When it comes to Pinterest marketing for businesses, remember that marketing on Pinterest is a marathon, not a sprint. You have to approach it for its long-term benefits rather than trying to gain short-term results immediately. Especially since, as we discussed above, the life of pins on Pinterest are so much longer than the life of posts on other social media platforms, you need to be prepared to see pins through to the end of their lifecycle and not give up on them prematurely. Since Pinterest is a great place to start future customers off in your sales funnel, you also need to approach your Pinterest marketing strategy with customer relationship building at the forefront.
When it comes to Pinterest marketing for businesses, remember that marketing on Pinterest is a marathon, not a sprint. You have to approach it for its long-term benefits rather than trying to gain short-term results immediately. Especially since, as we discussed above, the life of pins on Pinterest are so much longer than the life of posts on other social media platforms, you need to be prepared to see pins through to the end of their lifecycle and not give up on them prematurely. Since Pinterest is a great place to start future customers off in your sales funnel, you also need to approach your Pinterest marketing strategy with customer relationship building at the forefront.
@Patricia – Watermarks are definitely key but I know many artists who do not like them. If placed on an edge/corner of an image, they do not help against theft – anyone can crop the edge off. If placed over the center, your prospective customer can’t *see* the image clearly so I only know of one artist out of hundreds who has opted for that. I can’t see any watermarks on the link you provided- I see a page of thumbnails and when enlarged don’t see any watermarks. The second method helps protect against blatant theft, so maybe the answer is the more subtle first method. I am not sure how offering a folder of “Pinterest friendly” images would work. Anyone surfing the web can find any image you’ve posted on a blog or website and pin it and not even know a “friendly for Pins” folder exists…
Pinterest recommends that you Pin something at least once per day, during peak times—which they’ve found to be evenings and weekends for U.S.-based brands. Pinterest also highlights that consistency is key—if you’re going to post a large number of posts over the course of a week, divide them up and post several per day rather than posting them all at once. 

I know, there are countless Pinterest courses out there. Some cost up to 300 USD. Are they better? I don’t know. I just know that I put everything I know about Pinterest into this guide and didn’t hold anything back. This guide is my way of saying thanks to all those countless guides that helped me starting out as a travel blogger more than 3 years ago.
Shopify users – this is really simple to do. Select the Add HTML tag option, copy the full meta tag, head over to your Shopify admin > online store > themes, on the appropriate theme click actions > edit code, click on the layout section, click theme.liquid and then paste the full meta tag onto a blank line directly under the opening tag. And then save. (More detailed instructions here).

This plan comes with the opportunity to schedule up to 100 pins in your queue. You’ll also get a handy social media calendar, detailed analytics, and use on up to eight accounts. You’ll also get access to their image editing tool, “Pablo.” This software will assist you in creating Pins for your brand using templates or designing them from scratch in your browser.
Social media management tools help you schedule posts and organize your content on any social network, including Pinterest, prior to actually posting it. This way, you can ensure everything is shared and pushed out as planned. Social media management tools often have analytics capabilities as well, which you can use in tandem with Pinterest Analytics.

One trick is to use various quotes from your most recent blog post or testimonials about your recent product and link to the website page many different times. You can also Pin the same Pin to different boards. For example, if you write a blog post about buying the best homeowners insurance, that can go on a board that only holds your blog posts, it can also go on a board that talks about financial planning and a board that talks about homeownership. 

Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?
Beth, fab tips! Instantly it struck me that photographers like myself, need to rethink how we present our online content so we can have our work shown without feeling marketers are using it to pretty their brand image and we receive little $ benefit down the line. Photographers spend not only their time — but thousands of dollars a year on equipment, software, make-up crew, props and workshops to generate a single image. A $6k lens an artist buys or rents is done to define eyes and make skin come alive. So instead of whining…
The Pinterest search bar is great tool to find keywords. To better understand how it works, type a few keywords in the Pinterest search bar. Take note of the suggested keywords (see example below). Do a similar search for categories and keep drilling down the list of categories you are presented with. This will give you a good idea of the most frequently used keywords.
Do you use the interval function to drip out your pins over time to your group boards at all? I was doing this to get my pins to drip out over 1 month, but then I read something on Lady Boss League about dripping them out over a week. So I’m giving that a go. So long as I publish a new post once a week, I’ll have fresh content going out to my group boards consistently.

How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.
Sue Anne, thanks for sharing this with us and thanks for letting me be a part of the post as well. I haven't heard of several of these bloggers so I can't wait to check out their blogs. I love using Pinterest and do see it as a way to get traffic to websites and blogs. It does take time and does not happen overnight though. I've seen too many people give up too fast using Pinterest saying it didn't work. All good things take time, right? I hope you have a great rest of the week!
Ad group. This is where you decide on your budget, where to display your ads, your target audience, and how long the ads will run. Also, depending on the objective, you can have more than one ad group in each campaign. For example, if you’re a clothing retailer, your campaign can focus on driving traffic to your website while each ad group is dedicated to specific products — one group for women’s dresses and another for men’s suits.
I don’t even know how many studies I’ve read on which color performed better than the other and how showing faces was a no-no. Pinterest has confirmed that these are false positives. A beauty pin without a face might be quite ridiculous and even though cold tones are said to perform not as good, a pin about a trip to Antartica would probably look weird with warm colors. If you are not sure about your design, produce alternatives and show them to a control group or just dish them out and focus on the pin that performs best.
When users click within this feed they’ll find more shoppable Pins related to their original search. Make sure your ads show up here by using high-quality images that appeal to your audience — first, understand what product features they’re searching for and use images that showcase these details — and incorporate keywords your audience searches for.
I used to put in hours of hard work each day to market my sites and products on Pinterest, Twitter, Facebook, etc.. Now I just put my social media accounts on autopilot and I am getting even more followers on Pinterest since I started to use this software. If you are looking for an easy and hands-free way to drive massive traffic to your websites and offers through social media sites, you have found the great solution. I highly recommend it to all internet marketers.
Your growth story is very inspiring. You already had over 600 followers though! That’s a lot compared to my measly 30. Do you think your strategies help from the very beginning? I’m probably still too new to contribute to group pages, though I feel I have valuable content. If you have advice for beginners that is different from what you’ve already mentioned, I’d really appreciate hearing it!
In short, Pinterest is the perfect place to start your sales funnel from. With Pinterest pins, you can build awareness around your brand and products, develop consumer interest, and increase traffic, but then you can also use Pinterest to boost in-store and online sales and influence users to take actions like sign-up to, purchase and install products.
Pinterest operates differently than other popular social media platforms. Many people don’t use the network for broadcasting content to their followers — they use it to save valuable ideas, products, and content for a later time. Since many consumers save products to go back and purchase them later, Pinterest is the perfect tool for businesses selling products or content. In fact, 93% of users plan purchases with Pinterest, and 87% actually make a purchase because of something they saw on the platform.
My fiance is a avid user of Pinterest and is on it all the time via her iPhone. Although we have researched various ways to use Pinterest as a marketing strategy, keep in mind that the demographic mainly caters to a female audience ages 25-55. We believe that Pinterest can be a very effective marketing hub, for specific types of business like wedding planners and floral businesses, not so much a law firm or auto mechanic shop for the time being.

Writing targeted, specific and compelling descriptions of your boards will make them easier to find for your audience as well. A Pinterest board description can be up to 500 characters, but most descriptions should be a sentence or two with 25 words being the ideal length. You want your board descriptions to use two to four targeted keywords and be as industry-, niche- and content-specific as possible.
With Pinterest, you can easily review what your competitors — and the companies in your industry that are more established than yours — are doing. This will allow you to discover which tactics they’re using on the platform and see what’s working for their audience members. You can also look at the content your audience Pins as well as who they’re following and interacting with.
Your growth story is very inspiring. You already had over 600 followers though! That’s a lot compared to my measly 30. Do you think your strategies help from the very beginning? I’m probably still too new to contribute to group pages, though I feel I have valuable content. If you have advice for beginners that is different from what you’ve already mentioned, I’d really appreciate hearing it!
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