Like we said at the beginning of this article, Pinterest is optimized for brands because Pinterest users love to discover new products and businesses on the platform, so Pinterest makes it easy for businesses to use it to promote their products and brand. Because of this, they have plenty of great resources that can help you optimize your Pinterest marketing strategy and get the most out of your Pinterest for business account.
I started using interval because I was hugely paranoid about spamming group boards (it took me ages to even get up the courage to post anything to the first one, lol) and mainly because I thought it would be good to drip the content out over time rather than in one big rush. Initially I thought that I could just keep each pin cycling through my group board list indefinitely, but that doesn’t take into account that as I make more pins, they start to stack and I might overwhelm the boards.
Once you download, install and activate the Social Warfare Pro plugin, head over to the Display tab and be sure to include the Pinterest button in your active set. I like to include Facebook, Pinterest, and Twitter, but if you’re in a B2B niche, you might want to include LinkedIn as well. Keep it lean, though, as the last thing you want to do is overwhelm visitors with too many choices.
I think the underlying major issue here is that NO ONE marketing tactic works. If it did, we’d all stick to enhancing our websites to be the best they could be. But no – blogs became popular because you could engage the consumer in a “conversation” via comments and they seem to lure more followers than a static website does. And then FB and Twitter and others, and now Pinterest. No one method seems perfect so business owners are all over the place trying every thing they can. Kind of makes you crazy…Now Pinterest is hot but as someone posted above, I, too, cannot get the search to work. I have searched on terms I know are on my own board names or pin descriptions and nothing comes up. It seems you have to know someone is on Pinterest and then begin following them… so I don’t know if a business can acquire new followers by someone generically searching on their subject matter if the search engine is so weird. But that brings me back to the Pinterest terms which say “no commercial use”!
May I ask why you use 2 different scheduling companies to schedule pins ? I’m using boardbooster to schedule my content to group boards and my own boards and also pinning others’ pins on my own boards. 70 % are others pins and 30% my own. Im pinning about 60 to 70 pins/day and the follower growth has been miserable. I’m also on group boards (currently about 10+ group boards.working on joining more). I’m trying to understand if it helps to use tailwind too vs just board booster