Remember the user experience and don’t pin the same pins back to back on the same board. New content can take a while to take off on Pinterest. When you create new content, pin it to all relevant boards at least one time per day (use a 24-hour interval between if you’re using Tailwind). Then in a couple of weeks, look in Tailwind and see how the pins performed.
57. If you’re going to add links in your pins that link back to your website, be sure to tag those links so you can easily identify traffic that Pinterest generates. Such tagging should be at the pin level. The more granular your URL tagging, the better you can measure and analyze the effectiveness of your marketing. (Of course, Pinterest links aren’t the only links you should be tagging and shortening.)
A note on ad groups. Your ad group is where you set your daily budget and all your targeting. It can be very tempting to break out your targeting into dozens of ad groups for easy analysis. If you have time for that, by all means, go ahead, but be aware that if your ad groups are below about $5/day, it’s going to take a long time to get a clear picture of what is working and what isn’t. After all, if you bid $.25, and your daily budget is $1, how long will it take before you know if those clicks are converting at a decent rate?
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?
Pinterest does not offer the option to automatically sort boards alphabetically. There are unofficial browser extensions that may be able to alphabetise boards; however, these extensions are not endorsed by Pinterest and should be used with caution. Alternatively, you can manually organise your boards alphabetically by dragging and dropping them into the desired order.
You may be right BUT . . . . I’ve peppered my Pinterest boards with links to resources (both mine and others) as well as entertaining pins related to my psychotherapy services and I’m getting a surprising amount of traffic from it. If the auto mechanic or lawyer chose to link back to resources, inspiration, great tips and tools, as well as entertainment . . . I suspect that he, too, would get traffic. For example, as an family law attorney might post information via images related to divorce, mediation, family therapy, custody, etc. And, an auto mechanic could post information via images related to auto maintenance, accident – prevention tips, insurance, car rental, AAA, etc.
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
Facebook, Twitter, Instagram – they’re the go-to social media platforms for dropshippers and ecommerce entrepreneurs looking to promote their brand. But, are you missing a trick by ignoring the often overlooked Pinterest? Definitely – and we’re here to equip you with everything about Pinterest- including why use Pinterest, Pinterest marketing tips, Pinterest marketing ideas and much more in order to create and execute a killer Pinterest Marketing and Pinterest Ads strategy.
Take some time to search around Pinterest to get an idea of what types of images draw your eye to them most quickly. Are there certain colors that grab your attention? Do you tend to click on images with superimposed headings? Take some time to play around with your blog post images and notice which articles are receiving the most interaction from the Pinterest community.

May I ask why you use 2 different scheduling companies to schedule pins ? I’m using boardbooster to schedule my content to group boards and my own boards and also pinning others’ pins on my own boards. 70 % are others pins and 30% my own. Im pinning about 60 to 70 pins/day and the follower growth has been miserable. I’m also on group boards (currently about 10+ group boards.working on joining more). I’m trying to understand if it helps to use tailwind too vs just board booster
With your Pinterest for business account, you can view analytics like what pins people are liking on your profile and what they save from your website, and you can learn more about what content users would like to see more of from your profile. You can also discover your audience metrics including their demographic information and what their other interests are.
Pinterest’s conversion tracking tags are a little more complicated to set up than Facebook’s, and for merchants without coding experience it can be intimidating. One of the biggest advantages of this app is that it simplifies the process of setting up Pinterest conversion tracking tags for your store. And without the tracking tags, you wouldn’t be able to retarget accurately, or track the results from your Promoted Pin campaigns.
Agreed that it is fuzzy. But if their terms say “no commercial use” and some suggestions state to have a board devoted to your coupons, your URLs, your classes, etc., how is that not violating their terms? I did write directly to Pinterest with my questions asking for clarification and have not rec’d a response yet. If they are ok with this fuzzy use, I’ll be jumping on board… but for now I am leery. Especially because as an artist myself and as a website designer working with artists who are especially sensitive about copyright issues, one would never take another artist’s image and post it on their business website or blog, or publish it on their printed brochure, w/out the artist’s permission. if a business sets up a Pinterest series of boards and utilizes other’s pics to generate interest in their business… that opens up a huge can of worms. Example – a landscape design firm starts a business board and pins other people’s images of gardens, stone walkways, etc., and suddenly business picks up because interested customers just found their Pinned boards interesting. They didn’t pay for those images or obtain permission to use them – free stock photography! It is VERY fuzzy! 

It works on a larger scale and prides itself on being able to manage many accounts at once, so if you have multiple Pinterest accounts, this is an ideal bot for you. Another feature they offer is free updates. A lot of these bots are continually working to improve themselves and add features to keep up with the latest on Pinterest, so naturally will be making sure that their software itself is also on par with this.
Incorporate color contrast. Color contrast is another good practice to incorporate, because it makes your images more visibly appealing and easy to read. Unsurprisingly, it helps users with low visibility be able to make out the images more clearly in many cases. Pinterest officially recommends a contrast ratio of 3.00:1, and released this image to show the importance:

Firstly, it is absolutely amazing investment especially when it comes to the artificial intelligence that it uses to pin the relevant items, find and show the right content which will be popular with my target audience. And to top it all, the great help it offers in scheduling the pins automatically and what I need to do is just feed my preferences once a week and it does the rest of the job. I love that I don’t have to create multiple PinPinterest accounts to manage multiple Pinterest accounts. I can manage them all at one place.
You’ll also see which boards your Pins are included in, which can give you a sense of how people think about your business and your products, and spark new ideas for how to position your Pinterest efforts. And you’ll get information about the demographics and interests of people who interact with your Pins, providing valuable insight to help you target your strategy to precisely the right audience.
Agreed that it is fuzzy. But if their terms say “no commercial use” and some suggestions state to have a board devoted to your coupons, your URLs, your classes, etc., how is that not violating their terms? I did write directly to Pinterest with my questions asking for clarification and have not rec’d a response yet. If they are ok with this fuzzy use, I’ll be jumping on board… but for now I am leery. Especially because as an artist myself and as a website designer working with artists who are especially sensitive about copyright issues, one would never take another artist’s image and post it on their business website or blog, or publish it on their printed brochure, w/out the artist’s permission. if a business sets up a Pinterest series of boards and utilizes other’s pics to generate interest in their business… that opens up a huge can of worms. Example – a landscape design firm starts a business board and pins other people’s images of gardens, stone walkways, etc., and suddenly business picks up because interested customers just found their Pinned boards interesting. They didn’t pay for those images or obtain permission to use them – free stock photography! It is VERY fuzzy!
Pin too little and people will lose interest in you; pin too much and you risk being unfollowed. Pinterest suggests 10-12 Pins per day, in order to appear more often in your follower’s feed and search results. Of course, this also depends upon the time of day you are pinning. Peak time is between 8-11pm on weekends. These are great numbers and times to start with and to later tweak according to the analytical insights on the Pinterest marketing tools you’ve used (discussed later).
To put it legally: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. Pinterest policy prohibits unlawful discrimination based on race, color, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), or any other consideration made unlawful by applicable federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pinterest is committed to compliance with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of Pinterest and prohibits unlawful discrimination by any employee of Pinterest.
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
To make the most of your Pinterest ads, always create a Pinterest post-click landing page to direct all of your traffic to. This type of dedicated page is the best place for users to “land” after clicking your pin, and will significantly help convert prospects into leads because it’s free of distractions (e.g. header navigation, social icons, etc.).

Now, it’s not a good idea to create Pinterest Boards that are covered in nothing but pins from your own blog. One of the cardinal rules of social media is that you promote others more than yourself. With that said, it certainly behooves you to create Boards related to your content so that you can include your own posts as a small portion of each Board.

×