This checklist serves as a lead magnet to attract the right people to sign up for her mailing list. She included a sign-up box for this checklist in relevant blog posts and regularly published these articles on Pinterest. Besides organic pinning, she also promoted some of the pins to a more closely targeted audience through a paid Pinterest ad campaign.
With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40 percent of new users are men.
I pin a minimum of 5-10 pins per day. Most of those pins are my own content and are being pinned to my own boards, along with a few group boards. How often you pin per day depends on how much content you are creating. There is no magic number. You have to figure out what works for you. It’s not detrimental to pin 10 times one day and 15 the next day.

Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
Pinterest loves new pins. So, if you could, you should be sharing new pins, preferably all pointing to your website all day. BUT at the same time, you want an engaged audience. The way the smart feed works now, users who repinned one of the pins on your boards are more likely to see more of your pins. So, making use of proven content from other people (by repining) can still help you gain traction.
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
Elna, this is a GREAT post and I love your blog. I have a question… my website doesn’t have many group boards… do you have some suggestions for me? My niche is dealing with Chronic Migraines (not fun or colorful!) and I don’t know where to start. Any help is welcome. I also have a course with a free bit, but I feel uneasy putting it in my bio…. I will have to think about that…
Rand Fiskin from MOZ is predicting that Pinterest advertising will be a juggernaut in the upcoming 2015 year for social media advertising. He’s predicting that advertising spending on the social media site will reach $50 million dollars.  And I predict that the amount of advertising dollars on Pinterest will continue to grow as well. So how do you take advantage of this juggernaut opportunity?
It is more effective to Pin multiple times a day than to Pin all at once. This is because the more consistently you Pin, the more Pinterest’s Smart Feed will show your pins. Your goal is to Pin five times per day. You can work up to this number by starting with two pins a day of your content and two repins. However, to be most effective you want to work up to pinning and repinning 10 times a day.

I have already covered a few blogs you must read for Pinterest tips as a bonus in my article 30 Pinterest Accounts and Boards You Must Follow for Marketing Tips. Since then I have learnt about other blogs that regularly cover Pinterest tips, so here’s a separate article that is dedicated to the great blogs that cover the best Pinterest tips. Check them out below and read their tips to improve your Pinterest knowledge…
This is only a guess. But Pinterest has indeed confirmed that they are working on various techniques to recognize both the author and the context of any picture. I’m fairly sure Pinterest already has a good idea what any given pictures is about, even if you provided no metadata whatsoever (so any empty description and no url, etc). It might be a good choice to incorporate easily recognizable landmarks, etc into your pin. The simpler, the better.

Include relevant keywords in your targeting options. Pinterest allows you to add up to 150 keywords in a promoted pin, but most marketers make the mistake of trying to add as many as possible. This results in low click-throughs and conversions. Try to have a focused and targeted approach with Pinterest keywords. This isn't Google Adwords, so you need to think about how your target customer uses Pinterest every day and target those keywords. The keywords chosen shouldn’t only be focused on targeting users, but should also maintain context with what’s offered in the pin and the web page they’re redirected to.


Rand Fiskin from MOZ is predicting that Pinterest advertising will be a juggernaut in the upcoming 2015 year for social media advertising. He’s predicting that advertising spending on the social media site will reach $50 million dollars.  And I predict that the amount of advertising dollars on Pinterest will continue to grow as well. So how do you take advantage of this juggernaut opportunity?


If you need a powerful Pinterest tool that truly digs deep and allows you to get the most out of your Pinterest account, Tailwind is probably a tool you’ll want to take a serious look at. Tailwind offers a free trial for your first 100 pins. This will help you get a feel for how things work. After your trial runs out, you can switch to the basic subscription of $9.99 a month.
Interest targeting and keyword targeting, however, hold more value than they’re typically given on other platforms. Choosing the right keywords is essential to ensuring your content pops up in the right searches organically, and the same is true for ad targeting. Choosing the right interests will help Pinterest place your ads with users who are most likely to be interested in seeing them when browsing.
This article has hopefully given you some insight into everything Pinterest offers for businesses and how businesses can make use of Pinterest to grow their reach and get Pinterest users started in their sales funnel. Pinterest marketing can be a lucrative way to grow your sales and revenue, but it all starts with creating great content that users can enjoy and focusing on the use-case of products rather than just the products themselves. Get started with Pinterest for business and see how you can grow your brand awareness in ways you’ve never done before.
If your target audience is active on Pinterest, it is definitely worth adding it to your marketing mix. For categories such as food, travel, home decoration, fashion and beauty, Pinterest is an obvious choice. However, it can be made to work for practically any type of business, whether you sell products or services. Many service-based businesses do very well on Pinterest.
Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?

I’ve done some thinking this past week, and I really don’t have much of a Pinterest strategy 🙂  But I do think what has worked for me, and would be my best tip, is that almost all my pins are things I truly like and that fit in my niche of homemade and DIY projects.  People who choose to follow me on Pinterest know that they will find pins and more ideas on the same subjects that brought them to my blog.  And if they found me on Pinterest first and have then come over to my blog, they will again find lots of info on the same subject as the type of pins they found interesting. I think this gives some continuity to my brand and continues to give me an authentic voice on my subject.  
The creators of this software intended to help you maximize your Pinterest strategy. The Tailwind app works well for bloggers, business owners, social media managers, and beginners alike. It also supports Instagram besides Pinterest. The full list of included tools is too long to fully expand upon. However, here’s a sneak peek of what you can expect to get out of Tailwind.
You may be right BUT . . . . I’ve peppered my Pinterest boards with links to resources (both mine and others) as well as entertaining pins related to my psychotherapy services and I’m getting a surprising amount of traffic from it. If the auto mechanic or lawyer chose to link back to resources, inspiration, great tips and tools, as well as entertainment . . . I suspect that he, too, would get traffic. For example, as an family law attorney might post information via images related to divorce, mediation, family therapy, custody, etc. And, an auto mechanic could post information via images related to auto maintenance, accident – prevention tips, insurance, car rental, AAA, etc.
Pinterest images should be long and narrow to take up the maximum amount of visual space and get noticed! Look at your favorite pins and see what the images have in common so you see what types of images are repinned and shared. I create images that are up to 735 pixels by 1102 pixels. This creates an engaging invitation to repin your pinned article.
May I ask why you use 2 different scheduling companies to schedule pins ? I’m using boardbooster to schedule my content to group boards and my own boards and also pinning others’ pins on my own boards. 70 % are others pins and 30% my own. Im pinning about 60 to 70 pins/day and the follower growth has been miserable. I’m also on group boards (currently about 10+ group boards.working on joining more). I’m trying to understand if it helps to use tailwind too vs just board booster
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