web content traffic, and with this, I have also saved a lot of time when it comes to screening the content and picking the right one for the pins as it does it automatically. And now that it supports multiple Pinterest accounts in just one PinPinterest account, no other tool beats it in terms of features…
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