Just a heads up to Beth and everyone else at CopyBlogger. I pinned this post to my board “Craft Advice and Blogs” to save it to read again later and though it was repinned 30-ish times, 3 people were upset about it and someone claimed they reported me for pinning it. I don’t know what the hell they’re upset about??? Have I done something terribly wrong?
Traditionally, you could only access Pinterest via its web app platform. Now it's available on your desktop thanks to Pokki. By creating folders to organize the content you find online into pinboards, you'll be able to tailor your interests and even organize them into more specific sub-categories to make them searchable to other users on Pinterest. You can add an image to your Pinterest pinboard by uploading images saved on your computer directly to the app.
Similar to other advertising channels, Pinterest has its own Tag, which is a piece of code that is applied to your website. With the Tag, you will be able to better measure the effectiveness of your campaigns, understand customer paths from engagements to conversions, define audiences for remarketing and track a number of events such as page visits, category views, searches, cart additions, checkouts, video views, signups and leads.
Those comments don’t really address what I was bringing up. “You” (everyone) is assigning a value to all these “gorgeous images” that 99% of the time, are not being offered up for free use or license by/to Pinterest and users. Yes, “you”‘re using these valuable works to drive traffic and build a network – all commercial uses without permission from the artist.
Thank you for this information. I found this while at work so I will begin to implement these things once I get home. Also, I am just getting started blogging on my Senior website/blog to bring in more traffic…do you have any suggestions to gaining my target clients to read my blog? My website is http://www.missaraebia.com and I welcome any suggestions. I am also a mom blogger. I have 6 children, (1) just got married last week. Thank you so much and I am super excited to have bumped into your blog!
I don’t even know how many studies I’ve read on which color performed better than the other and how showing faces was a no-no. Pinterest has confirmed that these are false positives. A beauty pin without a face might be quite ridiculous and even though cold tones are said to perform not as good, a pin about a trip to Antartica would probably look weird with warm colors. If you are not sure about your design, produce alternatives and show them to a control group or just dish them out and focus on the pin that performs best.
Many business owners underrate Pinterest in its power to be used as an effective digital marketing tool. Considering Pinterest user base of 70 million along with the credit of being the fastest growing social media platform in the world, there is immense potential for businesses to tap Pinterest effectively to visually advertise their products, drive traffic to company website and boost sales.
Thanks so much for your wonderful comment! I’m humbled by your warm words. As for making money on Pinterest, I think you need to focus on list building via Pinterest first. From there you can start creating pins to landing pages and then upsell once they are on your email list. You can also create pins that direct to Amazon or to your digital product. I hope this helps!
If you have top evergreen content or seasonal content, I highly recommend creating new pin images for those same landing posts. I have been doing this with success for the last few months and getting new visits and traffic from older blog posts that had already performed well on the platform. You can update the post with the fresh pins, as well as add them using the “+” bar on the Pinterest platform.
Optimize your website content for Pinterest sharing (Part Two): Consider watermarking your images, or adding text to them. If you’re using your own images on Pinterest, one of the best ways to help your image stand out is by adding a clear description to the image itself, or adding a watermark with your business name. Make sure it’s clear, but that it doesn’t block out the main subject of the photo.
Followers on Pinterest matter because it allows Pinterest to monitor your content. If your followers see your content and they like it, Pinterest will know which of your pins to show more. But if your followers don’t engage with your content, for example spam accounts, then Pinterest thinks the content isn’t that good and they will not push it. So it doesn’t matter if you have 1 follower or 100,000 followers, you want them to be liking your stuff.
Ideally, you don’t want to repin pins that deal directly with a topic that you have content about as you want to keep people reading your own content, not a competitor’s. However, you can repin things that might give additional or complementary information. For example, if you write about do-it-yourself home projects often, but you don’t have any content on how to restore old furniture, repinning some pins that are about that, might be helpful to your audience.
Promoted Pins (aka Pinterest ads) are a great way to get your Pins seen by more people, creating new exposure for your brand. But Promoted Pins can provide exposure well beyond what you pay for. Internal Pinterest data shows that advertisers get an average of 20 percent more organic clicks in the month following the launch of a Pinterest ad campaign.
With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40 percent of new users are men.
For example, instead of pinning a product photo of your brand’s lawn mower that includes a title describing the type of lawn mower that it is, a description detailing the lawn mower’s capabilities and including a link back to your lawn mower’s product page, it’s a more effective Pinterest marketing strategy to pin an image of your lawn mower actually mowing a lawn with a title that says something to the effect of “How to Get Perfectly Cut Golf Course Grass at Home” including a description that discusses what perfectly cut, golf course-like grass is and how this lawn mower can help you achieve it, and then link to your lawn mower’s product page.
In short, Pinterest is the perfect place to start your sales funnel from. With Pinterest pins, you can build awareness around your brand and products, develop consumer interest, and increase traffic, but then you can also use Pinterest to boost in-store and online sales and influence users to take actions like sign-up to, purchase and install products.
Our mission at Pinterest is to bring everyone the inspiration to create the life they love. We believe promoted content can play a big role in helping people create a life they love, which is why we want ads to be some of the best stuff you see on Pinterest. If you follow these guidelines, you’ll be all set for promoting great content on Pinterest.
Thank you for this wonderful posting, very informative. I love Pinterest. It allows you to see so much more than you would ever have time to discover on your own. I am a primitive artist and have an Etsy shop, blog and belong to 2 different selling groups. I recently created a group board and have invited other artisans to post their goodes to the board, in a very short period of time our followers have doubled, we see our items being repinned and it is becoming a viable source of traffic to our sites. I also have a wonderful recipe (Yums I Want to Make) and I’ve invited my daughter and SIL to contribute…omg I gain weight everytime I look at the board. I’ve traveled to many sites from these pins and discovered some wonderful people.
Agreed that it is fuzzy. But if their terms say “no commercial use” and some suggestions state to have a board devoted to your coupons, your URLs, your classes, etc., how is that not violating their terms? I did write directly to Pinterest with my questions asking for clarification and have not rec’d a response yet. If they are ok with this fuzzy use, I’ll be jumping on board… but for now I am leery. Especially because as an artist myself and as a website designer working with artists who are especially sensitive about copyright issues, one would never take another artist’s image and post it on their business website or blog, or publish it on their printed brochure, w/out the artist’s permission. if a business sets up a Pinterest series of boards and utilizes other’s pics to generate interest in their business… that opens up a huge can of worms. Example – a landscape design firm starts a business board and pins other people’s images of gardens, stone walkways, etc., and suddenly business picks up because interested customers just found their Pinned boards interesting. They didn’t pay for those images or obtain permission to use them – free stock photography! It is VERY fuzzy!
You need to make sure your ads follow our standard ad guidelines and any country-specific guidelines. You need to follow all applicable local laws, regulations and industry codes for any area your ads will be shown in. You must also follow our community guidelines, terms and the above advertising guidelines. These advertising guidelines apply to all parts of your promoted content, including the image, description and destination—and they apply to features like audience targeting.
Include calls to action in the description. Pinterest doesn’t allow you to use direct calls to action (CTAs) in the promoted pin description, but that doesn’t mean your campaign should lack one. The targeted user needs to know what he is expected to do after seeing the pin. However, it is important to remain contextual and not sound too "salesy." Subtle CTAs such as "Sign up today for a free trial," or "Download this free guide," are things that users will still engage with.
Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined. However, you won’t be able to generate traffic unless and until Pinterest users…
It is more effective to Pin multiple times a day than to Pin all at once. This is because the more consistently you Pin, the more Pinterest’s Smart Feed will show your pins. Your goal is to Pin five times per day. You can work up to this number by starting with two pins a day of your content and two repins. However, to be most effective you want to work up to pinning and repinning 10 times a day.
By adding more dynamic context to your Pinterest ad, rich pins automatically increase traffic to your website or post-click landing page. Not only that, they also sync with your site to provide Pinterest users with the most accurate information. For example, if you’re promoting a product and that product goes on sale on your website, the new price is reflected in the pin as well.
As we discussed at the beginning of the article, content on Pinterest successfully gains engagement and shows up as a search result for months, so the content of your titles and descriptions need to be able to withstand that test of time. Titles and descriptions that are evergreen – as in, they don’t date themselves or refer to a very specific day or time of the year – have greater lasting potential. Some content on Pinterest will be season specific, such as content for recurring holidays, and that’s okay, but think about how you can even make descriptions for seasonal pins stay relevant for the same time of year next year.
Pinterest does not offer the option to automatically sort boards alphabetically. There are unofficial browser extensions that may be able to alphabetise boards; however, these extensions are not endorsed by Pinterest and should be used with caution. Alternatively, you can manually organise your boards alphabetically by dragging and dropping them into the desired order.
Technically, we are building out an internet scale personalized recommendation engine in 22+ languages, which requires a deep understanding of the users and content on our platform. As an engineer on the Pin Knowledge team, you’ll work on content classification, user modeling, personalization and ranking. Engineers of this team often make measurably positive impact on hundreds of millions of users with improved machine learning modeling and featurization breakthroughs.
Sarah, I am one of those small, non-visual businesses. I am a Licensed Professional Counselor in private practice. Half my practice is clinical and the other half is actually consulting with psychotherapists and allied health professionals to help them build strong practices. I am having success with Pinterest and am very excited about the possibilities. It’s too soon to be spouting off my stats (I’ve been on Pinterest less than 2 months) but anecdotal evidence is really great! In fact, I expect Pinterest to bring in a whole new band of prospects AND possibly rival my Twitter stats (which is my biggest referral source from social media).
When I stopped following people and just focused on pinning my follower rate increased significantly. I get anywhere from 1 to 10 new followers a day when before I was lucky to get a few a week. After the death of BB I focused on manually pinning so I could better learn Pinterest. We are going on vacation soon and I think I might need to join TW for fear that the traffic I took so long to build will die. I also hope that it will give me the boost I need to finally hit 25k sessions and join Mediavine. Thanks for the tips! I’ll be implementing them as well 🙂
While Pinterest is well-known for its food, health and travel posts, it’s also a platform that can take ordinary or even dry topics and make them engaging and interesting. For example, website developers and financial planners all successfully use Pinterest to teach “dry” topics like banking and coding. Divorce attorneys and project managers can offer their most helpful content to those who are searching for answers or the latest inspirations on that topic.
When we first created Pinterest back in 2010, the idea was to give people a place to collect ideas they found around the internet. But it quickly became so much more than that. What started as a site used by a dozen of our friends grew into a worldwide community of more than 250 million people. A handful of Pins grew into four billion boards, each representing someone’s plans for the future—from epic dream trips to what’s for dinner.
How to Optimize Your Pins for the Pinterest Smart Feed: Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. This article explains the Pinterest smart feed and how to use Pinterest’s changes to your advantage.
Just like other platforms, Pinterest wants you consistently using the platform! As a Pinterest marketer, avoid inconsistency and plopping a bunch of pins on the platform once a week or so. Get into a regular habit of pinning when your audience is using the platform. Using a Pinterest scheduler like Tailwind can help you choose the ‘smart’ times to pin as well as creating a queue so that you don’t have to manually pin, especially if you have difficulty staying consistent. (Psst—want to hear more about Tailwind? Check out my posts here).
A great post! This is Misato from https://fitwirr.com/. When I initially started, I grew my followers the very similar ways as yours – group boards, long images, Tailwind, etc.. One thing I really appreciated Tailwind was they give you stats on each boards’ ROI. The boards with most followers, activities, etc.. were all there, and it helped me narrow my focus and really understand what people are interested in and wanted to see more of.
SocialPilot Lite is free to schedule up to 30 pins and post 10 times per day. Their individual plan is $10 a month and comes with considerably more. You can schedule up to 1000 posts in your queue and post 50 times per day. The content discovery tools are limited while the analytics they provide are non-existent in this basic package. Tailwind and even Buffer have a wider variety of Pinterest automation tools available for this pricing level.