I’m a crafter and Etsy shop owner. I’ve been using Pinterest for nearly a month now and it’s generating a little bit of traffic, but not as much as I would like. I’m going to fine comb my way through this list over the weekend and see if I can implement some changes that will allow me to optimize my use of Pinterest. I honestly had no idea there were as many as 56 ways to market with Pinterest- so impressed!
15. Social Media Examiner: Social Media Examiner doesn’t exclusively publish Pinteret or visual marketing tips, but the ones that are published here are of the highest quality as they are written by people who have a vast knowledge of Pinterest. So make sure you read their posts on using Pinterest for business regularly. They also have some good articles on visual marketing.
Follow these Pinterest marketing tactics to develop your blog. On your blog, place striking images with your blog posts, add easy engagement mechanics like the Pinterest Pin It and Follow Me buttons. On Pinterest, reach out to like-minded pinners and be sure to add calls to action on the blog posts you pin on Pinterest. These are a great start for increasing your website traffic and visibility.
When it comes to Pinterest marketing for businesses, remember that marketing on Pinterest is a marathon, not a sprint. You have to approach it for its long-term benefits rather than trying to gain short-term results immediately. Especially since, as we discussed above, the life of pins on Pinterest are so much longer than the life of posts on other social media platforms, you need to be prepared to see pins through to the end of their lifecycle and not give up on them prematurely. Since Pinterest is a great place to start future customers off in your sales funnel, you also need to approach your Pinterest marketing strategy with customer relationship building at the forefront.
Hashtags on Pinterest are used to help users identify Pins and boards about a specific topic they’re searching. When users click on a hashtag you include on a Pins, they’re brought to a page in which they can view all content ever posted on the platform tagged with that specific hashtag. You should add hashtags to your Pins, boards, and promoted content (if you have any) to ensure the greatest amount of visibility.
“Pinterest has nearly five million users, and is rapidly growing. Nearly 1.5 million unique users visit Pinterest daily, spending an average of 15 minutes a day on the site.” That’s really impressed. So I see that Pinterest maybe will become the must-join social channel in this year. Easy to use with Pin button, I think all business should try it. And sure I will start with it now. Thank you for your great article.
Now please, don’t go rushing off writing make-up tutorials on a travel blog. You’d probably have to solve this riddle through content curation. The more often somebody pins one of your pins, the more often they are shown your pins. This should be your ultimate goal. That being said, you could use it as inspiration as well, as even a travel blogger could be writing about an especially tasty local recipe.
You may notice when browsing the web now that there are various Pin This–type tools throughout online content. These Pinterest social sharing buttons are found everywhere from the beginning of a post to the images throughout the post to the end of the post next to comment and other social share buttons. In a post on the blog, Resourceful Mommy, hovering over each image provides readers with a Pin It option.
Thanks so much! So glad you found tips for your Pinterest followers and Pinterest marketing strategy. As for those types of group boards, I wouldn’t worry too much. As a group owner of three group boards, I don’t police them too much so I would suspect many of bloggers do the same! Just make sure to hit shuffle if you schedule your pins that way with Tailwind!
Just like other platforms, Pinterest wants you consistently using the platform! As a Pinterest marketer, avoid inconsistency and plopping a bunch of pins on the platform once a week or so. Get into a regular habit of pinning when your audience is using the platform. Using a Pinterest scheduler like Tailwind can help you choose the ‘smart’ times to pin as well as creating a queue so that you don’t have to manually pin, especially if you have difficulty staying consistent. (Psst—want to hear more about Tailwind? Check out my posts here).
By choosing the right category for your content to be shared in, your Pins and boards will become more searchable for users looking to discover content similar to that of your business. Users can search for specific categories on Pinterest or simply go to the “Categories” section of any profile on the platform to view all content related to the topic they’re searching.
To make your pins discoverable by users, optimizing your pin titles and descriptions with keywords will help Pinterest suggest your content as a search result when relevant. We discussed Keyword Research in depth in our Ultimate Guide to Keyword Research article, and although it’s tailored towards finding keywords for search engines like Google, the same principles apply to finding keywords for Pinterest. Your Pinterest marketing keyword strategy, however, should be to use as many keywords as possible whenever and wherever relevant so your content can be discoverable by as many users as possible searching for pins like yours.
Hi Elna, this an easy awesome article, I very new to pinterest; I am a small youtuber ( braid, home remedies, makeup reviews) I joined pinterst today because I want to grow my channel. I am lost here lol, everything is new and a bit confusing, I have just posted three videos ( how to do a french braid, how to cornrow and how to do african stretching hairstyle) can you please check my pinterest page and please give me feedback I really need it. Yes I hate follow me I follow you back, that method is big on youtube, I did that when I first started and it’s not good at all.
To execute a winning Pinterest marketing strategy, you need to be pinning consistently to Pinterest. It’s recommended to pin between 11-20 times per day which may seem like a lot, but as outlined in this Ultimate Pinterest Marketing Guide, 80% of the content can be content you re-pin from other users on Pinterest (and thus save to your own Pinterest boards) while only 20% of it should be original content.
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
Patricia, those are great tips too. I really wish the folks at Pinterest would get back to me about its commercial use. Maybe their initial thoughts were not for business use and now that it’s taken off as it has, they may be rethinking the rules but it would be great to have clarification because I’ll be out there creating my own business board if I feel comfortable knowing it’s in keeping with their terms!
Pinterest is the ultimate visual search engine and the world’s catalog of ideas, and it’s the only social media platform that enables users to plan for the future rather than share the present or reflect on the past. With a Pinterest for business account, brands can create and manage a Pinterest marketing strategy that boosts brand awareness and drives traffic and conversions to their website. In this article, we discuss in detail what Pinterest marketing offers brands in terms of marketing power and what a Pinterest for business account can do for a business and their bottom line.
Website traffic. When the goal is driving website traffic, Pinterest charges for clicks to a website (CPC). An important note on this campaign type is that advertisers are only charged when users click to acess your website directly from the promoted pin. There is no charge for clicks from a repinned pin. Those clicks are marked as downstream or promoted traffic and are highlighted in the campaign report.
There are a lot of great pictures online, from memes to gorgeous professional photography. You can opt to save the ones you like to your computer or maybe even post them to Tumblr, although if you're a frequent poster they might soon get lost in the chatter. Pinterest is an alternative that lets you organize all your favorite photos and show them off to others.