How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.
Pinterest makes it very clear that vertical aspect ratio is imperative when creating content for Pinterest audiences. Pins on Pinterest are recommended to be 2:3 — 600px wide x 900px high. These are the ideal dimensions so users can see the image in the best possible way. Vertical images also prove to be better for engagement because they take up more space in Pinterest’s kanban format, which takes up more real estate on users’ devices which is ideal for brands. Pinterest discusses the importance of the vertical aspect ratio and proper dimensions in their Creative Approach to Pinterest article.
There is no definite formula when it comes to getting your pinning timing right. Depending on whether your business is targeting a local audience or a global one, you should always experiment with your timing when you are pinning.Also, Pinterest is a busy social media site with many different types of people using it. So try pinning throughout the day at different times so that you’re reaching out to a bigger set of your audience.
Hi Elna! Thanks for the great info. I plan on checking out Tailwind today! I have two pinterest accounts and they both have approximately 100,000 followers on each. I am also on several group boards. I generally avoid pinning images that link to my website on them, as I’m not sure if board owners would be bothered by this. I’d love to know your thoughts on this.
I wouldn’t worry too much about not getting a response. I sometimes don’t respond to my emails; I just let people in the group. Make sure to check your Pinterest notifications! I would also try lower tiered group boards with a lower reach to get in. These group owners are more than happy to let you in because they are trying to grow your followers.
I’ve done some thinking this past week, and I really don’t have much of a Pinterest strategy 🙂 But I do think what has worked for me, and would be my best tip, is that almost all my pins are things I truly like and that fit in my niche of homemade and DIY projects. People who choose to follow me on Pinterest know that they will find pins and more ideas on the same subjects that brought them to my blog. And if they found me on Pinterest first and have then come over to my blog, they will again find lots of info on the same subject as the type of pins they found interesting. I think this gives some continuity to my brand and continues to give me an authentic voice on my subject.
Pinterest images should be long and narrow to take up the maximum amount of visual space and get noticed! Look at your favorite pins and see what the images have in common so you see what types of images are repinned and shared. I create images that are up to 735 pixels by 1102 pixels. This creates an engaging invitation to repin your pinned article.
There are a lot of great pictures online, from memes to gorgeous professional photography. You can opt to save the ones you like to your computer or maybe even post them to Tumblr, although if you're a frequent poster they might soon get lost in the chatter. Pinterest is an alternative that lets you organize all your favorite photos and show them off to others.
Group boards are community boards for invited members to pin on the same topic. The sorts of boards you want to participate should have the following. First, they should be well curated. Next, they should have a good number of active member. Lastly, they need to have moderators who are quick to remove people who violate the spirit of the group board.
Ad group. This is where you decide on your budget, where to display your ads, your target audience, and how long the ads will run. Also, depending on the objective, you can have more than one ad group in each campaign. For example, if you’re a clothing retailer, your campaign can focus on driving traffic to your website while each ad group is dedicated to specific products — one group for women’s dresses and another for men’s suits.
First, complete your profile describing your business including relevant keywords that users will use to search. Next, you are going to want to upload a good logo as your profile picture. In addition, create minimum 10-12 boards and pin at least 9 pins on each board. As a result, this gives the board an active appearance and people will be more apt to explore your board.
Start by seeding your boards with amazing content. Check out some of the most popular boards for ideas and inspiration. Don’t just focus on your specific niche. Try to find aspects of your niche that apply to the general public. For example, if you are an internet marketing business, you may want to search out and pin marketing infographics or how-to images.
Part of the reason behind the furniture store’s Pinterest success is that the audience is already 'engaged' in projects like décor, so the people that use the app or site are essentially already planning to purchase specific products. IKEA has also taken advantage of Pinterest's new advertising formats such as shopping ads, which has helped them lower their cost-per-click (CPC).
Don’t make this mistake because pinning everything and anything clutter your pin boards. Disjointed pins can make your boards look unorganized and lack any kind of theme. Pinterest surfers like content to be organized so that they can easily find what they are looking for. Don’t be afraid to pin interesting content your audience would enjoy, but try to keep them connected to your business.
Kate Ahl is the owner of Simple Pin Media. She helps bloggers and business owners manage their Pinterest page while teaching bloggers and online entrepreneurs how to use Pinterest to market their business. Her philosophy is simple, actionable and uses data based decisions to create the best Pinterest marketing strategy. She runs Simple Pin Media out of a She Shed in her garden, loves good cheese, great friends, and sparkly drinks.
Great Post, I’m a 17 year old who has recently started blogging and I’m trying to get traffic through pinterest but I’ve been finding it really hard to get on group boards. People don’t reply to my messages, comments or email. I was just wondering what method do you use to get on group boards. Your advice would be really appreciated. Keep up the great work 🙂
Use Pinterest’s embed option to publish pins as content in your blog posts and website pages. Note: As Pinterest is catching on, you may need to tell your users that they need to click on a Pinterest image to get to the original source. When I tried this last week, a reader wrote to me and asked, “Is there more to that Pin thing? Or is it just a pretty image?”
Shopify users – this is really simple to do. Select the Add HTML tag option, copy the full meta tag, head over to your Shopify admin > online store > themes, on the appropriate theme click actions > edit code, click on the layout section, click theme.liquid and then paste the full meta tag onto a blank line directly under the opening tag. And then save. (More detailed instructions here).
Pinterest is a highly reputable business, and use of their website is unlikely to give you a virus. However, it is possible to click on pins that lead to sites hosting malicious content, such as viruses or malware. Pinterest does not monitor the integrity of linked websites, so always be careful when leaving the main site. When using browser extensions to increase the site’s functionality, only download and install extensions from sites you trust.
There is a ton of advice out there for what makes a good pinnable image but what you are wanting is for people to click-through that image and not just pin it. Experiencing why you click-through to an article is better than just knowing by reading the research. If you would click the image than your audience probably will too! So when I do a search on Pinterest, and I actually click-through to the website to read the article, I will then pin the image to my “Click Through Pins” board. I then can go back and analyze what made me click-through the pins to the site and can apply the personalized research to my brand.
Hello! My name is Ana and I am a UK blogging growth strategist & coach, social media geek and the biggest supporter of women who are starting a blog or building their digital empires. I am obsessed with all things blog traffic and affiliate marketing and The She Approach is simply the platform where I openly share my strategies & failures, in the hope of helping new bloggers get ahead faster. Read more →
Eighty percent of Pinners use the Pinterest app to access the network on mobile devices, so images should be optimized for a small screen. Vertical images are your best bet, since they give you more real estate to work with. The image ratio can be up to 1:2.8, but 2:3 is ideal,which means your image should be 600 x 900 pixels. If your image is taller than 1560 pixels, it will get cut off.
Pinterest’s conversion tracking tags are a little more complicated to set up than Facebook’s, and for merchants without coding experience it can be intimidating. One of the biggest advantages of this app is that it simplifies the process of setting up Pinterest conversion tracking tags for your store. And without the tracking tags, you wouldn’t be able to retarget accurately, or track the results from your Promoted Pin campaigns.
While creating and sharing content for your Pinterest profile and marketing to users, be sure to keep your target audience in mind. Similar to the way you would when creating new products, developing your branding, or posting to other social networks, you want to ensure you’re pushing out content that appeals to your target audience, current customers, and buyer personas on Pinterest.
Do you use the interval function to drip out your pins over time to your group boards at all? I was doing this to get my pins to drip out over 1 month, but then I read something on Lady Boss League about dripping them out over a week. So I’m giving that a go. So long as I publish a new post once a week, I’ll have fresh content going out to my group boards consistently.
Many of Mojo Spa’s boards are distinctly feminine, matching their site. Their unique interest boards (like their Alice in Wonderland board) are captivating and unlike what you’ll see from most other businesses. These boards aren’t about selling products; they’re about establishing their brand. Since they know this content will be interesting to their target audience, this was a genius move. This also sets them apart, and it is almost certainly part of the reason they have over 833,000 followers.
There are two types of Save Buttons: Automatic Buttons which show the Pinterest Save Button icon on your images automatically so users know they can save that image to Pinterest, and there’s also the Hover Buttons which show the Pinterest Save Button icon on your images when users’ cursors hover over your images, so they’re a little more discreet but still signal to your visitors that the image can be saved to their Pinterest boards.
Thanks for stopping by and commenting! Yes! Join more group boards! But, I thought you were already on a lot? Oh, maybe that’s FB 🙂 As for the interval function, I had no idea that was an option in Tailwind. I honestly don’t stay in the dashboard of Tailwind so I’m learning as I go. How is that different from scheduling them based on your schedule? Is this so you don’t “spam” a group board? So far I haven’t had that happened even when I was scheduling 200 pins a day. I’ll go over to Lady Boss League and find that post! Thanks