The names you create for your boards should be based on the keywords, terms or phrases that people will use when they search for the topic of your board. If people can’t find your board, they’re not going to find your board’s content. So, choose a board name your audience will use looking for your content. Boards are searchable, so don’t miss an opportunity to get found.
Before choosing keywords, do your research. Check keywords using Google’s AdWords Keyword Planner, KeywordSpy or whatever tool you’re comfortable using. Also, do some research on Pinterest. Enter the keywords you’re considering using and see what comes up. People use Pinterest search differently than they use Google and other search engines, so it’s helpful to see the phrases the Pinterest community uses.
With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40 percent of new users are men.
Good points, Beth. I also think it’s important, as I pointed out in my blog post, that if a company is using Pinterest they actually lead it back to content, whether it’s a product or service on their website or content on their blog. It’s a perfect example for companies to implement a content marketing strategy and promote their brand through providing useful information (coupled with eye-catching images) and becoming a trusted resource. It’s so much less “in your face” and lessens the risk of potential customers getting annoyed with you spamming Pinterest with promos or pointless contests.
Pinterest does not offer the option to automatically sort boards alphabetically. There are unofficial browser extensions that may be able to alphabetise boards; however, these extensions are not endorsed by Pinterest and should be used with caution. Alternatively, you can manually organise your boards alphabetically by dragging and dropping them into the desired order.
Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!

Alisa Meredith is the Content Marketing Manager at Tailwind – a Pinterest and Instagram scheduler and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends!  She lives in coastal North Carolina with her pampered pets Spike (who only eats eggs and Spam), Pepe the couchpotato Cavapoo, and more cats than she’d like to admit to.

He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.


Right now, Pinterest has only confirmed they are using hashtags for certain specific searches. These hashtag searches (say “Bali”) are, allegedly, shown in a chronological order. Meaning fresh pins with hashtags (up to 20, but I wouldn’t overdo it to keep your descriptions tidy) are more likely to appear in those searches and thus able to create the coveted engagement. Pinterest has said they are working on new uses for hashtags so better not skip them (even though old guides will tell you to do so!)
Followers on Pinterest matter because it allows Pinterest to monitor your content. If your followers see your content and they like it, Pinterest will know which of your pins to show more.  But if your followers don’t engage with your content, for example spam accounts, then Pinterest thinks the content isn’t that good and they will not push it. So it doesn’t matter if you have 1 follower or 100,000 followers, you want them to be liking your stuff.  
To make the most of your Pinterest ads, always create a Pinterest post-click landing page to direct all of your traffic to. This type of dedicated page is the best place for users to “land” after clicking your pin, and will significantly help convert prospects into leads because it’s free of distractions (e.g. header navigation, social icons, etc.).
To make the most of your Pinterest ads, always create a Pinterest post-click landing page to direct all of your traffic to. This type of dedicated page is the best place for users to “land” after clicking your pin, and will significantly help convert prospects into leads because it’s free of distractions (e.g. header navigation, social icons, etc.).
I used to put in hours of hard work each day to market my sites and products on Pinterest, Twitter, Facebook, etc.. Now I just put my social media accounts on autopilot and I am getting even more followers on Pinterest since I started to use this software. If you are looking for an easy and hands-free way to drive massive traffic to your websites and offers through social media sites, you have found the great solution. I highly recommend it to all internet marketers.

You should also repin content that your audience would like to your boards. No matter how much content you create, your audience will want more. Repinning other people’s content helps give that to them. It also helps build rapport with those whose content your repinning to share with your audience. You should view your social media content as being a resource to those that follow you, so give them valuable content, both yours and others.
Ads for financial products and services must clearly and prominently disclose all applicable terms and conditions as required by the local laws and regulations for any country or region your ad is targeting. Ads for consumer loans, for example, must disclose things like the APR, repayment period, fees and costs, penalties, and information about the lending institution.
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