Unlike Facebook and Instagram, both heavily focused on the social interaction between the users, Pinterest is a personal and private discovery platform. It’s all about the user. You’re allowed to dream about personal topics (and even things you DON’T want to share) like trying to get pregnant or new fitness goals, because you can create a secret board and pin to it.
15. Social Media Examiner: Social Media Examiner doesn’t exclusively publish Pinteret or visual marketing tips, but the ones that are published here are of the highest quality as they are written by people who have a vast knowledge of Pinterest. So make sure you read their posts on using Pinterest for business regularly. They also have some good articles on visual marketing.
Pin with your target market in mind. Not just the things that you personally write about, but also lateral content they’re also interested in. This applies not just to what you pin, but how you craft your pin descriptions, board descriptions, and profile. Think of your target market every time you sit down to pin, and you’ll have much greater results than if you only pin according to your own tastes.
No matter what you’re advertising — and no matter what platform you’re advertising on — it’s essential to include a call-to-action to encourage your audience to take the next step. By simply adding “Sign up”, “Learn more”, or “Visit site” to your Pinterest ad, you can inspire users to take action. By doing so you can increase conversions by up to 80%!
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
Pinterest does not offer the option to automatically sort boards alphabetically. There are unofficial browser extensions that may be able to alphabetise boards; however, these extensions are not endorsed by Pinterest and should be used with caution. Alternatively, you can manually organise your boards alphabetically by dragging and dropping them into the desired order.
Great suggestions, Patricia – and this conversation has made me pay much closer attention to what I’m re-pinning now. I always check to see that the pin links back to a valid website. Recently I’ve seen quite a few images that just link back to the “Google Images” search page, and I definitely don’t re-pin those because it seems like that image was likely just lifted from Google.
Good points, Beth. I also think it’s important, as I pointed out in my blog post, that if a company is using Pinterest they actually lead it back to content, whether it’s a product or service on their website or content on their blog. It’s a perfect example for companies to implement a content marketing strategy and promote their brand through providing useful information (coupled with eye-catching images) and becoming a trusted resource. It’s so much less “in your face” and lessens the risk of potential customers getting annoyed with you spamming Pinterest with promos or pointless contests.
I pin ten times per day, 7 of my own pins and 3 of other peoples. I aim to pin my most popular content first, found in my Google or Pinterest analytics. Then I pin seasonal content, and then lastly, my new content. I primarily focus on personal boards instead of group boards and I check my Tailwind stats one time per month to inform me on how it’s working. I check my analytics to see how my pins are performing there as well.
As someone who lives for connecting people, bringing together consumers and brands is what Akvile DeFazio, President of AKvertise, Inc., a social media advertising agency, does best. As a conversion driven marketer, Akvile is passionate about helping businesses expand their online visibility and reaching their goals. Her expertise lies in e-commerce, event marketing, mobile apps, and lead generation, by way of Facebook, Instagram, Twitter, and Pinterest Ads.
Pinterest boards group together content with the same theme. For example, DAVIDsTEA — which has corporate partnerships — categorizes its boards based on seasonal teas, cooking with tea, tea-infused cocktails, and more. DAVIDsTEA’s boards are carefully pieced together to include the types of information their audience will enjoy. In addition to creating awesome boards, be sure to link all the content in your boards to your website or a landing page — within reason, of course — so you’re reiterating your messaging, as well as your organization.
@Sean Locke – agreed. Those are exactly my points. I may have a blog and a website with images I’ve chosen to share with the world (and now I need to watermark all of them because of Pinterest), but that doesn’t mean I am allowing people to use them for business purposes. Pin them on an inspiration board for personal use – I’m fine with that. Pin them on a business-related board in order to draw visitors to their Pinterest board I am not fine with. If a landscaper’s business suddenly increases because he has 25 amazing boards of other people’s garden photos, he owes them some credit/money. He would not be allowed, exactly as you said, to grab their images and include them on his blog, website, or printed marketing materials… so I don’t think it’s right to creatively use them on Pinterest if your Pinterest board is remotely commercial. Even if the main image keeps its link back to the original source. It just doesn’t seem right.
Part of the reason behind the furniture store’s Pinterest success is that the audience is already 'engaged' in projects like décor, so the people that use the app or site are essentially already planning to purchase specific products. IKEA has also taken advantage of Pinterest's new advertising formats such as shopping ads, which has helped them lower their cost-per-click (CPC).
Once you’ve made the audience decisions, choose a maximum cost-per-click bid. Remember, it’s the amount you’d be willing to pay per click, so you’ll never pay more than that. However, you won’t necessarily have to pay such a high amount, especially since there’s not that much competition with early adopters. For example, one of my clients put $1 as her maximum, but was only charged $0.13 per click.
The end goal of using Pinterest for business is to get users to engage with and take action on your pins. Engagement can mean anything from clicking on a pin to see it in detail, saving a pin to one of their boards, sharing a pin with a peer or even trying a pin idea out for themselves. All of this helps to create brand awareness and puts users in the very beginning stages of your sales funnel.
Engagement between your followers and your pins helps Pinterest determine which of your content resonates with users the most, and the more engagement your content receives by your followers the more Pinterest will show it on the site in places like search results, feeds, and recommendations. This is discussed in Pinterest’s Best Practices for Pinterest Success article, so if you’re interested to learn more then check it out.
To start off with, using Pinterest for business purposes is something that Pinterest itself has spent time, effort and energy optimizing, and they’ve made it very easy for businesses to understand how to use Pinterest for business. Using Pinterest for business purposes is slightly different from most social media platforms and also slightly different from search engines like Google, so it’s important to approach your Pinterest marketing strategy a little bit differently as well.
Great experts here Sue! I loved reading through all of this. Especially was interested in what Ilene Smith said about the "Picked for You". I had not noticed that one factor about them...that they are all new. But it happened to me the other night. 4 pins from the same board went crazy all at once (crazy like I don't see on food content that is not my niche). I know it was Pinterest showing these "appetizers" to other users in Picked for you. And within a few hour it was over! So TRUE! Consistent pinning all day long is important!
I know, there are countless Pinterest courses out there. Some cost up to 300 USD. Are they better? I don’t know. I just know that I put everything I know about Pinterest into this guide and didn’t hold anything back. This guide is my way of saying thanks to all those countless guides that helped me starting out as a travel blogger more than 3 years ago.
Me again- going through the list now and writing some things down to keep in mind for later and making changes as I go along- care to elaborate a bit more on #44 – “Do you have a number of different ideal client personas? Create a separate board to represent each client persona, then use those boards during your sales cycle and embed them into your website pages so people are clear about the kinds of clients you’re trying to attract.”