Consistently monitor and optimize your campaigns. Pinterest is a social media platform primarily driven by visuals, and it's unpredictable what visual content will resonate with people. To run successful Pinterest ads, you need to constantly test different variations of your campaign-varied imagery, photos, text, keywords, bids and audiences. Eventually, you’ll be able to recognize the combination that suits your business best and brings maximum conversions.

“Pinterest has nearly five million users, and is rapidly growing. Nearly 1.5 million unique users visit Pinterest daily, spending an average of 15 minutes a day on the site.” That’s really impressed. So I see that Pinterest maybe will become the must-join social channel in this year. Easy to use with Pin button, I think all business should try it. And sure I will start with it now. Thank you for your great article.


My best Pinterest tip is to pin like your followers. Your followers do not pin from just 10:00-10:30 am every single weekday. Sure, you can schedule your pins out, but remember that your perfect follower (and possible blog reader) sleeps, eats, works, takes care of children, has doctor’s appointments, etc. They don’t have a schedule of when they pin, they pin when they can. Since I’ve started using Pinterest as just a regular person vs. blogger trying to drive traffic, I’ve seen my number of followers increase quickly. Of course, my tip may not work for everyone, but it doesn’t hurt to play with your pinning strategy to gauge results. Take a strategy and try it for 2 weeks, analyze, tweak, and happy pinning!
For example, instead of pinning a product photo of your brand’s lawn mower that includes a title describing the type of lawn mower that it is, a description detailing the lawn mower’s capabilities and including a link back to your lawn mower’s product page, it’s a more effective Pinterest marketing strategy to pin an image of your lawn mower actually mowing a lawn with a title that says something to the effect of “How to Get Perfectly Cut Golf Course Grass at Home” including a description that discusses what perfectly cut, golf course-like grass is and how this lawn mower can help you achieve it, and then link to your lawn mower’s product page.

Incorporate color contrast. Color contrast is another good practice to incorporate, because it makes your images more visibly appealing and easy to read. Unsurprisingly, it helps users with low visibility be able to make out the images more clearly in many cases. Pinterest officially recommends a contrast ratio of 3.00:1, and released this image to show the importance:
Until Pinterest Search Ads are available to all, we have to lump all our keywords into one ad group with one bid. This means, if you keep your bids low (as I do), your Pin may never be displayed for the more competitive keywords. Unless you have an enormous budget, you may be OK with that. If you find that some keywords which are important to you are not generating impressions, start a new ad group with a higher bid per click to generate the exposure you need.
If you’ve ever wanted a way to boost impulse buys, Buyable Pins are the answer. As users browse through Pinterest, creating boards and getting ideas, they’ll be able to see your product, the price, and purchase it all with a few quick taps or clicks on their mobile device. They don’t even have to re-enter their payment information each time they buy, making the process go quickly—before they get the chance to talk themselves out of it.
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Same applies to on-site content. Google is already displaying tons of content directly in the search, Facebook also has tons of features preventing people from ever leaving their app and Pinterest is already starting with rich pins for recipes. I believe they might try to offer publishers the “opportunity” to create rich content within the Pinterest app. But no visits to your blog means no money, so you will have to look for different traffic sources or different ways to make money.
Monetization: Currently, Pinterest is not a very successful business. Unlike Facebook, they are not reaping billions each year. At one point they need to cash in and this will probably lead to less traffic to your website. Why is this important? I am not entirely sure you should lay all your eggs in the Pinterest basket anymore. Try to diversify (SEO or be an early discover for a new medium). It’s just a hunch, but traffic potential from Pinterest might just be about to see its peak.
This is a slightly less automated option, but you can upload your content to Pinterest and save it to a “Secret” board that your followers – and any other users on Pinterest – cannot see, and then when you’re ready for the pin to go live to your Pinterest audience, you can re-pin the content to a non-secret board. You can’t automate the re-pinning process, you’ll have to do it manually, but at least your content will be ready to go in Pinterest, you just have to re-pin it to a non-secret board.
How are you and your family doing, I hope all is well. My name is Larry Ward Sr. I was searching through Pinterest for boards to follow. I came across your blogging post, I’m interested in being a blogger. I don’t have any experience how can I learn how to write good blogs. This is something I have been wanting to do for a very long time. Any advice you have to get me started on my journey would be appreciated. I love the details and sources that you provide. Thank you for all your help sincerely
I know, there are countless Pinterest courses out there. Some cost up to 300 USD. Are they better? I don’t know. I just know that I put everything I know about Pinterest into this guide and didn’t hold anything back. This guide is my way of saying thanks to all those countless guides that helped me starting out as a travel blogger more than 3 years ago.

Just a heads up to Beth and everyone else at CopyBlogger. I pinned this post to my board “Craft Advice and Blogs” to save it to read again later and though it was repinned 30-ish times, 3 people were upset about it and someone claimed they reported me for pinning it. I don’t know what the hell they’re upset about??? Have I done something terribly wrong?


Social media management tools help you schedule posts and organize your content on any social network, including Pinterest, prior to actually posting it. This way, you can ensure everything is shared and pushed out as planned. Social media management tools often have analytics capabilities as well, which you can use in tandem with Pinterest Analytics.

Claiming your website isn’t difficult, you just need to be able to access and edit your website’s HTML code. There are two ways to claim your site and it’s either by using a meta tag or by uploading an HTML file, the instructions for which can be found on Pinterest’s Claim Your Website help center page. Check out that page for all the instructions you need to claim your website and there’s also platform-specific set up instructions if you need help tailored to your particular ecommerce platform, such as Shopify or BigCommerce.
Boards are used to organize and categorize Pins (don’t worry, we’ll get to these next). From Boards about the new bathroom and next vacation location to wedding planning and ultimate wish-lists (just say the word and we’ll link you to ours). Boards enable users to gather their Pins into a logical and beautiful fashion. Plus, Boards can be divided up into sections, to make them even more organized.
Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!
I have already covered a few blogs you must read for Pinterest tips as a bonus in my article 30 Pinterest Accounts and Boards You Must Follow for Marketing Tips. Since then I have learnt about other blogs that regularly cover Pinterest tips, so here’s a separate article that is dedicated to the great blogs that cover the best Pinterest tips. Check them out below and read their tips to improve your Pinterest knowledge…

Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!


I really, really like Pinterest, but I just read an article about Pinterest’s scary terms of service! It’s making me think about removing all the content I have on there. And I’m wondering how you or I can ethically go on promoting them? I had to go look up the terms of service myself and was apalled that by posting your own original content you are giving Cold Brew Labs irrevocable rights to your artwork! Here’s an exact copy and paste “By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit …..”
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