If you've been using Pinterest lately, you might have noticed three kinds of pins: those from people you follow, those that are suggested for you, and promoted pins, also known as Pinterest Ads. Over the last five years, as the CEO of AutomateAds.com, I've managed and scaled tens of millions of dollars in ad budgets across Facebook, Google Adwords, Instagram and more. I've been testing Pinterest's promoted pins product for well over a year now, and I believe it's a massive opportunity for brands to drive sales and leads.
Instead of focusing on followers, focus on your monthly viewers. These are the people you can reach with your efforts and this is actually the metric any marketer or influencer agency would be interested. Having 1,000 followers just says: that’s how many people clicked on “follow”. We all know that only a fraction of these will engage with your content.
So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business.

Your growth story is very inspiring. You already had over 600 followers though! That’s a lot compared to my measly 30. Do you think your strategies help from the very beginning? I’m probably still too new to contribute to group pages, though I feel I have valuable content. If you have advice for beginners that is different from what you’ve already mentioned, I’d really appreciate hearing it!


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Pincodes are a unique code that work similarly to QR Codes and they help people find your brand and products on Pinterest. Pincodes can be placed on any of your physical brand assets like brochures, business cards, packaging and displays and whenever people scan them with their Pinterest app, it’ll direct them to your content destination on Pinterest.
I pin ten times per day, 7 of my own pins and 3 of other peoples. I aim to pin my most popular content first, found in my Google or Pinterest analytics. Then I pin seasonal content, and then lastly, my new content. I primarily focus on personal boards instead of group boards and I check my Tailwind stats one time per month to inform me on how it’s working. I check my analytics to see how my pins are performing there as well.
Engagement between your followers and your pins helps Pinterest determine which of your content resonates with users the most, and the more engagement your content receives by your followers the more Pinterest will show it on the site in places like search results, feeds, and recommendations. This is discussed in Pinterest’s Best Practices for Pinterest Success article, so if you’re interested to learn more then check it out.
The pin/save button appears directly on your website’s product pages, making it easy for browsers to pin (and share) a link to their own Boards. 5x more easy to be precise. Immediately you’re making it simple for potential customers to engage with you and you’re gaining knowledge of who has pinned content from your website; providing you with an opportunity to engage right back.
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