Start by seeding your boards with amazing content. Check out some of the most popular boards for ideas and inspiration. Don’t just focus on your specific niche. Try to find aspects of your niche that apply to the general public. For example, if you are an internet marketing business, you may want to search out and pin marketing infographics or how-to images.
These are two vastly different approaches to the same end result – getting users to click on the pin and go through to your lawn mower’s product page – but the first example will only help you acquire users who were interested in finding a lawn mower in the first place, while the second example will help you appeal to users interested in having a beautiful lawn and a well-kept home. By appealing to user’s interests through this type of content on Pinterest, they’ll be more inclined to purchase your product because you’ve demonstrated how your product can help them achieve the results they want.
Now please, don’t go rushing off writing make-up tutorials on a travel blog. You’d probably have to solve this riddle through content curation. The more often somebody pins one of your pins, the more often they are shown your pins. This should be your ultimate goal. That being said, you could use it as inspiration as well, as even a travel blogger could be writing about an especially tasty local recipe.

A pin code is similar to a QR code, but it’s around a picture and looks much prettier – and it works directly with Pinterest. We all have pin codes linked to our profile and each of our boards.  If you tell your followers to follow you on Pinterest and they scan your pin code with their phone by opening Pinterest and using the camera feature, it will show your Pinterest profile.  Or if you share a pin code for a specific board it will show them that specific board. You can have someone follow your profile or your board by scanning an image. 

Oftentimes, our own audiences are pretty small, which means we can’t get the reach and clicks we need. So, starting a new ad group using an actalike is a great way to find people with similar interests and behaviors and increase your impressions 30X while keeping CTR high. Start with a 1% similarity and branch out from there if you need still more.

Pincodes are a unique code that work similarly to QR Codes and they help people find your brand and products on Pinterest. Pincodes can be placed on any of your physical brand assets like brochures, business cards, packaging and displays and whenever people scan them with their Pinterest app, it’ll direct them to your content destination on Pinterest.
I’ve been on Pinterest for six months or so. My first reaction was “oh, pretty” and “wow, so useful” and “this could suck up entire days/weeks/months!” So I’ve been very hesitant to spend too much time there. Things have definitely picked up in the last 3 months. I see that many of the small business textile organizations and designers are using the B2B pretty effectively, but these are very visual businesses.

How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.
Pinterest also offers Actalike audience targeting, which is similar to Facebook’s Lookalike feature and Google’s Similar feature. A major difference, though, is that Actalike only requires an audience size of 100 users to create the audience, while Facebook and Google require much larger audiences. Also, with layering and variance of 1% to 10%, your Actalike audience closely resembles your pre-existing audience list, with similar engagement activity. This allows for personalized targeting of new, niche audiences.

Pinterest is constantly tweaking their algorithm and what worked marvelously in 2014 is passé in 2015. You might notice that your Pinterest home page now features pins that are “picked for you”. What I noticed about those pins is there’s nothing exceptional about them in terms of the dimensions or their descriptions but they typically have one thing in common and that is recency.  Those picked for your pins are typically only 2 or 3 hours old. That’s why I think a critical Pinterest tip for 2015 is that we absolutely must use a tool to schedule our pins! My favorite is Tailwind but I’m using checking out Viraltag and Ahalogy. My new motto for 2015 – Always Be Pinning!
As we discussed at the beginning of the article, content on Pinterest successfully gains engagement and shows up as a search result for months, so the content of your titles and descriptions need to be able to withstand that test of time. Titles and descriptions that are evergreen – as in, they don’t date themselves or refer to a very specific day or time of the year – have greater lasting potential. Some content on Pinterest will be season specific, such as content for recurring holidays, and that’s okay, but think about how you can even make descriptions for seasonal pins stay relevant for the same time of year next year.
There is one important warning: You will only benefit from such groups if your pins are perfect. These initial repins help your pin appearing in a lot of feeds, but if your pin is not engaging enough, it could actually hurt more than it helps. Why? Because it will have tons of impressions, but maybe no clicks or comments, decreasing the overall engagement numbers.

I pin ten times per day, 7 of my own pins and 3 of other peoples. I aim to pin my most popular content first, found in my Google or Pinterest analytics. Then I pin seasonal content, and then lastly, my new content. I primarily focus on personal boards instead of group boards and I check my Tailwind stats one time per month to inform me on how it’s working. I check my analytics to see how my pins are performing there as well.
With your Pinterest for business account, you can view analytics like what pins people are liking on your profile and what they save from your website, and you can learn more about what content users would like to see more of from your profile. You can also discover your audience metrics including their demographic information and what their other interests are.
Alisa Meredith is the Content Marketing Manager at Tailwind – a Pinterest and Instagram scheduler and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends!  She lives in coastal North Carolina with her pampered pets Spike (who only eats eggs and Spam), Pepe the couchpotato Cavapoo, and more cats than she’d like to admit to.
Pinterest also offers Actalike audience targeting, which is similar to Facebook’s Lookalike feature and Google’s Similar feature. A major difference, though, is that Actalike only requires an audience size of 100 users to create the audience, while Facebook and Google require much larger audiences. Also, with layering and variance of 1% to 10%, your Actalike audience closely resembles your pre-existing audience list, with similar engagement activity. This allows for personalized targeting of new, niche audiences.
Hey Liz – did you change the name of that board recently? Sometimes when you do that, it causes problems. If that’s the case, you can try to change the name of the board back to its original name. Weird stuff happens sometimes because when you change the name of the board, the URL of that particular board changes, too, and I think sometimes the Pinterest system gets confused.

The names you create for your boards should be based on the keywords, terms or phrases that people will use when they search for the topic of your board. If people can’t find your board, they’re not going to find your board’s content. So, choose a board name your audience will use looking for your content. Boards are searchable, so don’t miss an opportunity to get found.

Pinterest users typically use the platform to save ideas and products that you want to remember or revisit later. It is also used to bookmark articles or blog posts that you want to read later. Pinterest is different from other “social media” networks because it focuses more on research and inspiration. While Facebook and Instagram focus more on sharing information or posting about your life, Pinterest is for inspiration, research and buying.


Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
The connection between Pinterest and blogging is crystal clear and can be significantly beneficial to most bloggers. SEO, or search engine optimization, helps blogger content to be seen by the millions of potential readers conducting searches on sites such as Google and Bing each day. Imagine that Pinterest is one more place for potential readers to both find and share your content, but rather than searching on Google or Bing, they’re searching on Pinterest itself.
Think of Pinterest as a bookmarking tool that people use to plan their lives. People typically save - or “pin” in Pinterest jargon - images they find on the web or on Pinterest itself to different boards (collections of images around a specific topic). The pictures are clickable and link back to a webpage where further information about the image topic can be found.
When we first created Pinterest back in 2010, the idea was to give people a place to collect ideas they found around the internet. But it quickly became so much more than that. What started as a site used by a dozen of our friends grew into a worldwide community of more than 250 million people. A handful of Pins grew into four billion boards, each representing someone’s plans for the future—from epic dream trips to what’s for dinner.
Click on Analytics from the Pinterest Ads Manager dashboard to measure the performance of your campaign. You’ll first be presented with an overview of all campaigns and their key metrics, including total clicks or impressions; engagement rate or CTR; average eCPM (earned and non-earned cost-per impression) and eCPC (effective cost-per click); and total spend. Click on a specific campaign to drill down into its performance details.
If you have top evergreen content or seasonal content, I highly recommend creating new pin images for those same landing posts. I have been doing this with success for the last few months and getting new visits and traffic from older blog posts that had already performed well on the platform. You can update the post with the fresh pins, as well as add them using the “+” bar on the Pinterest platform.
Getting the followers on my website was truly becoming hectic as I first started marketing on Pinterest. Came to know about Tailwind and gave it a try, but it got my account suspended and I was back to square one :/ Tried many other automation tools before finally settling for PinPInterest com The service by PinPinterest is simply amazing. It has been over 4 months now that I have been using this and getting an exponential rise in the number of visits and followership. I love its sophisticated artificial intelligence that it uses to automate the pins, comments, web content traffic, and with this, I have also saved a lot of time when it comes to screening the content and picking the right one for the pins as it does it automatically. And now that it supports multiple Pinterest accounts in just one PinPinterest account, no other tool beats it in terms of features… 
×