Continue to bid aggressively. The good thing about Pinterest advertising is that you only pay for the number of clicks you get. Thus, marketers should continuously measure performance and adjust their bid prices accordingly to maximize results. While the initial bid could be high, once the ad gains momentum, you'll see a drop in bid price, especially with pins that receive a high level of organic engagement and interaction. The idea is to keep testing your ads and bid aggressively to optimize your clicks and conversions to meet your goals.
If your target audience is active on Pinterest, it is definitely worth adding it to your marketing mix. For categories such as food, travel, home decoration, fashion and beauty, Pinterest is an obvious choice. However, it can be made to work for practically any type of business, whether you sell products or services. Many service-based businesses do very well on Pinterest.
It’s hard to choose just one, but I think my best Pinterest tip would be to take the time to really understand how Pinterest works. Just like any form of social media, you’ll see best results if you understand what Pinterest is and how to best use it for YOUR brand. Do your research, experiment with different ideas, pay attention to the analytics, tweak your strategy, and above all have fun with it! 

With Pinterest, you can easily review what your competitors — and the companies in your industry that are more established than yours — are doing. This will allow you to discover which tactics they’re using on the platform and see what’s working for their audience members. You can also look at the content your audience Pins as well as who they’re following and interacting with.
Opt for a content-based approach. I remember seeing a recipe for a breakfast parfait and saving it, only to realize later on that the recipe was from Fage, a Greek yogurt brand, and it featured a specific flavor of yogurt none of their competitors had. It was a smart move, because content like recipes and DIY tutorials perform great on Pinterest. If you can feature your products in a similar way, this is a good strategy to try, especially for brand awareness campaigns.
If your target audience is active on Pinterest, it is definitely worth adding it to your marketing mix. For categories such as food, travel, home decoration, fashion and beauty, Pinterest is an obvious choice. However, it can be made to work for practically any type of business, whether you sell products or services. Many service-based businesses do very well on Pinterest.

Part of the reason behind the furniture store’s Pinterest success is that the audience is already 'engaged' in projects like décor, so the people that use the app or site are essentially already planning to purchase specific products. IKEA has also taken advantage of Pinterest's new advertising formats such as shopping ads, which has helped them lower their cost-per-click (CPC).

Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t. Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see; they generally don’t care if other people see what they've tagged or archived, because it’s just not about generating discussion or exchanging information.
Thanks for the advice, Tamara. I’ve been marketing on Twitter, Facebook, Pinterest and even a little on Flickr. And I’m working on producing blog content now. I knew marketing efforts take longer than a month to be most effective- but after a month I am looking for ways to make improvements and how to better approach my marketing strategy. I feel like my actual marketing messages aren’t ideal- so I’m working on building the blog and filling it with useful content. I’m going to be blogging about what’s going on in our shop, our inspiration, free craft tutorials and crafty business advice- I think that will help with establishing myself as an expert and also building a stronger following. What do you think?
I created my Blog in July but, had to take a break from working on it as I am pregnant and you probably know how suffering and difficult the first trimester can be. Now that I have completed this period I am back to work but, sometimes I feel that I am not getting anywhere and feel like an idiot dreaming with something that it will never come to be true. I don’t have any money to invest on professional help, SEO, etc.
Patricia, those are great tips too. I really wish the folks at Pinterest would get back to me about its commercial use. Maybe their initial thoughts were not for business use and now that it’s taken off as it has, they may be rethinking the rules but it would be great to have clarification because I’ll be out there creating my own business board if I feel comfortable knowing it’s in keeping with their terms!

I created my Blog in July but, had to take a break from working on it as I am pregnant and you probably know how suffering and difficult the first trimester can be. Now that I have completed this period I am back to work but, sometimes I feel that I am not getting anywhere and feel like an idiot dreaming with something that it will never come to be true. I don’t have any money to invest on professional help, SEO, etc.

Even if you are not active on Pinterest, people may already be sharing content from your website on Pinterest. To find out if this is the case, go to the following URL pinterest.com/source/your website address. This shows you pins that were pinned directly from your website, either by yourself (if you are pinning) or by other pinners. If the URL is not returning many results, this could be because your website was launched very recently or because it is difficult to pin directly from your website.
Pinterest is a social media platform that allows users to share visual content, similar to Instagram, but it differs in that every Pin can be linked back to your website or other content. Instagram currently only allows links in ads or in the biography section, so it is not useful if you are looking for traffic to your website, product pages or blog.
Content marketing partners help brands develop a strong organic presence on Pinterest. They support the entire Pinterest campaign process, from sourcing content and publishing Pins to managing interactions with Pinners. Content marketing partners have great insight into what kinds of creative work best on Pinterest, so brands that start working with a content marketing partner tend to see a big jump in Pin performance.
While creating and sharing content for your Pinterest profile and marketing to users, be sure to keep your target audience in mind. Similar to the way you would when creating new products, developing your branding, or posting to other social networks, you want to ensure you’re pushing out content that appeals to your target audience, current customers, and buyer personas on Pinterest.
Start by seeding your boards with amazing content. Check out some of the most popular boards for ideas and inspiration. Don’t just focus on your specific niche. Try to find aspects of your niche that apply to the general public. For example, if you are an internet marketing business, you may want to search out and pin marketing infographics or how-to images.
Pinterest has confirmed they do crawl the website linked to the pin. So, it’s quite important that your pin & pin description match the actual content on your website. For now, they are probably just scraping the metadata (descriptions, title, etc). But still, it’s nice to know that an SEO optimized article will also send a stronger signal to Pinterest.
Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?

Getting the followers on my website was truly becoming hectic as I first started marketing on Pinterest. Came to know about Tailwind and gave it a try, but it got my account suspended and I was back to square one :/ Tried many other automation tools before finally settling for PinPInterest com The service by PinPinterest is simply amazing. It has been over 4 months now that I have been using this and getting an exponential rise in the number of visits and followership. I love its sophisticated artificial intelligence that it uses to automate the pins, comments, web content traffic, and with this, I have also saved a lot of time when it comes to screening the content and picking the right one for the pins as it does it automatically. And now that it supports multiple Pinterest accounts in just one PinPinterest account, no other tool beats it in terms of features…
Hi! Great post! I’ve only just gotten back to Pinterest after ignoring it (I know, I know) and just started using Tailwind. What do you mean about dripping your posts over the course of a week or month? What exactly is the strategy there, and how do you do it? Also, how do you get 100 recommended optimal times with the free tailwind? They only offered me three optimal times to start. Did you just add to that general time period manually, or am I missing something? Thanks!
I don’t even know how many studies I’ve read on which color performed better than the other and how showing faces was a no-no. Pinterest has confirmed that these are false positives. A beauty pin without a face might be quite ridiculous and even though cold tones are said to perform not as good, a pin about a trip to Antartica would probably look weird with warm colors. If you are not sure about your design, produce alternatives and show them to a control group or just dish them out and focus on the pin that performs best.
Now, it’s not a good idea to create Pinterest Boards that are covered in nothing but pins from your own blog. One of the cardinal rules of social media is that you promote others more than yourself. With that said, it certainly behooves you to create Boards related to your content so that you can include your own posts as a small portion of each Board.
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