Then, I’m about to help you. Instead of rehearsing all the old news (like updating your profile pic and getting a business account. duh!) I tried to focus on very actionable items. Unique techniques I use every day that helped me drive a constant 5,000 visitors to my site. each. day. The information is based on official interviews and quite a couple of e-mail conversations with Pinterest (so no urban myths, sorry!), but also empirical evidence from stuff that worked out for me.
15. Social Media Examiner: Social Media Examiner doesn’t exclusively publish Pinteret or visual marketing tips, but the ones that are published here are of the highest quality as they are written by people who have a vast knowledge of Pinterest. So make sure you read their posts on using Pinterest for business regularly. They also have some good articles on visual marketing.
Facebook, Google, Instagram – all major sources of traffic are constantly evolving. Pinterest, however, changes more rapidly than all these three put together. At least, it often feels that way. Every 2 months or so, I see them testing out new features (as I have quite the big business account, I probably see some features that never get rolled out to average users).
My best Pinterest tip is to be focused. Once I identified WHY I use Pinterest, I was able to focus my boards and pins on what really matters – growing my Pinterest following, and attracting other bloggers and prospective clients. Each time I click to pin or repin I ask myself, “Is this pin of value to my target audience?” If the answer isn’t yes, I don’t pin it.
The next part of this step is to confirm your website. In the first step, you were asked to insert your website into your profile details. While that shows up publicly on your account (and might even send blog traffic your way from people that found you and loved what you pin), Pinterest needs to know that you actually own the account for them to give you sensitive details about it.

Think of Pinterest as a bookmarking tool that people use to plan their lives. People typically save - or “pin” in Pinterest jargon - images they find on the web or on Pinterest itself to different boards (collections of images around a specific topic). The pictures are clickable and link back to a webpage where further information about the image topic can be found.


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For example, instead of pinning a product photo of your brand’s lawn mower that includes a title describing the type of lawn mower that it is, a description detailing the lawn mower’s capabilities and including a link back to your lawn mower’s product page, it’s a more effective Pinterest marketing strategy to pin an image of your lawn mower actually mowing a lawn with a title that says something to the effect of “How to Get Perfectly Cut Golf Course Grass at Home” including a description that discusses what perfectly cut, golf course-like grass is and how this lawn mower can help you achieve it, and then link to your lawn mower’s product page.
Pinterest boards group together content with the same theme. For example, DAVIDsTEA — which has corporate partnerships — categorizes its boards based on seasonal teas, cooking with tea, tea-infused cocktails, and more. DAVIDsTEA’s boards are carefully pieced together to include the types of information their audience will enjoy. In addition to creating awesome boards, be sure to link all the content in your boards to your website or a landing page — within reason, of course — so you’re reiterating your messaging, as well as your organization.
Similar to other advertising channels, Pinterest has its own Tag, which is a piece of code that is applied to your website. With the Tag, you will be able to better measure the effectiveness of your campaigns, understand customer paths from engagements to conversions, define audiences for remarketing and track a number of events such as page visits, category views, searches, cart additions, checkouts, video views, signups and leads.
Thanks so much for your wonderful comment! I’m humbled by your warm words. As for making money on Pinterest, I think you need to focus on list building via Pinterest first. From there you can start creating pins to landing pages and then upsell once they are on your email list. You can also create pins that direct to Amazon or to your digital product. I hope this helps!
Pinterest is the ultimate visual search engine and the world’s catalog of ideas, and it’s the only social media platform that enables users to plan for the future rather than share the present or reflect on the past. With a Pinterest for business account, brands can create and manage a Pinterest marketing strategy that boosts brand awareness and drives traffic and conversions to their website. In this article, we discuss in detail what Pinterest marketing offers brands in terms of marketing power and what a Pinterest for business account can do for a business and their bottom line.
As we discussed at the beginning of the article, content on Pinterest successfully gains engagement and shows up as a search result for months, so the content of your titles and descriptions need to be able to withstand that test of time. Titles and descriptions that are evergreen – as in, they don’t date themselves or refer to a very specific day or time of the year – have greater lasting potential. Some content on Pinterest will be season specific, such as content for recurring holidays, and that’s okay, but think about how you can even make descriptions for seasonal pins stay relevant for the same time of year next year.
Now please, don’t go rushing off writing make-up tutorials on a travel blog. You’d probably have to solve this riddle through content curation. The more often somebody pins one of your pins, the more often they are shown your pins. This should be your ultimate goal. That being said, you could use it as inspiration as well, as even a travel blogger could be writing about an especially tasty local recipe.

Think of Pinterest as a bookmarking tool that people use to plan their lives. People typically save - or “pin” in Pinterest jargon - images they find on the web or on Pinterest itself to different boards (collections of images around a specific topic). The pictures are clickable and link back to a webpage where further information about the image topic can be found.

Why do I think so? They already stepped away from displaying repin counts for single pins starting from fall 2017. The official version states that they did not want to give old pins (which went viral in, say, 2014) a visible higher authority and wanted to give new content a chance. But I guess they are also too aware that repins can be easily faked through bots.
Pinterest is so cool. I started uploading some of my blog content yesterday to my new Pinterest account. The emails started coming fast and furious. Almost all of my repinners were women and they loved two of my categories… diet and organization. In just one afternoon I received 23 e-mails, each with notification of multiple pins, likes, or comments. Since a lot of my content is linked back to my blog, the traffic there was up a lot as well.

Hi Elna, this an easy awesome article, I very new to pinterest; I am a small youtuber ( braid, home remedies, makeup reviews) I joined pinterst today because I want to grow my channel. I am lost here lol, everything is new and a bit confusing, I have just posted three videos ( how to do a french braid, how to cornrow and how to do african stretching hairstyle) can you please check my pinterest page and please give me feedback I really need it. Yes I hate follow me I follow you back, that method is big on youtube, I did that when I first started and it’s not good at all.

How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.
Many people have the misconception that Pinterest is this happy ‘soft’ social media site for DIY moms and brides, where everything is always all perfect and dandy. While this assumption isn’t necessarily wrong, Pinterest often flies under the radar as a practical marketing tool, to the detriment of those who fail to invest time in a Pinterest marketing strategy.
I’m not an alarmist. I like safe, simple rules and guidelines that stay consistent over time. I don’t think Pinterest is any different. Over time, Pinterest marketing has evolved (hey, hashtags) but the foundation of keywords and vertical images has not. Human interaction with Pinterest has changed. In this post, I’ll be sharing the main principles to a solid Pinterest marketing strategy.
Me again- going through the list now and writing some things down to keep in mind for later and making changes as I go along- care to elaborate a bit more on #44 – “Do you have a number of different ideal client personas? Create a separate board to represent each client persona, then use those boards during your sales cycle and embed them into your website pages so people are clear about the kinds of clients you’re trying to attract.”
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