When I write my Pin descriptions that mimic the language that pinners use when writing notes to themselves, I can increase the engagement on that particular Pin. “LOVE this baked chicken recipe! Pinning for meal planning, healthy eating” is much more inviting than “Check out this baked chicken recipe on my blog! #healthyeating #mealplanning #chickenrecipes. 


I have already covered a few blogs you must read for Pinterest tips as a bonus in my article 30 Pinterest Accounts and Boards You Must Follow for Marketing Tips. Since then I have learnt about other blogs that regularly cover Pinterest tips, so here’s a separate article that is dedicated to the great blogs that cover the best Pinterest tips. Check them out below and read their tips to improve your Pinterest knowledge…
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
Thanks so much for your wonderful comment! I’m humbled by your warm words. As for making money on Pinterest, I think you need to focus on list building via Pinterest first. From there you can start creating pins to landing pages and then upsell once they are on your email list. You can also create pins that direct to Amazon or to your digital product. I hope this helps!
Shopify users – this is really simple to do. Select the Add HTML tag option, copy the full meta tag, head over to your Shopify admin > online store > themes, on the appropriate theme click actions > edit code, click on the layout section, click theme.liquid and then paste the full meta tag onto a blank line directly under the opening tag. And then save. (More detailed instructions here).
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
Pincodes are a unique code that work similarly to QR Codes and they help people find your brand and products on Pinterest. Pincodes can be placed on any of your physical brand assets like brochures, business cards, packaging and displays and whenever people scan them with their Pinterest app, it’ll direct them to your content destination on Pinterest.
As an advertising platform, Pinterest can be used in a variety of ways and for most types of businesses. The important part is to determine precisely how you will use it before you spend a lot of time on it. Bear in mind that it’s a platform for inspiration, discovery, and ideas, so for the most part, in order to engage users, you have to “catch” them in the planning and consideration phase of a project or purchase.
I share Andrew’s perspective, but I would phrase it differently — be relevant! As a brand, before you jump in spend some time “listening” or observing to get an understanding of the platform and then map your Pinterest strategy accordingly. Look at your target audience, the types of boards they’ve created, and the content they’re pinning. How does your content fit in with that? How does Pinterest fit with your overall social marketing/business strategy?
Now that you have your boards create, you want to create customized board covers. Taking the time to do this will help you to establish your professionalism and solidify your unique identity on Pinterest. Board covers allow you to put your branding on the front of every board, which gives your profile a polish that most business profiles don’t have.
Pin with your target market in mind. Not just the things that you personally write about, but also lateral content they’re also interested in. This applies not just to what you pin, but how you craft your pin descriptions, board descriptions, and profile. Think of your target market every time you sit down to pin, and you’ll have much greater results than if you only pin according to your own tastes. 
Our mission at Pinterest is to bring everyone the inspiration to create the life they love. We believe promoted content can play a big role in helping people create a life they love, which is why we want ads to be some of the best stuff you see on Pinterest. If you follow these guidelines, you’ll be all set for promoting great content on Pinterest.

Collaborative boards can help you reach a new group of pinners and have your pins be seen by more people. You do need to be careful about which boards you join because all the pins will show on your Pinterest presence as well. You can only select the cover photo if you are the owner of the group board. One of my newest collaborative boards is my Pinterest Tips for Success board. All the pinners are fantastic about adding great content and sharing their Pinterest skills.

Now you have everything in place and you just have to follow step 4 every time you write a new blog post. While your pins may be found simply because you did a good job at inserting keywords in the right places, you also want to make sure you give them a little boost from now and then and you put them in front of people that will potentially repin them.
There is one important warning: You will only benefit from such groups if your pins are perfect. These initial repins help your pin appearing in a lot of feeds, but if your pin is not engaging enough, it could actually hurt more than it helps. Why? Because it will have tons of impressions, but maybe no clicks or comments, decreasing the overall engagement numbers.
Pinterest is always testing new algorithms.  A few months ago there was a rumor about the first 5 pins that were better, but that’s no longer the case. Because they started noticing that people were not pinning their 5 best pins first and they shut it down because we were prioritizing bad pins. It all changed within two months which is why the emails you can sign up for are so important.
Health & fitness are one of the most popular content categories on Pinterest. New York studio Kettlebell Kickboxing has built a strong profile on Pinterest because they do a fantastic job describing why potential customers should come in and join them in their profile. They explain their program and why it benefits users in just a few words. Their boards also reinforce this. For example, their Kettlebell Boxing board features articles and resources about why the program works so well.
This article has hopefully given you some insight into everything Pinterest offers for businesses and how businesses can make use of Pinterest to grow their reach and get Pinterest users started in their sales funnel. Pinterest marketing can be a lucrative way to grow your sales and revenue, but it all starts with creating great content that users can enjoy and focusing on the use-case of products rather than just the products themselves. Get started with Pinterest for business and see how you can grow your brand awareness in ways you’ve never done before.
I wouldn’t worry too much about not getting a response. I sometimes don’t respond to my emails; I just let people in the group. Make sure to check your Pinterest notifications! I would also try lower tiered group boards with a lower reach to get in. These group owners are more than happy to let you in because they are trying to grow your followers.
Great post! I started using Pinterest over a week ago and my traffic increased dramatically! I really didn’t expect it! I have a little question… when I pin an image from my blog and get 100 repins for example, let’s say that this results in 500 views on my blog… shouldn’t I be gettin more and more traffic on the following days? I’ve noticed that my blog traffic only increaces when I pin…but I don’t understand how come my traffic is not multiplying as a result of the many repins I get. Instead my traffic goes back down until the next time I pin…

Like Pinterest discusses in their Tips for Creating Customer Growth on Pinterest article, “too often, online marketing tactics focus on customers who already know what they want to buy—instead of expanding their reach to also include people earlier in their shopping journey,” which is an extremely important perspective to keep in mind when creating content for your Pinterest marketing strategy. To grow your reach on Pinterest, you need to focus on the early steps in a user’s shopping journey and that starts by telling a story and creating a need for the user to make them want to purchase your product to fulfill that need.


I’m not an alarmist. I like safe, simple rules and guidelines that stay consistent over time. I don’t think Pinterest is any different. Over time, Pinterest marketing has evolved (hey, hashtags) but the foundation of keywords and vertical images has not. Human interaction with Pinterest has changed. In this post, I’ll be sharing the main principles to a solid Pinterest marketing strategy.
I’ve been on Pinterest for six months or so. My first reaction was “oh, pretty” and “wow, so useful” and “this could suck up entire days/weeks/months!” So I’ve been very hesitant to spend too much time there. Things have definitely picked up in the last 3 months. I see that many of the small business textile organizations and designers are using the B2B pretty effectively, but these are very visual businesses.
To promote your Pinterest account and content, you should share your Pins, images, and videos in other areas to improve your chances of being seen and followed. For example, you can claim your business’ Pinterest account on Instagram, Etsy, and YouTube so your followers can easily learn about the other platforms you’re on and how they can view more of your content. Additionally, claiming your account will provide access to analytics and data on all of these Pins so you can see the other networks your audience is most interested in.
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
Pinterest is no social media channel, but a visual search engine. I’ve lost count how often I repeated this mantra in the last 3 years and recently even Pinterest officials are using similar terms. In the early days of Pinterest, people would follow other users and see what they liked in their feeds. But these days an increasing number of people will use it to search for recipes, wedding inspiration or travel guides. They are searching.
Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?
Hi! Great post! I’ve only just gotten back to Pinterest after ignoring it (I know, I know) and just started using Tailwind. What do you mean about dripping your posts over the course of a week or month? What exactly is the strategy there, and how do you do it? Also, how do you get 100 recommended optimal times with the free tailwind? They only offered me three optimal times to start. Did you just add to that general time period manually, or am I missing something? Thanks!

Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
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