Lastly, under the Social Warfare > Advanced tab, you can set a number of global Pinterest options such as telling Social Warfare to use your feature image as a fallback when you don’t add a Pinterest-specific image to a particular post. You can select the option to have your Pinterest-specific post image automatically inserted into your post, or remain hidden and come up when a visitor is using the Pinterest browser extension.
You mention linking our Pinterest to our Facebook pages, but if we are a business and have a Facebook page, how can we link our Pinterest since pages don’t really have their own log-in?? If I try to link to Facebook, it picks up my personal Facebook account (and I’m admin of my page.) Do you know if an interface with Facebook pages for Pinterest is coming? Or I’m just going to post links on Facebook to my Pinterest boards is my plan. Thanks for the article-lots of great info!
6 Ways to Promote Your Business With Pinterest Places: Do you use Pinterest to promote your business? Have you heard of Pinterest place pins? Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic elements of Pinterest. In this article you’ll learn six ways you can use Pinterest place pins to promote your business or products.
18. Not telling anyone your business is on Pinterest. Use the networks you already have (Facebook, Twitter, word-of-mouth, etc.) to spread the word. You can use Constant Contact’s email templates to let subscribers know you’re on Pinterest. Adding a Pinterest logo to your website or blog will also help grow your following and act as a reminder to people who visit your website to pin your content.
Your growth story is very inspiring. You already had over 600 followers though! That’s a lot compared to my measly 30. Do you think your strategies help from the very beginning? I’m probably still too new to contribute to group pages, though I feel I have valuable content. If you have advice for beginners that is different from what you’ve already mentioned, I’d really appreciate hearing it!
Think about creative ways to showcase your product and your brand visually. After studying the performance of 50,000 promoted Pins, Pinterest found that lifestyle images generally outperform product images. For instance, fashion and style Pins showing products in use in real life saw 30 percent more clickthroughs and 170 percent higher checkout rates than those showing the product alone.
Continue to bid aggressively. The good thing about Pinterest advertising is that you only pay for the number of clicks you get. Thus, marketers should continuously measure performance and adjust their bid prices accordingly to maximize results. While the initial bid could be high, once the ad gains momentum, you'll see a drop in bid price, especially with pins that receive a high level of organic engagement and interaction. The idea is to keep testing your ads and bid aggressively to optimize your clicks and conversions to meet your goals.
If you need a powerful Pinterest tool that truly digs deep and allows you to get the most out of your Pinterest account, Tailwind is probably a tool you’ll want to take a serious look at. Tailwind offers a free trial for your first 100 pins. This will help you get a feel for how things work. After your trial runs out, you can switch to the basic subscription of $9.99 a month.
Like Pinterest discusses in their Tips for Creating Customer Growth on Pinterest article, “too often, online marketing tactics focus on customers who already know what they want to buy—instead of expanding their reach to also include people earlier in their shopping journey,” which is an extremely important perspective to keep in mind when creating content for your Pinterest marketing strategy. To grow your reach on Pinterest, you need to focus on the early steps in a user’s shopping journey and that starts by telling a story and creating a need for the user to make them want to purchase your product to fulfill that need.