Thanks so much Beth for this article! I have used Pinterest personally but never for my business until several t-shirt designs I posted lead to orders coming in the door. We are now in the process of setting up a “business” account. This article is MOST HELPFUL! I have taken notes and plan on using SO MANY of your ideas. We have been in business 20 years but I feel like such a newbie with all this social media stuff!!! Exciting to start learning from you.
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
I pin ten times per day, 7 of my own pins and 3 of other peoples. I aim to pin my most popular content first, found in my Google or Pinterest analytics. Then I pin seasonal content, and then lastly, my new content. I primarily focus on personal boards instead of group boards and I check my Tailwind stats one time per month to inform me on how it’s working. I check my analytics to see how my pins are performing there as well.
Even if you are not active on Pinterest, people may already be sharing content from your website on Pinterest. To find out if this is the case, go to the following URL pinterest.com/source/your website address. This shows you pins that were pinned directly from your website, either by yourself (if you are pinning) or by other pinners. If the URL is not returning many results, this could be because your website was launched very recently or because it is difficult to pin directly from your website.

Pinterest boards group together content with the same theme. For example, DAVIDsTEA — which has corporate partnerships — categorizes its boards based on seasonal teas, cooking with tea, tea-infused cocktails, and more. DAVIDsTEA’s boards are carefully pieced together to include the types of information their audience will enjoy. In addition to creating awesome boards, be sure to link all the content in your boards to your website or a landing page — within reason, of course — so you’re reiterating your messaging, as well as your organization.


By tracking and understanding Pinners’ evolving interests, tastes, and preferences, the Pinterest Taste Graph offers an expansive collection of 5,000 interests and categories in the Pinterest Ads Manager. This allows advertisers to reach more specific, niche, obscure audiences. The more Pinners search, save, and click, the more refined the targeting (because Pinterest can more easily suggest new categories and interests), and the more accurate the data.
Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined. However, you won’t be able to generate traffic unless and until Pinterest users…
The benefits for marketers are huge. And here’s one of the biggest and best parts of Buyable Pins: Pinterest doesn’t take a cut of your sales. There’s no commission. You keep every dollar you make on the sales you get from Buyable Pins. Though that has the potential to change down the line if Buyable Pins see a lot of success, for now marketers are using them with no drawbacks.

Users will never even see your image if you don’t have the right keywords and copy to tell them (and the Pinterest algorithm) what you have in store. Pin descriptions, board descriptions, profile descriptions, and board titles should all creatively include keywords for that very reason—but avoid writing copy that looks and feels like low-effort keyword stuffing.


Pin with your target market in mind. Not just the things that you personally write about, but also lateral content they’re also interested in. This applies not just to what you pin, but how you craft your pin descriptions, board descriptions, and profile. Think of your target market every time you sit down to pin, and you’ll have much greater results than if you only pin according to your own tastes. 
The typical Pinterest Software Engineer salary is $133,518. Software Engineer salaries at Pinterest can range from $106,654 - $197,484. This estimate is based upon 82 Pinterest Software Engineer salary report(s) provided by employees or estimated based upon statistical methods. When factoring in bonuses and additional compensation, a Software Engineer at Pinterest can expect to make an average total pay of $139,998 . See all Software Engineer salaries to learn how this stacks up in the market.
The “People you reach” tab has some extremely valuable information. We always think within our niche, but our followers don’t. They might be interested in travel, DYI home decor, and recipes. It can be a very smart idea to toss in a couple of boards to cover these topics as well. Your end goal should always be engagement, and what better way to engage than with the topics your audience likes?
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