To start off with, using Pinterest for business purposes is something that Pinterest itself has spent time, effort and energy optimizing, and they’ve made it very easy for businesses to understand how to use Pinterest for business. Using Pinterest for business purposes is slightly different from most social media platforms and also slightly different from search engines like Google, so it’s important to approach your Pinterest marketing strategy a little bit differently as well.
I wouldn’t worry too much about not getting a response. I sometimes don’t respond to my emails; I just let people in the group. Make sure to check your Pinterest notifications! I would also try lower tiered group boards with a lower reach to get in. These group owners are more than happy to let you in because they are trying to grow your followers.
A pin code is similar to a QR code, but it’s around a picture and looks much prettier – and it works directly with Pinterest. We all have pin codes linked to our profile and each of our boards. If you tell your followers to follow you on Pinterest and they scan your pin code with their phone by opening Pinterest and using the camera feature, it will show your Pinterest profile. Or if you share a pin code for a specific board it will show them that specific board. You can have someone follow your profile or your board by scanning an image.
Until Pinterest Search Ads are available to all, we have to lump all our keywords into one ad group with one bid. This means, if you keep your bids low (as I do), your Pin may never be displayed for the more competitive keywords. Unless you have an enormous budget, you may be OK with that. If you find that some keywords which are important to you are not generating impressions, start a new ad group with a higher bid per click to generate the exposure you need.