I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!
You’ll also see which boards your Pins are included in, which can give you a sense of how people think about your business and your products, and spark new ideas for how to position your Pinterest efforts. And you’ll get information about the demographics and interests of people who interact with your Pins, providing valuable insight to help you target your strategy to precisely the right audience.
Great post! I started using Pinterest over a week ago and my traffic increased dramatically! I really didn’t expect it! I have a little question… when I pin an image from my blog and get 100 repins for example, let’s say that this results in 500 views on my blog… shouldn’t I be gettin more and more traffic on the following days? I’ve noticed that my blog traffic only increaces when I pin…but I don’t understand how come my traffic is not multiplying as a result of the many repins I get. Instead my traffic goes back down until the next time I pin…
Pinterest can definitely be a useful tool for growing your business or getting exposure for new products. The capabilities of this kind of curatorial site allow you to showcase the taste of your brand in a whole new way, and definitely speak to a specific and powerful demographic. When done right, Pinterest is a great way to enhance your online presence, so have at with the pins!
Users will never even see your image if you don’t have the right keywords and copy to tell them (and the Pinterest algorithm) what you have in store. Pin descriptions, board descriptions, profile descriptions, and board titles should all creatively include keywords for that very reason—but avoid writing copy that looks and feels like low-effort keyword stuffing.
Hi Robin – the best way to get people to repin your images is to create (and pin) awesome photos. So I would take REALLY good quality pics of your best work (maybe fun or particularly beautiful signs) and consider pining those. But before you pin anything at all, ask yourself if that image will be useful, entertaining, educational or interesting to your ideal clients who are on Pinterest. If the answer is no, I would keep looking.
This is only a guess. But Pinterest has indeed confirmed that they are working on various techniques to recognize both the author and the context of any picture. I’m fairly sure Pinterest already has a good idea what any given pictures is about, even if you provided no metadata whatsoever (so any empty description and no url, etc). It might be a good choice to incorporate easily recognizable landmarks, etc into your pin. The simpler, the better.
A few words of warnings for hashtags addressed in the article: Hashtags are clickable on Pinterest, so they can take users away from your content, just because you use a hashtag doesn’t mean Pinterest will index it so use keywords instead for that purpose, and there’s evidence that suggests that they might reduce the value of your pin in search results if you use too many hashtags, so only use one or two per pin, if any.
EXAMPLE: My blog is all about online marketing, blogging and social media so I created boards around those topics or other topics that my audience would be interested in. For example, I don’t blog about interior design but I do have a “Home Office Inspiration” board because I know that people who read my blog do a lot of work from their home offices. I keep all other boards (such as “Dog Tips” or other personal ones) secret to keep my account clean and to make sure that people know why they are following me.
You need to make sure your ads follow our standard ad guidelines and any country-specific guidelines. You need to follow all applicable local laws, regulations and industry codes for any area your ads will be shown in. You must also follow our community guidelines, terms and the above advertising guidelines. These advertising guidelines apply to all parts of your promoted content, including the image, description and destination—and they apply to features like audience targeting.
If you’ve ever wanted a way to boost impulse buys, Buyable Pins are the answer. As users browse through Pinterest, creating boards and getting ideas, they’ll be able to see your product, the price, and purchase it all with a few quick taps or clicks on their mobile device. They don’t even have to re-enter their payment information each time they buy, making the process go quickly—before they get the chance to talk themselves out of it.

Group boards are community boards for invited members to pin on the same topic. The sorts of boards you want to participate should have the following. First, they should be well curated. Next, they should have a good number of active member. Lastly, they need to have moderators who are quick to remove people who violate the spirit of the group board.
Our mission at Pinterest is to bring everyone the inspiration to create the life they love. We believe promoted content can play a big role in helping people create a life they love, which is why we want ads to be some of the best stuff you see on Pinterest. If you follow these guidelines, you’ll be all set for promoting great content on Pinterest.
Until Pinterest Search Ads are available to all, we have to lump all our keywords into one ad group with one bid. This means, if you keep your bids low (as I do), your Pin may never be displayed for the more competitive keywords. Unless you have an enormous budget, you may be OK with that. If you find that some keywords which are important to you are not generating impressions, start a new ad group with a higher bid per click to generate the exposure you need.
You can achieve all of these things for your business by following the Pinterest marketing strategies we reviewed and incorporating the available tools and resources to help you succeed as a business on the platform. So, sign up for a business account and begin creating unique and engaging content to market to your customers and followers on Pinterest.
The creators of this software intended to help you maximize your Pinterest strategy. The Tailwind app works well for bloggers, business owners, social media managers, and beginners alike. It also supports Instagram besides Pinterest. The full list of included tools is too long to fully expand upon. However, here’s a sneak peek of what you can expect to get out of Tailwind.
Very interesting blogpost, I am following this forum with great interest as a Marketing Proffessional and private fan of pinterest for creative and lifestyle inspiration. Any thoughts on local vs global business and how to gear for repins in a more narrow contexts – Not all Businesses are geard for global sales eventhough global branding is always of value!

13. Not adding a pin description or link source to pins. You can write up to 500 characters within a pin description so don’t skimp on the information you add! Use keywords related to your business, words or phrases people would search for, and relative hashtags to maximize your description’s context. When appropriate, link back to your website, other social networks, and your blog to drive traffic to your business.
The answer is two! I discuss more WHY in this post, but when we are resharing our top evergreen or seasonal content, you should be pinning directly from the landing page/blog post, OR, using Tailwind to reschedule the pin. All pins from Tailwind will also count as ‘fresh pins’. Pinterest is really favoring new and fresh content, but you don’t have to constantly churn out new content. The next tip can help with that!
It’s hard to choose just one, but I think my best Pinterest tip would be to take the time to really understand how Pinterest works. Just like any form of social media, you’ll see best results if you understand what Pinterest is and how to best use it for YOUR brand. Do your research, experiment with different ideas, pay attention to the analytics, tweak your strategy, and above all have fun with it! 

If you continue to scroll down your setting page, you will see a spot that says “Claim,” you want to enter your website into the box and hit the “Claim” button. This will allow you to track any pins that are pinned from your website and your profile picture — in this case, your logo — will show up next to any pins that come from your website as well as create ads and buyable pins.


But they will only show your first 5 pins after midnight UTC in the following tab. Then they will show the next 5 pins of the next person you follow and so on. Only when this reservoir is exhausted will they show your next 5 pins. This is the very reason it’s so important to share content throughout the day, start with your best, and not share it all at once.
Facebook, Google, Instagram – all major sources of traffic are constantly evolving. Pinterest, however, changes more rapidly than all these three put together. At least, it often feels that way. Every 2 months or so, I see them testing out new features (as I have quite the big business account, I probably see some features that never get rolled out to average users).
The only reason why you might want to delete underperforming pins is a totally different one. Often new followers will come and check out your boards. They will repin what they liked. So, it is in your best interest to have beautiful boards inviting visitors to repin. When some content fails to lift off, it’s a good sign visitors will skip it as well.
Incorporate color contrast. Color contrast is another good practice to incorporate, because it makes your images more visibly appealing and easy to read. Unsurprisingly, it helps users with low visibility be able to make out the images more clearly in many cases. Pinterest officially recommends a contrast ratio of 3.00:1, and released this image to show the importance:
Many business owners underrate Pinterest in its power to be used as an effective digital marketing tool. Considering Pinterest user base of 70 million along with the credit of being the fastest growing social media platform in the world, there is immense potential for businesses to tap Pinterest effectively to visually advertise their products, drive traffic to company website and boost sales.
As a general rule, you want your boards to be 50 percent about your business and 50 percent about the interests of your audience that tie back to your business. By pinning your audience interest as well as your own content, you will entice them to engage with you more on Pinterest. When they engage with you more, Pinterest will show users your content more frequently in their feed.
Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!
Thanks so much Beth for this article! I have used Pinterest personally but never for my business until several t-shirt designs I posted lead to orders coming in the door. We are now in the process of setting up a “business” account. This article is MOST HELPFUL! I have taken notes and plan on using SO MANY of your ideas. We have been in business 20 years but I feel like such a newbie with all this social media stuff!!! Exciting to start learning from you.
My fiance is a avid user of Pinterest and is on it all the time via her iPhone. Although we have researched various ways to use Pinterest as a marketing strategy, keep in mind that the demographic mainly caters to a female audience ages 25-55. We believe that Pinterest can be a very effective marketing hub, for specific types of business like wedding planners and floral businesses, not so much a law firm or auto mechanic shop for the time being.

Pinterest recommends that you Pin something at least once per day, during peak times—which they’ve found to be evenings and weekends for U.S.-based brands. Pinterest also highlights that consistency is key—if you’re going to post a large number of posts over the course of a week, divide them up and post several per day rather than posting them all at once.
My best Pinterest tip is to be focused. Once I identified WHY I use Pinterest, I was able to focus my boards and pins on what really matters – growing my Pinterest following, and attracting other bloggers and prospective clients. Each time I click to pin or repin I ask myself, “Is this pin of value to my target audience?” If the answer isn’t yes, I don’t pin it.
I don’t even know how many studies I’ve read on which color performed better than the other and how showing faces was a no-no. Pinterest has confirmed that these are false positives. A beauty pin without a face might be quite ridiculous and even though cold tones are said to perform not as good, a pin about a trip to Antartica would probably look weird with warm colors. If you are not sure about your design, produce alternatives and show them to a control group or just dish them out and focus on the pin that performs best.
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