Rand Fiskin from MOZ is predicting that Pinterest advertising will be a juggernaut in the upcoming 2015 year for social media advertising. He’s predicting that advertising spending on the social media site will reach $50 million dollars.  And I predict that the amount of advertising dollars on Pinterest will continue to grow as well. So how do you take advantage of this juggernaut opportunity?
If you’re familiar with Adobe Photoshop, it’s another tool you can use to create Pinterest content. If you want to use Photoshop to create your Pinterest images but need a crash course in how to actually use Photoshop, we recommend checking out Skillshare’s photoshop classes, a few of the best ones you can see curated in our 40+ Best Skillshare Classes for Business article.
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Two of my consumer brand clients – Imperial Sugar and Dixie Crystals have seen a huge influx of traffic from Pinterest. In fact, in less than 30 days, Pinterest leapfrogged over Facebook in terms of referral traffic to our online recipe database. It’s the perfect medium for sharing recipes and tracking what types of recipes our community wants to see more of. You can find the boards at http://www.pinterest.com/imperialsugar and http://www.pinterest.com/dixiecrystals to see what we’ve done.


Oftentimes, our own audiences are pretty small, which means we can’t get the reach and clicks we need. So, starting a new ad group using an actalike is a great way to find people with similar interests and behaviors and increase your impressions 30X while keeping CTR high. Start with a 1% similarity and branch out from there if you need still more.
Once you sign up for a Pinterest account, you’re able to begin sharing content and, therefore, social media marketing on the platform. You have the option to upload your business’ content from your computer or mobile device, Pin content you find on the platform, or add content you find on the web using the Pinterest browser button. You can also follow the boards of your friends and competitors, “Like”, and comment on others’ Pins, re-Pin (or repost) content, and share links to your website and blog in your Pins.

Your cover photo is your first impression and the first thing a user sees when they come to your page. Hence, it is important to make it attractive. Also, Pinterest allows you to choose which pin to use as your cover image. Therefore, don’t forget to optimize the Cover photos on Pinterest of each board. Lastly, choose a high-quality image that is attractive and bright for your cover photo.


Pinterest boards group together content with the same theme. For example, DAVIDsTEA — which has corporate partnerships — categorizes its boards based on seasonal teas, cooking with tea, tea-infused cocktails, and more. DAVIDsTEA’s boards are carefully pieced together to include the types of information their audience will enjoy. In addition to creating awesome boards, be sure to link all the content in your boards to your website or a landing page — within reason, of course — so you’re reiterating your messaging, as well as your organization.
The more boards you have, the more pins your can schedule. It also depends on the group board you belong to. If there are only 10 contributors, your pins may flood their feed. If that’s the case you just have to pop in to your boards and not put those types of boards in your schedule. I belong to over a 100 group boards, but not all of them are in my Tailwind schedule. Many of them only have 5 or 10 contributors, so I don’t pin to them or have stopped pinning to them until they get more contributors.
Pinterest has grown very quickly attracting both everyday users and businesses. All of them take part sharing great content in the form of images which makes it a very enjoyable and addictive experience. People have been able to do this with ease because there are several wonderful bloggers who share very helpful tips which teach everything from how to navigate the site to using it to promote your business.

Before choosing keywords, do your research. Check keywords using Google’s AdWords Keyword Planner, KeywordSpy or whatever tool you’re comfortable using. Also, do some research on Pinterest. Enter the keywords you’re considering using and see what comes up. People use Pinterest search differently than they use Google and other search engines, so it’s helpful to see the phrases the Pinterest community uses.
Part of the reason behind the furniture store’s Pinterest success is that the audience is already 'engaged' in projects like décor, so the people that use the app or site are essentially already planning to purchase specific products. IKEA has also taken advantage of Pinterest's new advertising formats such as shopping ads, which has helped them lower their cost-per-click (CPC).
Part of the reason behind the furniture store’s Pinterest success is that the audience is already 'engaged' in projects like décor, so the people that use the app or site are essentially already planning to purchase specific products. IKEA has also taken advantage of Pinterest's new advertising formats such as shopping ads, which has helped them lower their cost-per-click (CPC). 

I share Andrew’s perspective, but I would phrase it differently — be relevant! As a brand, before you jump in spend some time “listening” or observing to get an understanding of the platform and then map your Pinterest strategy accordingly. Look at your target audience, the types of boards they’ve created, and the content they’re pinning. How does your content fit in with that? How does Pinterest fit with your overall social marketing/business strategy?
Hi Elna, this an easy awesome article, I very new to pinterest; I am a small youtuber ( braid, home remedies, makeup reviews) I joined pinterst today because I want to grow my channel. I am lost here lol, everything is new and a bit confusing, I have just posted three videos ( how to do a french braid, how to cornrow and how to do african stretching hairstyle) can you please check my pinterest page and please give me feedback I really need it. Yes I hate follow me I follow you back, that method is big on youtube, I did that when I first started and it’s not good at all.
The creators of this software intended to help you maximize your Pinterest strategy. The Tailwind app works well for bloggers, business owners, social media managers, and beginners alike. It also supports Instagram besides Pinterest. The full list of included tools is too long to fully expand upon. However, here’s a sneak peek of what you can expect to get out of Tailwind.
Great Post, I’m a 17 year old who has recently started blogging and I’m trying to get traffic through pinterest but I’ve been finding it really hard to get on group boards. People don’t reply to my messages, comments or email. I was just wondering what method do you use to get on group boards. Your advice would be really appreciated. Keep up the great work 🙂
14. Not enabling “rich pins.” By enabling rich pins on your website, real-time pricing will accompany the images that are pinned from your website. Pinners will also be able to see if the product is in stock, where they can buy it, and if your item goes on sale. Pinterest even alerts the people who have repinned your product when the price drops! Make sure you’re enabling “rich pins.”

I’ve done some thinking this past week, and I really don’t have much of a Pinterest strategy 🙂  But I do think what has worked for me, and would be my best tip, is that almost all my pins are things I truly like and that fit in my niche of homemade and DIY projects.  People who choose to follow me on Pinterest know that they will find pins and more ideas on the same subjects that brought them to my blog.  And if they found me on Pinterest first and have then come over to my blog, they will again find lots of info on the same subject as the type of pins they found interesting. I think this gives some continuity to my brand and continues to give me an authentic voice on my subject.  

Lastly, I think when you are speaking to those new to Pinterest and especially to marketers, you need to remind them of the stated Pin Etiquette: “Avoid Self Promotion. Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion.” I just pinned my own screen shot image, but marked it as such to start a board on Pinterest tips.
Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?
Users will never even see your image if you don’t have the right keywords and copy to tell them (and the Pinterest algorithm) what you have in store. Pin descriptions, board descriptions, profile descriptions, and board titles should all creatively include keywords for that very reason—but avoid writing copy that looks and feels like low-effort keyword stuffing.
Chrome Extension - Using the OneUp Chrome extension, you can easily schedule many images at once from any website, such as sunsets for example. You can choose which images from the website you want to post to social media, bulk update or individually update the descriptions and links for each post, then schedule them to be posted with a set interval (such as every 60 minutes), or choose custom dates and times for all of them.
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The problem is, that people don’t get to pass it up. If they have chosen to use Flickr to display their work, for example, someone can go “pin” their image without the artist ever knowing, until they find it pinned all over the place and hosted on blogs. When licensing work, they may even choose to pass up a group they disagree with, say, AARP for example, yet that group can create a board to promote their work and go out and grab any image they like from the net. What then? What makes “pinning” inherently different than taking any image from anywhere and putting it on your website?
Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!
I’m a crafter and Etsy shop owner. I’ve been using Pinterest for nearly a month now and it’s generating a little bit of traffic, but not as much as I would like. I’m going to fine comb my way through this list over the weekend and see if I can implement some changes that will allow me to optimize my use of Pinterest. I honestly had no idea there were as many as 56 ways to market with Pinterest- so impressed!

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Promoted pins are essentially advertisements that business accounts can pay for to guarantee reach to a certain audience. Any Pinterest business account can purchase a promoted pin, they look like standard pins on the interface and they work like typical PPC ads. One of the main advantages of promoted pins on Pinterest is that they actually get just as much, and sometimes even more, engagement than standard pins. Just because they’re an ad, it doesn’t detract users from engaging with the pin which is good news for brands. Learn more about Pinterest’s promoted pins here and the different audience targeting options here.
I have a site selling purebred and designer puppies. I’ve really been using Pinterest as a way to share great photos of puppies, but after reading this article, I will have a more focused and targeted approach. The puppies get lots of attention as it is, just trying to figure out how to convert that into puppy adoptions now. Thanks for the good read!
A note on ad groups. Your ad group is where you set your daily budget and all your targeting. It can be very tempting to break out your targeting into dozens of ad groups for easy analysis. If you have time for that, by all means, go ahead, but be aware that if your ad groups are below about $5/day, it’s going to take a long time to get a clear picture of what is working and what isn’t. After all, if you bid $.25, and your daily budget is $1, how long will it take before you know if those clicks are converting at a decent rate?
You mention linking our Pinterest to our Facebook pages, but if we are a business and have a Facebook page, how can we link our Pinterest since pages don’t really have their own log-in?? If I try to link to Facebook, it picks up my personal Facebook account (and I’m admin of my page.) Do you know if an interface with Facebook pages for Pinterest is coming? Or I’m just going to post links on Facebook to my Pinterest boards is my plan. Thanks for the article-lots of great info!
Pinterest helps you tell a visual story about your brand. Through pictures and videos, you’re able to show — rather than tell — your audience what you’re about as a company, the things you value, what and who you support, and the types of products and services you sell. Pinterest provides you with a unique and engaging way to introduce your small business to platform users.
I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!
For me, it’s more budget friendly when I use Tailwind to pin to my group boards. With Tailwind I pin around 50-100 a day. I only pay $9.99 a month for unlimited pins. With Board Booster, I’d have to pay something like $84/month! So with Board Booster, I only pin 45 pins a day which is only $10/month. It’s just more cost effective for me. It may not be for you. Also, I would change that ratio to more pins of YOUR blog and less of other ones. As for follower growth, I don’t suspect a scheduling tool would help; getting more on group boards yes, making your blog Pinterest friendly and your pins Pin friendly.
Their pricing is, again, affordable and reasonable. What’s different about FollowingLike is that you only have to pay a one-off fee. Unlike other automated bots that are going to set you back every month, FollowingLike charges you once. You can buy the one account version for $51 right now. If you’re looking for them to manage more than one account for you, this will set you back $73. It’s worth your money if you invest in the unlimited accounts version. They offer this for a one-time fee of $126, or if you want to pay yearly, it’s $88. Either way, their deals are reasonable.
Since they recognized that college students were the perfect demographic to target, they started to push traffic to their website, focusing on dorm-friendly furnishings and accessories as well as design ideas for small spaces. They used Promoted Pins and keywords like “dorm ideas” and “dorm room organization” to push traffic in the right direction.
How to gain more followers on Instagram? it was a problem to me for a long time. I’d read a lot of blogs and forums about promotion on social media, used hashtags in every posts. Then I found a list of promotions, and checked one by one. There were a good promotions such like instagress.com and massplanner.com and instanobel.com . Unfortunately two of aforcited was closed, so I’m using instanobel now. Good service
How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.

Good points, Beth. I also think it’s important, as I pointed out in my blog post, that if a company is using Pinterest they actually lead it back to content, whether it’s a product or service on their website or content on their blog. It’s a perfect example for companies to implement a content marketing strategy and promote their brand through providing useful information (coupled with eye-catching images) and becoming a trusted resource. It’s so much less “in your face” and lessens the risk of potential customers getting annoyed with you spamming Pinterest with promos or pointless contests.
While creating and sharing content for your Pinterest profile and marketing to users, be sure to keep your target audience in mind. Similar to the way you would when creating new products, developing your branding, or posting to other social networks, you want to ensure you’re pushing out content that appeals to your target audience, current customers, and buyer personas on Pinterest.
Once you’ve marketed yourself on Pinterest, a great way to bring it back home would be to embed your Pinterest feed on your website (http://www.postano.com/solutions/for-websites/). This way, you’re still exposing the content you’re posting on Pinterest to more eyes for those that visit your site that aren’t yet on Pinterest. Although it seems like everyone is on Pinterest, you’d be surprised how many people still aren’t.

Instead of focusing on followers, focus on your monthly viewers. These are the people you can reach with your efforts and this is actually the metric any marketer or influencer agency would be interested. Having 1,000 followers just says: that’s how many people clicked on “follow”. We all know that only a fraction of these will engage with your content.
Many of Mojo Spa’s boards are distinctly feminine, matching their site. Their unique interest boards (like their Alice in Wonderland board) are captivating and unlike what you’ll see from most other businesses. These boards aren’t about selling products; they’re about establishing their brand. Since they know this content will be interesting to their target audience, this was a genius move. This also sets them apart, and it is almost certainly part of the reason they have over 833,000 followers.
Optimize your website content for Pinterest sharing (Part One): Use images in every single post you write, so your post can be shared on Pinterest. When you find yourself getting lazy about this, remember –- not using an image in your post means no one will pin it. And remember — the prettier the picture is, the more it will get pinned. The images that appeal to Pinterest members are powerful and emotive, so keep that in mind when choosing your pictures. That combination tends to work well for your blog readers, too.
Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having a great profile image and company description.Making Pinterest marketing work boils down to having a clear strategy that resonates with your business goals. Because ultimately, building a strong presence on Pinterest is only possible when you’re headed in the right direction.
As you begin to use Pinterest marketing as part of your business’ marketing strategy, you may find that you need help creating amazing graphics setting up your Pinterest account or even creating the right content. Consider using a platform like Fiverr to hire an expert designer or Pinterest marketer to help you maximize your Pinterest marketing efforts.
Traditionally, you could only access Pinterest via its web app platform. Now it's available on your desktop thanks to Pokki. By creating folders to organize the content you find online into pinboards, you'll be able to tailor your interests and even organize them into more specific sub-categories to make them searchable to other users on Pinterest. You can add an image to your Pinterest pinboard by uploading images saved on your computer directly to the app.

Anything that might interest someone who is interested in blue stilettos is likely fair game. Pinterest is fairly lenient here because of the way keyword targeting works, but if you get too out there, say, targeting, “DIY planters,” your Pin will be rejected. Pinterest suggests that 100 keywords is the sweet spot, but you can get results with fewer.
Before choosing keywords, do your research. Check keywords using Google’s AdWords Keyword Planner, KeywordSpy or whatever tool you’re comfortable using. Also, do some research on Pinterest. Enter the keywords you’re considering using and see what comes up. People use Pinterest search differently than they use Google and other search engines, so it’s helpful to see the phrases the Pinterest community uses.
Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t. Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see; they generally don’t care if other people see what they've tagged or archived, because it’s just not about generating discussion or exchanging information.
One example of a successful campaign was the one that they ran last year. The furniture retailer realized that back-to-school was one of their key seasons because students are going to college and they have both limited budgets and space. Add that to the fact that about 50% of millennials use Pinterest, and there’s a massive opportunity for selling to college students.
Group boards are community boards for invited members to pin on the same topic. The sorts of boards you want to participate should have the following. First, they should be well curated. Next, they should have a good number of active member. Lastly, they need to have moderators who are quick to remove people who violate the spirit of the group board.
Technically, we are building out an internet scale personalized recommendation engine in 22+ languages, which requires a deep understanding of the users and content on our platform.  As an engineer on the Pin Knowledge team, you’ll work on content classification, user modeling, personalization and ranking. Engineers of this team often make measurably positive impact on hundreds of millions of users with improved machine learning modeling and featurization breakthroughs.

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Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!

Pinterest is constantly tweaking their algorithm and what worked marvelously in 2014 is passé in 2015. You might notice that your Pinterest home page now features pins that are “picked for you”. What I noticed about those pins is there’s nothing exceptional about them in terms of the dimensions or their descriptions but they typically have one thing in common and that is recency.  Those picked for your pins are typically only 2 or 3 hours old. That’s why I think a critical Pinterest tip for 2015 is that we absolutely must use a tool to schedule our pins! My favorite is Tailwind but I’m using checking out Viraltag and Ahalogy. My new motto for 2015 – Always Be Pinning!


I’ve been steering away from doing that lately, however (even though I recommended it in this post) because I do have some concerns about using someone else’s image in my posts. I do wonder about the legality of that, with regards to copyright. But you can make your own call about whether or not it’s the right decision for you. That embed option is available on any pin, though.
Shop the Look Pins are exclusive to the fashion and home decor sections of Pinterest and they allow users to easily find and purchase items from the pin. Users can recognize Shop the Look Pins by the small white dots that call out the items in the pin that are for sale, and users can tap the white dot to be directed to the website where they can purchase the item.
@Sean Locke – agreed. Those are exactly my points. I may have a blog and a website with images I’ve chosen to share with the world (and now I need to watermark all of them because of Pinterest), but that doesn’t mean I am allowing people to use them for business purposes. Pin them on an inspiration board for personal use – I’m fine with that. Pin them on a business-related board in order to draw visitors to their Pinterest board I am not fine with. If a landscaper’s business suddenly increases because he has 25 amazing boards of other people’s garden photos, he owes them some credit/money. He would not be allowed, exactly as you said, to grab their images and include them on his blog, website, or printed marketing materials… so I don’t think it’s right to creatively use them on Pinterest if your Pinterest board is remotely commercial. Even if the main image keeps its link back to the original source. It just doesn’t seem right.
Use Pinterest’s embed option to publish pins as content in your blog posts and website pages. Note: As Pinterest is catching on, you may need to tell your users that they need to click on a Pinterest image to get to the original source. When I tried this last week, a reader wrote to me and asked, “Is there more to that Pin thing? Or is it just a pretty image?”
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
You mention linking our Pinterest to our Facebook pages, but if we are a business and have a Facebook page, how can we link our Pinterest since pages don’t really have their own log-in?? If I try to link to Facebook, it picks up my personal Facebook account (and I’m admin of my page.) Do you know if an interface with Facebook pages for Pinterest is coming? Or I’m just going to post links on Facebook to my Pinterest boards is my plan. Thanks for the article-lots of great info!
You are dead on George. It is the pretty butterfly of the moment. I do believe people hang out there a lot and I do believe it drive traffic. But I don’t have faith that already saturated people can split their time with yet another platform. I am to the point where I am recommending to people – if you want to try out a new platform figure out which platform you are willing to give up. You can jump on Pinterest just because your friends are on there.
Users will never even see your image if you don’t have the right keywords and copy to tell them (and the Pinterest algorithm) what you have in store. Pin descriptions, board descriptions, profile descriptions, and board titles should all creatively include keywords for that very reason—but avoid writing copy that looks and feels like low-effort keyword stuffing.
While Pinterest is well-known for its food, health and travel posts, it’s also a platform that can take ordinary or even dry topics and make them engaging and interesting. For example, website developers and financial planners all successfully use Pinterest to teach “dry” topics like banking and coding. Divorce attorneys and project managers can offer their most helpful content to those who are searching for answers or the latest inspirations on that topic. 

This plan comes with the opportunity to schedule up to 100 pins in your queue. You’ll also get a handy social media calendar, detailed analytics, and use on up to eight accounts. You’ll also get access to their image editing tool, “Pablo.” This software will assist you in creating Pins for your brand using templates or designing them from scratch in your browser.
Pinterest is a visual wonderland with images of everything from DIY dining room tables created from reclaimed barn wood to inspirational quotes superimposed on photographs of ocean sunsets. Described as a visual bookmarking and discovery platform, the site is a virtual pinboard of ideas located on the Internet and shared in user-created Pinterest boards.

Sure, we’ve just told you that Pinterest is a visual medium—but great visuals alone are not enough to create serious engagement. Make the most of the description field to tell viewers exactly what they will get if they click through to the linked content on your site. Make sure to include your most important keywords to help your Pins appear in search (but, of course, be sure to do this in a natural and helpful way rather than engaging in keyword stuffing).
Shop the Look Pins are exclusive to the fashion and home decor sections of Pinterest and they allow users to easily find and purchase items from the pin. Users can recognize Shop the Look Pins by the small white dots that call out the items in the pin that are for sale, and users can tap the white dot to be directed to the website where they can purchase the item.
You should not pin your own content always. This rule of thumb is important because you want to keep your content fresh and dynamic to keep your readers reading. Rather than just pinning your own content, pin content related to your business, interesting images, quotes and mix in your products and articles. Create a different board that cover your targeted customer’s interests. This will also allow you to feature your best products beside them.
Kristi is a staff writer at Fit Small Business, focusing on marketing for small businesses. Her past experience includes founding, growing and selling her own full-service digital marketing agency. Her expertise includes content marketing, public relations, social media marketing, email marketing as well as event marketing. She has worked with over 500 small businesses & start-ups in her career. When she isn't writing or giving out marketing advice, she can be found planning her next travel adventure or enjoy Florida's beaches.
While Pinterest is well-known for its food, health and travel posts, it’s also a platform that can take ordinary or even dry topics and make them engaging and interesting. For example, website developers and financial planners all successfully use Pinterest to teach “dry” topics like banking and coding. Divorce attorneys and project managers can offer their most helpful content to those who are searching for answers or the latest inspirations on that topic.
Incorporate color contrast. Color contrast is another good practice to incorporate, because it makes your images more visibly appealing and easy to read. Unsurprisingly, it helps users with low visibility be able to make out the images more clearly in many cases. Pinterest officially recommends a contrast ratio of 3.00:1, and released this image to show the importance:
When it comes to Pinterest marketing for businesses, remember that marketing on Pinterest is a marathon, not a sprint. You have to approach it for its long-term benefits rather than trying to gain short-term results immediately. Especially since, as we discussed above, the life of pins on Pinterest are so much longer than the life of posts on other social media platforms, you need to be prepared to see pins through to the end of their lifecycle and not give up on them prematurely. Since Pinterest is a great place to start future customers off in your sales funnel, you also need to approach your Pinterest marketing strategy with customer relationship building at the forefront.
You mention linking our Pinterest to our Facebook pages, but if we are a business and have a Facebook page, how can we link our Pinterest since pages don’t really have their own log-in?? If I try to link to Facebook, it picks up my personal Facebook account (and I’m admin of my page.) Do you know if an interface with Facebook pages for Pinterest is coming? Or I’m just going to post links on Facebook to my Pinterest boards is my plan. Thanks for the article-lots of great info!
@Patricia – Watermarks are definitely key but I know many artists who do not like them. If placed on an edge/corner of an image, they do not help against theft – anyone can crop the edge off. If placed over the center, your prospective customer can’t *see* the image clearly so I only know of one artist out of hundreds who has opted for that. I can’t see any watermarks on the link you provided- I see a page of thumbnails and when enlarged don’t see any watermarks. The second method helps protect against blatant theft, so maybe the answer is the more subtle first method. I am not sure how offering a folder of “Pinterest friendly” images would work. Anyone surfing the web can find any image you’ve posted on a blog or website and pin it and not even know a “friendly for Pins” folder exists…
If you’ve ever wanted a way to boost impulse buys, Buyable Pins are the answer. As users browse through Pinterest, creating boards and getting ideas, they’ll be able to see your product, the price, and purchase it all with a few quick taps or clicks on their mobile device. They don’t even have to re-enter their payment information each time they buy, making the process go quickly—before they get the chance to talk themselves out of it.
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