Great post – your tips are helpful! I joined Pinterest last week (after waiting for my invitation to arrive – nothing like not getting in right away to create more desire to join – lol!), but then wasn’t sure what to do with the site once I got there! I find myself torn between keeping this truly social and fun by posting photos of great clothes, food and images from my backyard chicken blog and mixing in my marketing business. I suppose the beauty of it is having different pin boards that reflect the different interests in our lives. Thanks for the helpful post.
Pinterest operates differently than other popular social media platforms. Many people don’t use the network for broadcasting content to their followers — they use it to save valuable ideas, products, and content for a later time. Since many consumers save products to go back and purchase them later, Pinterest is the perfect tool for businesses selling products or content. In fact, 93% of users plan purchases with Pinterest, and 87% actually make a purchase because of something they saw on the platform.
Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined. However, you won’t be able to generate traffic unless and until Pinterest users…
Join Pinterest group Boards. Group boards are shared boards where many different users are invited to contribute. They are differentiated from personal boards by the use of a special group icon. Pinners who follow the group Board show up as followers of the owner only, but all Pins to the group Board, from all contributors, can show up in the home feed of every Pinner who follows it. Think of the implications of joining a group Board with a contributor who has over 100,000 followers! Use a tool like PinGroupie to determine which group Boards you should seek membership to.
This has a very important implication: The more engaged and loyal your followers are, the faster your pin will take off. Pinterest has said the number of followers did not matter as much as the percental engagement. This, however, also means that users who built their accounts organically (as opposed to follow/unfollow techniques), will have a bigger benefit.
To make the most of your Pinterest ads, always create a Pinterest post-click landing page to direct all of your traffic to. This type of dedicated page is the best place for users to “land” after clicking your pin, and will significantly help convert prospects into leads because it’s free of distractions (e.g. header navigation, social icons, etc.).
The “People you reach” tab has some extremely valuable information. We always think within our niche, but our followers don’t. They might be interested in travel, DYI home decor, and recipes. It can be a very smart idea to toss in a couple of boards to cover these topics as well. Your end goal should always be engagement, and what better way to engage than with the topics your audience likes?
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