To dive a little deeper. Pinterest group boards are boards where there are multiple pinners, with a single owner (either you or someone else). So you can create one, and invite people to pin – which alleviates the pinning workload, but comes with some responsibility. The easier version is getting on someone else’s board. A great tool for this is Pin Groupie which can help you find relevant and active boards. This way you can spread your pins (and others, don’t just pin your own) even wider, by leveraging audiences you had no access to before. Cool huh!
I wouldn’t worry too much about not getting a response. I sometimes don’t respond to my emails; I just let people in the group. Make sure to check your Pinterest notifications! I would also try lower tiered group boards with a lower reach to get in. These group owners are more than happy to let you in because they are trying to grow your followers.
But they will only show your first 5 pins after midnight UTC in the following tab. Then they will show the next 5 pins of the next person you follow and so on. Only when this reservoir is exhausted will they show your next 5 pins. This is the very reason it’s so important to share content throughout the day, start with your best, and not share it all at once.
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@Sean Locke – agreed. Those are exactly my points. I may have a blog and a website with images I’ve chosen to share with the world (and now I need to watermark all of them because of Pinterest), but that doesn’t mean I am allowing people to use them for business purposes. Pin them on an inspiration board for personal use – I’m fine with that. Pin them on a business-related board in order to draw visitors to their Pinterest board I am not fine with. If a landscaper’s business suddenly increases because he has 25 amazing boards of other people’s garden photos, he owes them some credit/money. He would not be allowed, exactly as you said, to grab their images and include them on his blog, website, or printed marketing materials… so I don’t think it’s right to creatively use them on Pinterest if your Pinterest board is remotely commercial. Even if the main image keeps its link back to the original source. It just doesn’t seem right.
Since many Pinterest users utilize Pinterest to save creative ideas, informative content and unique products to go back and purchase them later, Pinterest is an ideal tool for businesses selling services, products or promoting your content. In fact, 93 percent of users plan purchases with Pinterest, and 87 percent actually make a purchase because of something they saw on the platform.
57. If you’re going to add links in your pins that link back to your website, be sure to tag those links so you can easily identify traffic that Pinterest generates. Such tagging should be at the pin level. The more granular your URL tagging, the better you can measure and analyze the effectiveness of your marketing. (Of course, Pinterest links aren’t the only links you should be tagging and shortening.)
If you already have a Pinterest business account, make note of the traffic that Pinterest is currently sending you. You should track progress on a regular basis - it tells you if your marketing efforts are paying off, or not. This also applies to newbies on Pinterest - even though you do not have any historical data to benchmark against, monthly tracking will be helpful to monitor future progress.
18. Not telling anyone your business is on Pinterest. Use the networks you already have (Facebook, Twitter, word-of-mouth, etc.) to spread the word. You can use Constant Contact’s email templates to let subscribers know you’re on Pinterest. Adding a Pinterest logo to your website or blog will also help grow your following and act as a reminder to people who visit your website to pin your content.
How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.
The “People you reach” tab has some extremely valuable information. We always think within our niche, but our followers don’t. They might be interested in travel, DYI home decor, and recipes. It can be a very smart idea to toss in a couple of boards to cover these topics as well. Your end goal should always be engagement, and what better way to engage than with the topics your audience likes?
Pinterest is no social media channel, but a visual search engine. I’ve lost count how often I repeated this mantra in the last 3 years and recently even Pinterest officials are using similar terms. In the early days of Pinterest, people would follow other users and see what they liked in their feeds. But these days an increasing number of people will use it to search for recipes, wedding inspiration or travel guides. They are searching.
Create highly pinnable graphics – “long and lean” as I call them. Some of my simplest projects have become very popular on Pinterest because I created highly pinnable collages that show multiple images from the same project. Pinterest loves vertical images, so every post should have a pinnable vertical image that includes a high-quality image, the title of the post, and your blog name or URL in a watermark. It’s worth the bit of extra time it takes to create these images for the return on investment – increased blog traffic!
Website traffic. When the goal is driving website traffic, Pinterest charges for clicks to a website (CPC). An important note on this campaign type is that advertisers are only charged when users click to acess your website directly from the promoted pin. There is no charge for clicks from a repinned pin. Those clicks are marked as downstream or promoted traffic and are highlighted in the campaign report.
Direct to a lead generation landing page. Pinterest users are only able to see a glimpse of what you’re offering in a pin, and they typically click to get more information without sharing their contact information. While the platform itself won’t disapprove of your pin, you should still avoid linking to a lead generation landing page. Instead, link to a web page that shares more information about your value proposition and gives the user the "choice" to convert.
Until Pinterest Search Ads are available to all, we have to lump all our keywords into one ad group with one bid. This means, if you keep your bids low (as I do), your Pin may never be displayed for the more competitive keywords. Unless you have an enormous budget, you may be OK with that. If you find that some keywords which are important to you are not generating impressions, start a new ad group with a higher bid per click to generate the exposure you need.
Pinterest does not offer the option to automatically sort boards alphabetically. There are unofficial browser extensions that may be able to alphabetise boards; however, these extensions are not endorsed by Pinterest and should be used with caution. Alternatively, you can manually organise your boards alphabetically by dragging and dropping them into the desired order.
One thing I have noticed and wondered about, when I first opened my Pinterest account I was able to leave comments on a persons profile, when someone started following me I would always comment ‘thanks for the follow’ or if I started following someone I would leave them a comment about how wonderful their boards were. Do you know anything of this feature??
The content saved by users is distributed to a wider audience by the Pinterest algorithm in people’s home feed and search results. As a business, your aim is to make your content inspirational and discoverable, so that it gets seen, saved (i.e. shared) and clicked as often as possible. Helpful content, keywords, and high-quality images are essential ingredients for success on Pinterest.
Be sure to avoid board names that are more cute than descriptive. It is more important that your boards get found than to have a cute name. If you need some help thinking of optimal names for your boards, think about the keywords you might use to search for a certain topic. You can also take a look at the keywords on your website or the categories on your blog for more ideas on how to name your boards.
Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!
Pinterest recommends that you Pin something at least once per day, during peak times—which they’ve found to be evenings and weekends for U.S.-based brands. Pinterest also highlights that consistency is key—if you’re going to post a large number of posts over the course of a week, divide them up and post several per day rather than posting them all at once.
Kristi is a staff writer at Fit Small Business, focusing on marketing for small businesses. Her past experience includes founding, growing and selling her own full-service digital marketing agency. Her expertise includes content marketing, public relations, social media marketing, email marketing as well as event marketing. She has worked with over 500 small businesses & start-ups in her career. When she isn't writing or giving out marketing advice, she can be found planning her next travel adventure or enjoy Florida's beaches.
Facebook, Google, Instagram – all major sources of traffic are constantly evolving. Pinterest, however, changes more rapidly than all these three put together. At least, it often feels that way. Every 2 months or so, I see them testing out new features (as I have quite the big business account, I probably see some features that never get rolled out to average users).
Oftentimes, our own audiences are pretty small, which means we can’t get the reach and clicks we need. So, starting a new ad group using an actalike is a great way to find people with similar interests and behaviors and increase your impressions 30X while keeping CTR high. Start with a 1% similarity and branch out from there if you need still more.
Many business owners underrate Pinterest in its power to be used as an effective digital marketing tool. Considering Pinterest user base of 70 million along with the credit of being the fastest growing social media platform in the world, there is immense potential for businesses to tap Pinterest effectively to visually advertise their products, drive traffic to company website and boost sales.