This makes me sad. Months ago when I first signed on to Pinterest, it was a wonderland full of awesome ideas, cool crafts, and amazing recipes shared. I logged on to Pinterest daily, sometimes a couple times a day. Now every time I sign on, it’s nothing but a giant ad board. Having to weed through everyone’s ads and marketing of themselves just to find those same cool crafts and recipes isn’t worth the effort anymore, and now I rarely use Pinterest. Think about that. The more companies use Pinterest to pimp themselves out, the faster it’s going to fade, because the original users are becoming more like me.
Thank you for this wonderful posting, very informative. I love Pinterest. It allows you to see so much more than you would ever have time to discover on your own. I am a primitive artist and have an Etsy shop, blog and belong to 2 different selling groups. I recently created a group board and have invited other artisans to post their goodes to the board, in a very short period of time our followers have doubled, we see our items being repinned and it is becoming a viable source of traffic to our sites. I also have a wonderful recipe (Yums I Want to Make) and I’ve invited my daughter and SIL to contribute…omg I gain weight everytime I look at the board. I’ve traveled to many sites from these pins and discovered some wonderful people.
Pinterest is one of the biggest search engines on the internet, so treat it as such with regards to keyword research (and use). Although a full primer on Pinterest SEO is outside of the scope of this article (though let us know if you’re interested in a ffollow-uparticle on the topic in the comments!), the principals are largely the same as SEO for Google.
I have already covered a few blogs you must read for Pinterest tips as a bonus in my article 30 Pinterest Accounts and Boards You Must Follow for Marketing Tips. Since then I have learnt about other blogs that regularly cover Pinterest tips, so here’s a separate article that is dedicated to the great blogs that cover the best Pinterest tips. Check them out below and read their tips to improve your Pinterest knowledge…
Pinterest loves new pins. So, if you could, you should be sharing new pins, preferably all pointing to your website all day. BUT at the same time, you want an engaged audience. The way the smart feed works now, users who repinned one of the pins on your boards are more likely to see more of your pins. So, making use of proven content from other people (by repining) can still help you gain traction.
Even though Pinterest is a visual search engine, descriptions are what help users find what they’re looking for when they search for specific content on Pinterest using keywords. When creating descriptions for your pins, besides using keywords that users are searching for (which you can discover by using a tool like KWFinder) make sure that every pin’s description is evergreen so it has the greatest amount of lasting potential.
Thanks so much for this helpful piece Beth. I am a moderator at a fun online community for visual artists and discovered Pinterest because many of our new members were listing it as the place they learned about The Art Colony. I was puzzled about how this could happen so I joined Pinterest. A couple of weeks later I am seeing how it is a fresh spot to get inspirations and learn about cool stuff, save links, and easily return to the things that caught your eye!
Pincodes are a unique code that work similarly to QR Codes and they help people find your brand and products on Pinterest. Pincodes can be placed on any of your physical brand assets like brochures, business cards, packaging and displays and whenever people scan them with their Pinterest app, it’ll direct them to your content destination on Pinterest.

In short, Pinterest is the perfect place to start your sales funnel from. With Pinterest pins, you can build awareness around your brand and products, develop consumer interest, and increase traffic, but then you can also use Pinterest to boost in-store and online sales and influence users to take actions like sign-up to, purchase and install products.


The last step is to create your first board. To make it easier for users to find your content, such as blogs, special offers, new products, and more — create a business board first and then add relevant Pins. For example, for blog content you’ve posted on your first board, you can then create feature images for each blog post and include a summary of the post in the description to pique user interest.
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
It is more effective to Pin multiple times a day than to Pin all at once. This is because the more consistently you Pin, the more Pinterest’s Smart Feed will show your pins. Your goal is to Pin five times per day. You can work up to this number by starting with two pins a day of your content and two repins. However, to be most effective you want to work up to pinning and repinning 10 times a day.
I’ve joined Pinterest and hooked it up to my business site. So far I haven’t really noticed any great increase in my site’s traffic due to Pinterest. But I agree…Pinterest is becoming huge and I think finally surpassed LinkedIn as one of the top three. Might as well play along! 🙂 Good tips though…I certainly started looking through my pins to see if and where I could I apply some of your advice.
 I’ve seen articles advising on the best times to Pin as well, but I generally take these with a pinch of salt as the content I pin spreads across International time zones. Also, you’ll find that a good pin will have a MUCH longer shelf-life than something on Twitter or Facebook. People are still pinning my old stuff months later – that simply doesn’t happen on most other social networks!

Thank you for this wonderful posting, very informative. I love Pinterest. It allows you to see so much more than you would ever have time to discover on your own. I am a primitive artist and have an Etsy shop, blog and belong to 2 different selling groups. I recently created a group board and have invited other artisans to post their goodes to the board, in a very short period of time our followers have doubled, we see our items being repinned and it is becoming a viable source of traffic to our sites. I also have a wonderful recipe (Yums I Want to Make) and I’ve invited my daughter and SIL to contribute…omg I gain weight everytime I look at the board. I’ve traveled to many sites from these pins and discovered some wonderful people.


Pinning from websites means you’re adding fresh content into the mix. This kind of rings a bell within the Pinterest hamster cage and says “Woah, hold on a sec, here’s someone providing something new. We like them!”. If the images you’re pinning are high quality, look amazing and link to a valuable source, Pinterest will in turn see you as a valuable user. 
When users click within this feed they’ll find more shoppable Pins related to their original search. Make sure your ads show up here by using high-quality images that appeal to your audience — first, understand what product features they’re searching for and use images that showcase these details — and incorporate keywords your audience searches for.

Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

May I ask why you use 2 different scheduling companies to schedule pins ? I’m using boardbooster to schedule my content to group boards and my own boards and also pinning others’ pins on my own boards. 70 % are others pins and 30% my own. Im pinning about 60 to 70 pins/day and the follower growth has been miserable. I’m also on group boards (currently about 10+ group boards.working on joining more). I’m trying to understand if it helps to use tailwind too vs just board booster


Once you hit the Claim button, you are given instructions on how to verify and claim your website. These instructions include placing a tag or code on your website for verification. You can have someone on your team place a specific code on your website or, if you need someone else to handle this rather tech-savvy step, you can hire someone from Fiverr to do it for you.
Part of the reason behind the furniture store’s Pinterest success is that the audience is already 'engaged' in projects like décor, so the people that use the app or site are essentially already planning to purchase specific products. IKEA has also taken advantage of Pinterest's new advertising formats such as shopping ads, which has helped them lower their cost-per-click (CPC).
I know, there are countless Pinterest courses out there. Some cost up to 300 USD. Are they better? I don’t know. I just know that I put everything I know about Pinterest into this guide and didn’t hold anything back. This guide is my way of saying thanks to all those countless guides that helped me starting out as a travel blogger more than 3 years ago.
Boards are used to organize and categorize Pins (don’t worry, we’ll get to these next). From Boards about the new bathroom and next vacation location to wedding planning and ultimate wish-lists (just say the word and we’ll link you to ours). Boards enable users to gather their Pins into a logical and beautiful fashion. Plus, Boards can be divided up into sections, to make them even more organized.
The names you create for your boards should be based on the keywords, terms or phrases that people will use when they search for the topic of your board. If people can’t find your board, they’re not going to find your board’s content. So, choose a board name your audience will use looking for your content. Boards are searchable, so don’t miss an opportunity to get found.

While Pinterest is well-known for its food, health and travel posts, it’s also a platform that can take ordinary or even dry topics and make them engaging and interesting. For example, website developers and financial planners all successfully use Pinterest to teach “dry” topics like banking and coding. Divorce attorneys and project managers can offer their most helpful content to those who are searching for answers or the latest inspirations on that topic.

While Pinterest is well-known for its food, health and travel posts, it’s also a platform that can take ordinary or even dry topics and make them engaging and interesting. For example, website developers and financial planners all successfully use Pinterest to teach “dry” topics like banking and coding. Divorce attorneys and project managers can offer their most helpful content to those who are searching for answers or the latest inspirations on that topic.
One example of a successful campaign was the one that they ran last year. The furniture retailer realized that back-to-school was one of their key seasons because students are going to college and they have both limited budgets and space. Add that to the fact that about 50% of millennials use Pinterest, and there’s a massive opportunity for selling to college students.
Hashtags on Pinterest are used to help users identify Pins and boards about a specific topic they’re searching. When users click on a hashtag you include on a Pins, they’re brought to a page in which they can view all content ever posted on the platform tagged with that specific hashtag. You should add hashtags to your Pins, boards, and promoted content (if you have any) to ensure the greatest amount of visibility.
Hashtags on Pinterest are used to help users identify Pins and boards about a specific topic they’re searching. When users click on a hashtag you include on a Pins, they’re brought to a page in which they can view all content ever posted on the platform tagged with that specific hashtag. You should add hashtags to your Pins, boards, and promoted content (if you have any) to ensure the greatest amount of visibility.
When users click within this feed they’ll find more shoppable Pins related to their original search. Make sure your ads show up here by using high-quality images that appeal to your audience — first, understand what product features they’re searching for and use images that showcase these details — and incorporate keywords your audience searches for.

Find your competitors' Pinterest accounts. With a little research, you can discover out what they are actually doing on Pinterest and learn from their actions. So, if you follow your competitors, they will likely do it for you as well. Imitation is the best form of flattery. However, in this case you might just learn some best practices that will help you promote yourself in better ways.
You should also repin content that your audience would like to your boards. No matter how much content you create, your audience will want more. Repinning other people’s content helps give that to them. It also helps build rapport with those whose content your repinning to share with your audience. You should view your social media content as being a resource to those that follow you, so give them valuable content, both yours and others.
Pinterest is so cool. I started uploading some of my blog content yesterday to my new Pinterest account. The emails started coming fast and furious. Almost all of my repinners were women and they loved two of my categories… diet and organization. In just one afternoon I received 23 e-mails, each with notification of multiple pins, likes, or comments. Since a lot of my content is linked back to my blog, the traffic there was up a lot as well.
I think the underlying major issue here is that NO ONE marketing tactic works. If it did, we’d all stick to enhancing our websites to be the best they could be. But no – blogs became popular because you could engage the consumer in a “conversation” via comments and they seem to lure more followers than a static website does. And then FB and Twitter and others, and now Pinterest. No one method seems perfect so business owners are all over the place trying every thing they can. Kind of makes you crazy…Now Pinterest is hot but as someone posted above, I, too, cannot get the search to work. I have searched on terms I know are on my own board names or pin descriptions and nothing comes up. It seems you have to know someone is on Pinterest and then begin following them… so I don’t know if a business can acquire new followers by someone generically searching on their subject matter if the search engine is so weird. But that brings me back to the Pinterest terms which say “no commercial use”!
Firstly, it is absolutely amazing investment especially when it comes to the artificial intelligence that it uses to pin the relevant items, find and show the right content which will be popular with my target audience. And to top it all, the great help it offers in scheduling the pins automatically and what I need to do is just feed my preferences once a week and it does the rest of the job. I love that I don’t have to create multiple PinPinterest accounts to manage multiple Pinterest accounts. I can manage them all at one place.

Once you download, install and activate the Social Warfare Pro plugin, head over to the Display tab and be sure to include the Pinterest button in your active set. I like to include Facebook, Pinterest, and Twitter, but if you’re in a B2B niche, you might want to include LinkedIn as well. Keep it lean, though, as the last thing you want to do is overwhelm visitors with too many choices.
Tiffany! I love the way you write. I think you write the way you talk so I felt like I was sitting right there next to you and listening with perked ears! Thank you so much. You took a headache inducing topic and simplified it. This was my first time on your blog and I loved every minute of it. I am a new blogger so I needed to hear this. And that Milo Tree recommendation, I am onto it. Thanks again!

Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
Traditionally, you could only access Pinterest via its web app platform. Now it's available on your desktop thanks to Pokki. By creating folders to organize the content you find online into pinboards, you'll be able to tailor your interests and even organize them into more specific sub-categories to make them searchable to other users on Pinterest. You can add an image to your Pinterest pinboard by uploading images saved on your computer directly to the app.
A pin code is similar to a QR code, but it’s around a picture and looks much prettier – and it works directly with Pinterest. We all have pin codes linked to our profile and each of our boards.  If you tell your followers to follow you on Pinterest and they scan your pin code with their phone by opening Pinterest and using the camera feature, it will show your Pinterest profile.  Or if you share a pin code for a specific board it will show them that specific board. You can have someone follow your profile or your board by scanning an image. 

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