You can achieve all of these things for your business by following the Pinterest marketing strategies we reviewed and incorporating the available tools and resources to help you succeed as a business on the platform. So, sign up for a business account and begin creating unique and engaging content to market to your customers and followers on Pinterest.
A note on ad groups. Your ad group is where you set your daily budget and all your targeting. It can be very tempting to break out your targeting into dozens of ad groups for easy analysis. If you have time for that, by all means, go ahead, but be aware that if your ad groups are below about $5/day, it’s going to take a long time to get a clear picture of what is working and what isn’t. After all, if you bid $.25, and your daily budget is $1, how long will it take before you know if those clicks are converting at a decent rate?
The end goal of using Pinterest for business is to get users to engage with and take action on your pins. Engagement can mean anything from clicking on a pin to see it in detail, saving a pin to one of their boards, sharing a pin with a peer or even trying a pin idea out for themselves. All of this helps to create brand awareness and puts users in the very beginning stages of your sales funnel.
Part of the reason behind the furniture store’s Pinterest success is that the audience is already 'engaged' in projects like décor, so the people that use the app or site are essentially already planning to purchase specific products. IKEA has also taken advantage of Pinterest's new advertising formats such as shopping ads, which has helped them lower their cost-per-click (CPC).
Ideally, you don’t want to repin pins that deal directly with a topic that you have content about as you want to keep people reading your own content, not a competitor’s. However, you can repin things that might give additional or complementary information. For example, if you write about do-it-yourself home projects often, but you don’t have any content on how to restore old furniture, repinning some pins that are about that, might be helpful to your audience.
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For me, it’s more budget friendly when I use Tailwind to pin to my group boards. With Tailwind I pin around 50-100 a day. I only pay $9.99 a month for unlimited pins. With Board Booster, I’d have to pay something like $84/month! So with Board Booster, I only pin 45 pins a day which is only $10/month. It’s just more cost effective for me. It may not be for you. Also, I would change that ratio to more pins of YOUR blog and less of other ones. As for follower growth, I don’t suspect a scheduling tool would help; getting more on group boards yes, making your blog Pinterest friendly and your pins Pin friendly.
Your growth story is very inspiring. You already had over 600 followers though! That’s a lot compared to my measly 30. Do you think your strategies help from the very beginning? I’m probably still too new to contribute to group pages, though I feel I have valuable content. If you have advice for beginners that is different from what you’ve already mentioned, I’d really appreciate hearing it!
Something I’ve been struggling to figure out is how to pin many pins a day, while keeping a good chunk of them as pins from my own content. I only publish new content once a week. Let’s say I want to post 50% my content and 50% of others’, I would only be pinning two pins per day (one for my new post and one of someone else). Am I supposed to be pinning older content that’s already in those boards? If so, how often should I be doing that? I just don’t understand how people say to pin X number of pins per day and X amount should be your own content. Help! Thanks, Rachel
Join Pinterest group Boards. Group boards are shared boards where many different users are invited to contribute. They are differentiated from personal boards by the use of a special group icon. Pinners who follow the group Board show up as followers of the owner only, but all Pins to the group Board, from all contributors, can show up in the home feed of every Pinner who follows it. Think of the implications of joining a group Board with a contributor who has over 100,000 followers! Use a tool like PinGroupie to determine which group Boards you should seek membership to.
Thanks for the advice, Tamara. I’ve been marketing on Twitter, Facebook, Pinterest and even a little on Flickr. And I’m working on producing blog content now. I knew marketing efforts take longer than a month to be most effective- but after a month I am looking for ways to make improvements and how to better approach my marketing strategy. I feel like my actual marketing messages aren’t ideal- so I’m working on building the blog and filling it with useful content. I’m going to be blogging about what’s going on in our shop, our inspiration, free craft tutorials and crafty business advice- I think that will help with establishing myself as an expert and also building a stronger following. What do you think?
Lastly, under the Social Warfare > Advanced tab, you can set a number of global Pinterest options such as telling Social Warfare to use your feature image as a fallback when you don’t add a Pinterest-specific image to a particular post. You can select the option to have your Pinterest-specific post image automatically inserted into your post, or remain hidden and come up when a visitor is using the Pinterest browser extension.
Great Post, I’m a 17 year old who has recently started blogging and I’m trying to get traffic through pinterest but I’ve been finding it really hard to get on group boards. People don’t reply to my messages, comments or email. I was just wondering what method do you use to get on group boards. Your advice would be really appreciated. Keep up the great work 🙂