Beth, fab tips! Instantly it struck me that photographers like myself, need to rethink how we present our online content so we can have our work shown without feeling marketers are using it to pretty their brand image and we receive little $ benefit down the line. Photographers spend not only their time — but thousands of dollars a year on equipment, software, make-up crew, props and workshops to generate a single image. A $6k lens an artist buys or rents is done to define eyes and make skin come alive. So instead of whining…
If your business is focused on producing amazing content, that you would like to get more visibility than what a Facebook post or a few tweets can provide, Pinterest is a wonderful platform to solve that. Because of Pinterest’s search engine, you can see a blog post or article resurface as a popular Pin that is bringing traffic to your website, long after you first pinned it. Many users have seen traffic from a blog post for several years after first posting it.
Now that you have your boards create, you want to create customized board covers. Taking the time to do this will help you to establish your professionalism and solidify your unique identity on Pinterest. Board covers allow you to put your branding on the front of every board, which gives your profile a polish that most business profiles don’t have.
Pinterest marketing is for those that want to increase their brand or company awareness, get more traffic to a company website or increase overall revenue. If any of these is a goal, you should consider using Pinterest as part of your marketing. There are surprising industries that are doing incredibly well on Pinterest like financial advisors, banks, attorneys and tax advisors.
When you publish your post, you pin that post to Pinterest. Usually people pin that first pin from their blog to their own board. Then you go to THAT board and pin THAT pin. You don’t make a new pin or go back to your blog and pin it again. You want to establish repins, or shares, on that ONE pin. So repin that ONE pin over and over again and others will repin that pin for you!
Opt for a content-based approach. I remember seeing a recipe for a breakfast parfait and saving it, only to realize later on that the recipe was from Fage, a Greek yogurt brand, and it featured a specific flavor of yogurt none of their competitors had. It was a smart move, because content like recipes and DIY tutorials perform great on Pinterest. If you can feature your products in a similar way, this is a good strategy to try, especially for brand awareness campaigns.
Follow these Pinterest marketing tactics to develop your blog. On your blog, place striking images with your blog posts, add easy engagement mechanics like the Pinterest Pin It and Follow Me buttons. On Pinterest, reach out to like-minded pinners and be sure to add calls to action on the blog posts you pin on Pinterest. These are a great start for increasing your website traffic and visibility.
Followers on Pinterest matter because it allows Pinterest to monitor your content. If your followers see your content and they like it, Pinterest will know which of your pins to show more. But if your followers don’t engage with your content, for example spam accounts, then Pinterest thinks the content isn’t that good and they will not push it. So it doesn’t matter if you have 1 follower or 100,000 followers, you want them to be liking your stuff.
Join Pinterest group Boards. Group boards are shared boards where many different users are invited to contribute. They are differentiated from personal boards by the use of a special group icon. Pinners who follow the group Board show up as followers of the owner only, but all Pins to the group Board, from all contributors, can show up in the home feed of every Pinner who follows it. Think of the implications of joining a group Board with a contributor who has over 100,000 followers! Use a tool like PinGroupie to determine which group Boards you should seek membership to.
Thanks so much for this helpful piece Beth. I am a moderator at a fun online community for visual artists and discovered Pinterest because many of our new members were listing it as the place they learned about The Art Colony. I was puzzled about how this could happen so I joined Pinterest. A couple of weeks later I am seeing how it is a fresh spot to get inspirations and learn about cool stuff, save links, and easily return to the things that caught your eye!
Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having a great profile image and company description.Making Pinterest marketing work boils down to having a clear strategy that resonates with your business goals. Because ultimately, building a strong presence on Pinterest is only possible when you’re headed in the right direction.
Pinterest recommends that you Pin something at least once per day, during peak times—which they’ve found to be evenings and weekends for U.S.-based brands. Pinterest also highlights that consistency is key—if you’re going to post a large number of posts over the course of a week, divide them up and post several per day rather than posting them all at once.
Engagement between your followers and your pins helps Pinterest determine which of your content resonates with users the most, and the more engagement your content receives by your followers the more Pinterest will show it on the site in places like search results, feeds, and recommendations. This is discussed in Pinterest’s Best Practices for Pinterest Success article, so if you’re interested to learn more then check it out.
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?
To put it legally: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. Pinterest policy prohibits unlawful discrimination based on race, color, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), or any other consideration made unlawful by applicable federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pinterest is committed to compliance with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of Pinterest and prohibits unlawful discrimination by any employee of Pinterest.
A few words of warnings for hashtags addressed in the article: Hashtags are clickable on Pinterest, so they can take users away from your content, just because you use a hashtag doesn’t mean Pinterest will index it so use keywords instead for that purpose, and there’s evidence that suggests that they might reduce the value of your pin in search results if you use too many hashtags, so only use one or two per pin, if any.
Pin with your target market in mind. Not just the things that you personally write about, but also lateral content they’re also interested in. This applies not just to what you pin, but how you craft your pin descriptions, board descriptions, and profile. Think of your target market every time you sit down to pin, and you’ll have much greater results than if you only pin according to your own tastes.
Boards are used to organize and categorize Pins (don’t worry, we’ll get to these next). From Boards about the new bathroom and next vacation location to wedding planning and ultimate wish-lists (just say the word and we’ll link you to ours). Boards enable users to gather their Pins into a logical and beautiful fashion. Plus, Boards can be divided up into sections, to make them even more organized.
Specific, measurable, achievable, relevant and time-limited. What do you want to achieve and when do you want to achieve it by. Do you want to increase your followers to 100 by the end of the quarter; or do you want a Pinterest ad to generate at least five bathroom tile sales by the end of the month? Being specific gives you a goal to aim for, it focuses your Pinterest marketing tools, and it helps you to monitor (and learn from) your successes.
About Blog Everything you need to know about Marketing opportunities on Pinterest. Follow all things Pinterest on MarketingLand.com. From news about product and website or new pin features, to advertising options and analytics from the visual social media platform. Get started marketing your products or business on Pinterest with How To guides, tips and tactics from successful pinterest marketers.
No one likes to follow or connect with you if you have an incomplete profile or empty board. Some marketers only create one or two pins and do not login regularly enough. As a result, this will affect the marketing plan of your brand. So, if you don’t have enough content to pin on board regularly, you can use a secret board and keep pinning to it. When you have enough pins you can share them one by one according to your requirements.
Instead of focusing on followers, focus on your monthly viewers. These are the people you can reach with your efforts and this is actually the metric any marketer or influencer agency would be interested. Having 1,000 followers just says: that’s how many people clicked on “follow”. We all know that only a fraction of these will engage with your content.
One of the many benefits of having a business account is that you can create private boards that are not publicly visible to Pinterest users, and with these, you can compose Pins that you later deploy as part of a campaign. (If you are unable to locate a Pin that you want to promote, be sure to check if it’s in a secret board, as Pins can only be promoted from public or protected boards.)
The answer is two! I discuss more WHY in this post, but when we are resharing our top evergreen or seasonal content, you should be pinning directly from the landing page/blog post, OR, using Tailwind to reschedule the pin. All pins from Tailwind will also count as ‘fresh pins’. Pinterest is really favoring new and fresh content, but you don’t have to constantly churn out new content. The next tip can help with that!
Start by seeding your boards with amazing content. Check out some of the most popular boards for ideas and inspiration. Don’t just focus on your specific niche. Try to find aspects of your niche that apply to the general public. For example, if you are an internet marketing business, you may want to search out and pin marketing infographics or how-to images.
Technically, we are building out an internet scale personalized recommendation engine in 22+ languages, which requires a deep understanding of the users and content on our platform. As an engineer on the Pin Knowledge team, you’ll work on content classification, user modeling, personalization and ranking. Engineers of this team often make measurably positive impact on hundreds of millions of users with improved machine learning modeling and featurization breakthroughs.
Your growth story is very inspiring. You already had over 600 followers though! That’s a lot compared to my measly 30. Do you think your strategies help from the very beginning? I’m probably still too new to contribute to group pages, though I feel I have valuable content. If you have advice for beginners that is different from what you’ve already mentioned, I’d really appreciate hearing it!