Monetization: Currently, Pinterest is not a very successful business. Unlike Facebook, they are not reaping billions each year. At one point they need to cash in and this will probably lead to less traffic to your website. Why is this important? I am not entirely sure you should lay all your eggs in the Pinterest basket anymore. Try to diversify (SEO or be an early discover for a new medium). It’s just a hunch, but traffic potential from Pinterest might just be about to see its peak.

Hey Liz – did you change the name of that board recently? Sometimes when you do that, it causes problems. If that’s the case, you can try to change the name of the board back to its original name. Weird stuff happens sometimes because when you change the name of the board, the URL of that particular board changes, too, and I think sometimes the Pinterest system gets confused.
However, while some of your promoted pins will show up for searches, you may also find that some of them will be put into specific category feeds. For example if you choose the search term, “coffee table” for your Promoted Pin, the pin may show up in the Home Decor category as well. So along with being shown in search results, Promoted Pins will also be showing up in category feeds on Pinterest.

Unlike Facebook and Instagram, both heavily focused on the social interaction between the users, Pinterest is a personal and private discovery platform.  It’s all about the user. You’re allowed to dream about personal topics (and even things you DON’T want to share) like trying to get pregnant or new fitness goals, because you can create a secret board and pin to it.

Promoted Pins (aka Pinterest ads) are a great way to get your Pins seen by more people, creating new exposure for your brand. But Promoted Pins can provide exposure well beyond what you pay for. Internal Pinterest data shows that advertisers get an average of 20 percent more organic clicks in the month following the launch of a Pinterest ad campaign.


There is a ton of advice out there for what makes a good pinnable image but what you are wanting is for people to click-through that image and not just pin it. Experiencing why you click-through to an article is better than just knowing by reading the research. If you would click the image than your audience probably will too! So when I do a search on Pinterest, and I actually click-through to the website to read the article, I will then pin the image to my “Click Through Pins” board. I then can go back and analyze what made me click-through the pins to the site and can apply the personalized research to my brand.
One of the things I hear over and over again from Pinterest users–individuals and businesses–is that we don’t want Pinterest turning into another sales pitch ghetto as users plug their MLM products or Etsy sites or corporate product lines. The primary reason that Pinterest is so successful is its organic and cooperative nature. There are, as you listed, many ways (at least 54 it would seem) to promote a business or brand without resorting to carnival shilling and Web 1.0 scorched earth tactics.
How to Use Pinterest for Videos, SlideShare and Podcasts: Do you only share images on Pinterest? Would you like to share other content to grow your followers on Pinterest and other social networks? You can also share videos, SlideShare presentations and audio podcasts and extend your exposure, thanks to Pinterest. This article explains how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts.
The creators of this software intended to help you maximize your Pinterest strategy. The Tailwind app works well for bloggers, business owners, social media managers, and beginners alike. It also supports Instagram besides Pinterest. The full list of included tools is too long to fully expand upon. However, here’s a sneak peek of what you can expect to get out of Tailwind.
This plan comes with the opportunity to schedule up to 100 pins in your queue. You’ll also get a handy social media calendar, detailed analytics, and use on up to eight accounts. You’ll also get access to their image editing tool, “Pablo.” This software will assist you in creating Pins for your brand using templates or designing them from scratch in your browser.

So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business.
Follow these Pinterest marketing tactics to develop your blog. On your blog, place striking images with your blog posts, add easy engagement mechanics like the Pinterest Pin It and Follow Me buttons. On Pinterest, reach out to like-minded pinners and be sure to add calls to action on the blog posts you pin on Pinterest. These are a great start for increasing your website traffic and visibility.
Since many Pinterest users utilize Pinterest to save creative ideas, informative content and unique products to go back and purchase them later, Pinterest is an ideal tool for businesses selling services, products or promoting your content. In fact, 93 percent of users plan purchases with Pinterest, and 87 percent actually make a purchase because of something they saw on the platform.
To dive a little deeper. Pinterest group boards are boards where there are multiple pinners, with a single owner (either you or someone else). So you can create one, and invite people to pin – which alleviates the pinning workload, but comes with some responsibility. The easier version is getting on someone else’s board. A great tool for this is Pin Groupie which can help you find relevant and active boards. This way you can spread your pins (and others, don’t just pin your own) even wider, by leveraging audiences you had no access to before. Cool huh!
It’s hard to choose just one, but I think my best Pinterest tip would be to take the time to really understand how Pinterest works. Just like any form of social media, you’ll see best results if you understand what Pinterest is and how to best use it for YOUR brand. Do your research, experiment with different ideas, pay attention to the analytics, tweak your strategy, and above all have fun with it! 
Thanks so much! So glad you found tips for your Pinterest followers and Pinterest marketing strategy. As for those types of group boards, I wouldn’t worry too much. As a group owner of three group boards, I don’t police them too much so I would suspect many of bloggers do the same! Just make sure to hit shuffle if you schedule your pins that way with Tailwind!
Interest targeting and keyword targeting, however, hold more value than they’re typically given on other platforms. Choosing the right keywords is essential to ensuring your content pops up in the right searches organically, and the same is true for ad targeting. Choosing the right interests will help Pinterest place your ads with users who are most likely to be interested in seeing them when browsing.
Great experts here Sue! I loved reading through all of this. Especially was interested in what Ilene Smith said about the "Picked for You". I had not noticed that one factor about them...that they are all new. But it happened to me the other night. 4 pins from the same board went crazy all at once (crazy like I don't see on food content that is not my niche). I know it was Pinterest showing these "appetizers" to other users in Picked for you. And within a few hour it was over! So TRUE! Consistent pinning all day long is important!
This has a very important implication: The more engaged and loyal your followers are, the faster your pin will take off. Pinterest has said the number of followers did not matter as much as the percental engagement. This, however, also means that users who built their accounts organically (as opposed to follow/unfollow techniques), will have a bigger benefit.

you’ll have to connect your Pinterest profile to your personal account/profile on Facebook- what it will do then is show all or most of your pins on your facebook wall- or in the newsfeed of your facebook friends. also connecting with facebook lets all your fb friends know you are using pinterest, so you can automatically start with some pinterest followers..
I created my Blog in July but, had to take a break from working on it as I am pregnant and you probably know how suffering and difficult the first trimester can be. Now that I have completed this period I am back to work but, sometimes I feel that I am not getting anywhere and feel like an idiot dreaming with something that it will never come to be true. I don’t have any money to invest on professional help, SEO, etc.
Pinterest loves new pins. So, if you could, you should be sharing new pins, preferably all pointing to your website all day. BUT at the same time, you want an engaged audience. The way the smart feed works now, users who repinned one of the pins on your boards are more likely to see more of your pins. So, making use of proven content from other people (by repining) can still help you gain traction. 

Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?
Pin too little and people will lose interest in you; pin too much and you risk being unfollowed. Pinterest suggests 10-12 Pins per day, in order to appear more often in your follower’s feed and search results. Of course, this also depends upon the time of day you are pinning. Peak time is between 8-11pm on weekends. These are great numbers and times to start with and to later tweak according to the analytical insights on the Pinterest marketing tools you’ve used (discussed later).

People use Pinterest for different reasons than they use networks like Facebook and Instagram. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. That means they are excited to see posts from brands in their feeds. According to eMarketer, only Facebook outranks Pinterest in terms of influencing U.S. social media users’ purchasing decisions.

Hi Liz – I wrote you an email about this – I don’t think Copyblogger allows full republishing of articles, but you check with the Copyblogger team for details (see the contact info in my email). For a more detailed text on Pinterest marketing, you could also check out my upcoming book, “Pinfluence: The Complete Guide to Marketing Your Business with Pinterest” which will be available in just a few weeks (on July 3rd).
My fiance is a avid user of Pinterest and is on it all the time via her iPhone. Although we have researched various ways to use Pinterest as a marketing strategy, keep in mind that the demographic mainly caters to a female audience ages 25-55. We believe that Pinterest can be a very effective marketing hub, for specific types of business like wedding planners and floral businesses, not so much a law firm or auto mechanic shop for the time being.
To market to your target audience, you should create a Pinterest business account. As mentioned, this free account provides you with access to Pinterest Analytics (which we’ll review in more detail shortly) and other handy marketing features such as a profile that clearly states you’re a business, Pinterest widgets, and Pinterest tag. If you already have a Pinterest account and want to convert it into a Pinterest business account, you can also do that without losing any of your content or work.
14. Not enabling “rich pins.” By enabling rich pins on your website, real-time pricing will accompany the images that are pinned from your website. Pinners will also be able to see if the product is in stock, where they can buy it, and if your item goes on sale. Pinterest even alerts the people who have repinned your product when the price drops! Make sure you’re enabling “rich pins.”
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Thank you for the detailed info. Joining Groups makes so much more sense. Great advice! I am a new blogger, http://www.justordinarymom.com, and still learning all the in’s and out’s of getting it started. Needless to say, it has been a challenge. I just posted my FIRST Pinterest post and I am just excited I was able to do it! Now just getting it seen.
I know, there are countless Pinterest courses out there. Some cost up to 300 USD. Are they better? I don’t know. I just know that I put everything I know about Pinterest into this guide and didn’t hold anything back. This guide is my way of saying thanks to all those countless guides that helped me starting out as a travel blogger more than 3 years ago.
Give your paid pin time to get ranked by the Pinterest algorithm - it takes click-through rate into account, so it’s best to leave it to run for a little while, at least 7 days, to let it gain momentum. The longer the campaign, the easier it is for Pinterest to optimize performance. Campaign results for the same pin or ad group (group of promoted pins) can vary enormously, depending on duration.

EXAMPLE: My blog is all about online marketing, blogging and social media so I created boards around those topics or other topics that my audience would be interested in. For example, I don’t blog about interior design but I do have a “Home Office Inspiration” board because I know that people who read my blog do a lot of work from their home offices. I keep all other boards (such as “Dog Tips” or other personal ones) secret to keep my account clean and to make sure that people know why they are following me.


You should also repin content that your audience would like to your boards. No matter how much content you create, your audience will want more. Repinning other people’s content helps give that to them. It also helps build rapport with those whose content your repinning to share with your audience. You should view your social media content as being a resource to those that follow you, so give them valuable content, both yours and others.
Create highly pinnable graphics – “long and lean” as I call them.  Some of my simplest projects have become very popular on Pinterest because I created highly pinnable collages that show multiple images from the same project.  Pinterest loves vertical images, so every post should have a pinnable vertical image that includes a high-quality image, the title of the post, and your blog name or URL in a watermark.  It’s worth the bit of extra time it takes to create these images for the return on investment – increased blog traffic!

Create highly pinnable graphics – “long and lean” as I call them.  Some of my simplest projects have become very popular on Pinterest because I created highly pinnable collages that show multiple images from the same project.  Pinterest loves vertical images, so every post should have a pinnable vertical image that includes a high-quality image, the title of the post, and your blog name or URL in a watermark.  It’s worth the bit of extra time it takes to create these images for the return on investment – increased blog traffic!
Take some time to search around Pinterest to get an idea of what types of images draw your eye to them most quickly. Are there certain colors that grab your attention? Do you tend to click on images with superimposed headings? Take some time to play around with your blog post images and notice which articles are receiving the most interaction from the Pinterest community.
18. Not telling anyone your business is on Pinterest. Use the networks you already have (Facebook, Twitter, word-of-mouth, etc.) to spread the word. You can use Constant Contact’s email templates to let subscribers know you’re on Pinterest. Adding a Pinterest logo to your website or blog will also help grow your following and act as a reminder to people who visit your website to pin your content.
No one likes to follow or connect with you if you have an incomplete profile or empty board. Some marketers only create one or two pins and do not login regularly enough. As a result, this will affect the marketing plan of your brand. So, if you don’t have enough content to pin on board regularly, you can use a secret board and keep pinning to it. When you have enough pins you can share them one by one according to your requirements.
When pinners save something, it provides a clue to Pinterest on what the person is interested in so that they can build a unique and optimized smart feed for that individual. Also, make sure to create pins with great images to maximize the probability that people will save them. You also want to make sure your descriptions and board names are keyword optimized.
Sure, we’ve just told you that Pinterest is a visual medium—but great visuals alone are not enough to create serious engagement. Make the most of the description field to tell viewers exactly what they will get if they click through to the linked content on your site. Make sure to include your most important keywords to help your Pins appear in search (but, of course, be sure to do this in a natural and helpful way rather than engaging in keyword stuffing).
I have a site selling purebred and designer puppies. I’ve really been using Pinterest as a way to share great photos of puppies, but after reading this article, I will have a more focused and targeted approach. The puppies get lots of attention as it is, just trying to figure out how to convert that into puppy adoptions now. Thanks for the good read!
Pinterest is constantly tweaking their algorithm and what worked marvelously in 2014 is passé in 2015. You might notice that your Pinterest home page now features pins that are “picked for you”. What I noticed about those pins is there’s nothing exceptional about them in terms of the dimensions or their descriptions but they typically have one thing in common and that is recency.  Those picked for your pins are typically only 2 or 3 hours old. That’s why I think a critical Pinterest tip for 2015 is that we absolutely must use a tool to schedule our pins! My favorite is Tailwind but I’m using checking out Viraltag and Ahalogy. My new motto for 2015 – Always Be Pinning!
18. Not telling anyone your business is on Pinterest. Use the networks you already have (Facebook, Twitter, word-of-mouth, etc.) to spread the word. You can use Constant Contact’s email templates to let subscribers know you’re on Pinterest. Adding a Pinterest logo to your website or blog will also help grow your following and act as a reminder to people who visit your website to pin your content.
A note on ad groups. Your ad group is where you set your daily budget and all your targeting. It can be very tempting to break out your targeting into dozens of ad groups for easy analysis. If you have time for that, by all means, go ahead, but be aware that if your ad groups are below about $5/day, it’s going to take a long time to get a clear picture of what is working and what isn’t. After all, if you bid $.25, and your daily budget is $1, how long will it take before you know if those clicks are converting at a decent rate?

I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!
The pin/save button appears directly on your website’s product pages, making it easy for browsers to pin (and share) a link to their own Boards. 5x more easy to be precise. Immediately you’re making it simple for potential customers to engage with you and you’re gaining knowledge of who has pinned content from your website; providing you with an opportunity to engage right back.
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