Opt for a content-based approach. I remember seeing a recipe for a breakfast parfait and saving it, only to realize later on that the recipe was from Fage, a Greek yogurt brand, and it featured a specific flavor of yogurt none of their competitors had. It was a smart move, because content like recipes and DIY tutorials perform great on Pinterest. If you can feature your products in a similar way, this is a good strategy to try, especially for brand awareness campaigns.
Ad group. This is where you decide on your budget, where to display your ads, your target audience, and how long the ads will run. Also, depending on the objective, you can have more than one ad group in each campaign. For example, if you’re a clothing retailer, your campaign can focus on driving traffic to your website while each ad group is dedicated to specific products — one group for women’s dresses and another for men’s suits.
Thank you for this information. I found this while at work so I will begin to implement these things once I get home. Also, I am just getting started blogging on my Senior website/blog to bring in more traffic…do you have any suggestions to gaining my target clients to read my blog? My website is http://www.missaraebia.com and I welcome any suggestions. I am also a mom blogger. I have 6 children, (1) just got married last week. Thank you so much and I am super excited to have bumped into your blog!
I think the underlying major issue here is that NO ONE marketing tactic works. If it did, we’d all stick to enhancing our websites to be the best they could be. But no – blogs became popular because you could engage the consumer in a “conversation” via comments and they seem to lure more followers than a static website does. And then FB and Twitter and others, and now Pinterest. No one method seems perfect so business owners are all over the place trying every thing they can. Kind of makes you crazy…Now Pinterest is hot but as someone posted above, I, too, cannot get the search to work. I have searched on terms I know are on my own board names or pin descriptions and nothing comes up. It seems you have to know someone is on Pinterest and then begin following them… so I don’t know if a business can acquire new followers by someone generically searching on their subject matter if the search engine is so weird. But that brings me back to the Pinterest terms which say “no commercial use”!
How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.
Pinterest image design and creation tools allow you to design, edit, create, and publish professional-looking photos and images for the platform (along with any other social media site and your website). Considering Pinterest is a visual social network where users discover eye-catching, beautiful, and creative images and videos, it’s important your content looks perfect so you can attract more followers and engagement on your profile.
In Tailwind, on the side bar go down to “Board List” I think it’s called. From here you create a new list and just add all the group boards in a similar category. So, if you want to break up blog growth into social media, blog traffic, make money, freelance then you would put the appropriate group boards (and yours too) under those corresponding lists.
Hello! My name is Ana and I am a UK blogging growth strategist & coach, social media geek and the biggest supporter of women who are starting a blog or building their digital empires. I am obsessed with all things blog traffic and affiliate marketing and The She Approach is simply the platform where I openly share my strategies & failures, in the hope of helping new bloggers get ahead faster. Read more →
Pinning from websites means you’re adding fresh content into the mix. This kind of rings a bell within the Pinterest hamster cage and says “Woah, hold on a sec, here’s someone providing something new. We like them!”. If the images you’re pinning are high quality, look amazing and link to a valuable source, Pinterest will in turn see you as a valuable user. 
It has over 200 million monthly global users and boasts over 100 billion Pins. And it gets better. Research by ecommerce platform Shopify found that it was the #2 source of all referral traffic to the site, that 93% of users were using it to plan their purchases, and that the average resulting order value was $50 (higher than any other social media source).
Find your competitors' Pinterest accounts. With a little research, you can discover out what they are actually doing on Pinterest and learn from their actions. So, if you follow your competitors, they will likely do it for you as well. Imitation is the best form of flattery. However, in this case you might just learn some best practices that will help you promote yourself in better ways.
Keywords are the words that your ideal audience would use to look for what your business does on Pinterest. In order to be as visible as possible, you want to make sure that your pins are discovered easily, which is where careful keyword choices can be helpful. The best way to find the right keywords for your business on Pinterest is to actually perform Pinterest searches on your own to see what comes up on Pinterest.
Pinterest images should be long and narrow to take up the maximum amount of visual space and get noticed! Look at your favorite pins and see what the images have in common so you see what types of images are repinned and shared. I create images that are up to 735 pixels by 1102 pixels. This creates an engaging invitation to repin your pinned article.
People use Pinterest for different reasons than they use networks like Facebook and Instagram. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. That means they are excited to see posts from brands in their feeds. According to eMarketer, only Facebook outranks Pinterest in terms of influencing U.S. social media users’ purchasing decisions.
Kristi is a staff writer at Fit Small Business, focusing on marketing for small businesses. Her past experience includes founding, growing and selling her own full-service digital marketing agency. Her expertise includes content marketing, public relations, social media marketing, email marketing as well as event marketing. She has worked with over 500 small businesses & start-ups in her career. When she isn't writing or giving out marketing advice, she can be found planning her next travel adventure or enjoy Florida's beaches.
Similar to other advertising channels, Pinterest has its own Tag, which is a piece of code that is applied to your website. With the Tag, you will be able to better measure the effectiveness of your campaigns, understand customer paths from engagements to conversions, define audiences for remarketing and track a number of events such as page visits, category views, searches, cart additions, checkouts, video views, signups and leads.
Like we said at the beginning of this article, Pinterest is optimized for brands because Pinterest users love to discover new products and businesses on the platform, so Pinterest makes it easy for businesses to use it to promote their products and brand. Because of this, they have plenty of great resources that can help you optimize your Pinterest marketing strategy and get the most out of your Pinterest for business account.
Very interesting blogpost, I am following this forum with great interest as a Marketing Proffessional and private fan of pinterest for creative and lifestyle inspiration. Any thoughts on local vs global business and how to gear for repins in a more narrow contexts – Not all Businesses are geard for global sales eventhough global branding is always of value!
Really awesome information . I worry about the copyright part of it all,but am very careful about what I pin or repin. I love Pinterest and use it almost daily. I add some of my products,but wasn’t sure if I could promote my business. Now that I read your 10 commandments I am going to share my work,but carefully. I didn’t know you could add prices. So glad that I can do that.
Eighty percent of users access Pinterest via tablet or smartphone. While desktop use is only a fraction of that, don’t disregard it quite yet, as it could be an underutilized opportunity. When browsing Pinterest, users will typically see more ads on mobile than on desktop, so take advantage of the comparably less saturated advertising environment to see how desktop ads perform with your target audience.
Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined. However, you won’t be able to generate traffic unless and until Pinterest users…
Hi Elna! Thanks for the great info. I plan on checking out Tailwind today! I have two pinterest accounts and they both have approximately 100,000 followers on each. I am also on several group boards. I generally avoid pinning images that link to my website on them, as I’m not sure if board owners would be bothered by this. I’d love to know your thoughts on this.
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