When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.


As we discussed at the beginning of the article, content on Pinterest successfully gains engagement and shows up as a search result for months, so the content of your titles and descriptions need to be able to withstand that test of time. Titles and descriptions that are evergreen – as in, they don’t date themselves or refer to a very specific day or time of the year – have greater lasting potential. Some content on Pinterest will be season specific, such as content for recurring holidays, and that’s okay, but think about how you can even make descriptions for seasonal pins stay relevant for the same time of year next year.
A pin code is similar to a QR code, but it’s around a picture and looks much prettier – and it works directly with Pinterest. We all have pin codes linked to our profile and each of our boards.  If you tell your followers to follow you on Pinterest and they scan your pin code with their phone by opening Pinterest and using the camera feature, it will show your Pinterest profile.  Or if you share a pin code for a specific board it will show them that specific board. You can have someone follow your profile or your board by scanning an image. 
I really, really like Pinterest, but I just read an article about Pinterest’s scary terms of service! It’s making me think about removing all the content I have on there. And I’m wondering how you or I can ethically go on promoting them? I had to go look up the terms of service myself and was apalled that by posting your own original content you are giving Cold Brew Labs irrevocable rights to your artwork! Here’s an exact copy and paste “By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit …..”

Hi Robin – the best way to get people to repin your images is to create (and pin) awesome photos. So I would take REALLY good quality pics of your best work (maybe fun or particularly beautiful signs) and consider pining those. But before you pin anything at all, ask yourself if that image will be useful, entertaining, educational or interesting to your ideal clients who are on Pinterest. If the answer is no, I would keep looking.

Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!


I don’t even know how many studies I’ve read on which color performed better than the other and how showing faces was a no-no. Pinterest has confirmed that these are false positives. A beauty pin without a face might be quite ridiculous and even though cold tones are said to perform not as good, a pin about a trip to Antartica would probably look weird with warm colors. If you are not sure about your design, produce alternatives and show them to a control group or just dish them out and focus on the pin that performs best.

Writing targeted, specific and compelling descriptions of your boards will make them easier to find for your audience as well. A Pinterest board description can be up to 500 characters, but most descriptions should be a sentence or two with 25 words being the ideal length. You want your board descriptions to use two to four targeted keywords and be as industry-, niche- and content-specific as possible.
Hi Erika – I apologize for this – it turns out that you’re right and I was wrong! When you invite someone to contribute to your board, you don’t have any way of deleting (or even editing) that person’s pins. I think this is a pretty significant design flaw that I hope Pinterest will fix in the future. Sorry for the confusion on this “moderation” issue – but I appreciate you bringing it up so I can stand publicly corrected!
The names you create for your boards should be based on the keywords, terms or phrases that people will use when they search for the topic of your board. If people can’t find your board, they’re not going to find your board’s content. So, choose a board name your audience will use looking for your content. Boards are searchable, so don’t miss an opportunity to get found.
I know, there are countless Pinterest courses out there. Some cost up to 300 USD. Are they better? I don’t know. I just know that I put everything I know about Pinterest into this guide and didn’t hold anything back. This guide is my way of saying thanks to all those countless guides that helped me starting out as a travel blogger more than 3 years ago.
Pinterest is always testing new algorithms.  A few months ago there was a rumor about the first 5 pins that were better, but that’s no longer the case. Because they started noticing that people were not pinning their 5 best pins first and they shut it down because we were prioritizing bad pins. It all changed within two months which is why the emails you can sign up for are so important.
If you don’t want to spend the next few months in trial and error, I highly recommend investing in a good Pinterest course. Not only will that polish any mistakes that you might be making with your Pinterest account, but it will help you form a bullet proof strategy! Start by taking the Pinterest Primer free course here and do your research online.
I pin ten times per day, 7 of my own pins and 3 of other peoples. I aim to pin my most popular content first, found in my Google or Pinterest analytics. Then I pin seasonal content, and then lastly, my new content. I primarily focus on personal boards instead of group boards and I check my Tailwind stats one time per month to inform me on how it’s working. I check my analytics to see how my pins are performing there as well.

I used to put in hours of hard work each day to market my sites and products on Pinterest, Twitter, Facebook, etc.. Now I just put my social media accounts on autopilot and I am getting even more followers on Pinterest since I started to use this software. If you are looking for an easy and hands-free way to drive massive traffic to your websites and offers through social media sites, you have found the great solution. I highly recommend it to all internet marketers.
Continue to bid aggressively. The good thing about Pinterest advertising is that you only pay for the number of clicks you get. Thus, marketers should continuously measure performance and adjust their bid prices accordingly to maximize results. While the initial bid could be high, once the ad gains momentum, you'll see a drop in bid price, especially with pins that receive a high level of organic engagement and interaction. The idea is to keep testing your ads and bid aggressively to optimize your clicks and conversions to meet your goals.
Thanks so much for this helpful piece Beth. I am a moderator at a fun online community for visual artists and discovered Pinterest because many of our new members were listing it as the place they learned about The Art Colony. I was puzzled about how this could happen so I joined Pinterest. A couple of weeks later I am seeing how it is a fresh spot to get inspirations and learn about cool stuff, save links, and easily return to the things that caught your eye!
Thanks so much Beth for this article! I have used Pinterest personally but never for my business until several t-shirt designs I posted lead to orders coming in the door. We are now in the process of setting up a “business” account. This article is MOST HELPFUL! I have taken notes and plan on using SO MANY of your ideas. We have been in business 20 years but I feel like such a newbie with all this social media stuff!!! Exciting to start learning from you.
Really awesome information . I worry about the copyright part of it all,but am very careful about what I pin or repin. I love Pinterest and use it almost daily. I add some of my products,but wasn’t sure if I could promote my business. Now that I read your 10 commandments I am going to share my work,but carefully. I didn’t know you could add prices. So glad that I can do that.
Don’t make this mistake because pinning everything and anything clutter your pin boards. Disjointed pins can make your boards look unorganized and lack any kind of theme. Pinterest surfers like content to be organized so that they can easily find what they are looking for. Don’t be afraid to pin interesting content your audience would enjoy, but try to keep them connected to your business.
Once you sign up for a Pinterest account, you’re able to begin sharing content and, therefore, social media marketing on the platform. You have the option to upload your business’ content from your computer or mobile device, Pin content you find on the platform, or add content you find on the web using the Pinterest browser button. You can also follow the boards of your friends and competitors, “Like”, and comment on others’ Pins, re-Pin (or repost) content, and share links to your website and blog in your Pins.
Don’t make this mistake because pinning everything and anything clutter your pin boards. Disjointed pins can make your boards look unorganized and lack any kind of theme. Pinterest surfers like content to be organized so that they can easily find what they are looking for. Don’t be afraid to pin interesting content your audience would enjoy, but try to keep them connected to your business.
If you've been using Pinterest lately, you might have noticed three kinds of pins: those from people you follow, those that are suggested for you, and promoted pins, also known as Pinterest Ads. Over the last five years, as the CEO of AutomateAds.com, I've managed and scaled tens of millions of dollars in ad budgets across Facebook, Google Adwords, Instagram and more. I've been testing Pinterest's promoted pins product for well over a year now, and I believe it's a massive opportunity for brands to drive sales and leads.
The content saved by users is distributed to a wider audience by the Pinterest algorithm in people’s home feed and search results. As a business, your aim is to make your content inspirational and discoverable, so that it gets seen, saved (i.e. shared) and clicked as often as possible. Helpful content, keywords, and high-quality images are essential ingredients for success on Pinterest.
Pinterest is constantly tweaking their algorithm and what worked marvelously in 2014 is passé in 2015. You might notice that your Pinterest home page now features pins that are “picked for you”. What I noticed about those pins is there’s nothing exceptional about them in terms of the dimensions or their descriptions but they typically have one thing in common and that is recency.  Those picked for your pins are typically only 2 or 3 hours old. That’s why I think a critical Pinterest tip for 2015 is that we absolutely must use a tool to schedule our pins! My favorite is Tailwind but I’m using checking out Viraltag and Ahalogy. My new motto for 2015 – Always Be Pinning!
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The pin/save button appears directly on your website’s product pages, making it easy for browsers to pin (and share) a link to their own Boards. 5x more easy to be precise. Immediately you’re making it simple for potential customers to engage with you and you’re gaining knowledge of who has pinned content from your website; providing you with an opportunity to engage right back.
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