Like Pinterest discusses in their Tips for Creating Customer Growth on Pinterest article, “too often, online marketing tactics focus on customers who already know what they want to buy—instead of expanding their reach to also include people earlier in their shopping journey,” which is an extremely important perspective to keep in mind when creating content for your Pinterest marketing strategy. To grow your reach on Pinterest, you need to focus on the early steps in a user’s shopping journey and that starts by telling a story and creating a need for the user to make them want to purchase your product to fulfill that need.
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
A few words of warnings for hashtags addressed in the article: Hashtags are clickable on Pinterest, so they can take users away from your content, just because you use a hashtag doesn’t mean Pinterest will index it so use keywords instead for that purpose, and there’s evidence that suggests that they might reduce the value of your pin in search results if you use too many hashtags, so only use one or two per pin, if any.
21. You pin anything. It’s easy to get lost in a sea of stunning images where you might find yourself repining anything that catches your eye. Don’t do it. As a brand, you’re trying to relay a message that portrays what your business is all about. Plan out your boards and outline what message or information you want your fans to walk away with before you start pinning.
The problem is, that people don’t get to pass it up. If they have chosen to use Flickr to display their work, for example, someone can go “pin” their image without the artist ever knowing, until they find it pinned all over the place and hosted on blogs. When licensing work, they may even choose to pass up a group they disagree with, say, AARP for example, yet that group can create a board to promote their work and go out and grab any image they like from the net. What then? What makes “pinning” inherently different than taking any image from anywhere and putting it on your website?
If you have top evergreen content or seasonal content, I highly recommend creating new pin images for those same landing posts. I have been doing this with success for the last few months and getting new visits and traffic from older blog posts that had already performed well on the platform. You can update the post with the fresh pins, as well as add them using the “+” bar on the Pinterest platform.
Pins targeted by keyword only often show up in the home feed, too! Knowing that “keyword” targeting has more to do with the Pinner’s overall Pinterest behavior than their in-the-moment search really frees you up to go broad with your keywords. In fact, if you keep too tight with your keyword targeting, you may find it hard to get the impressions you need in order to evaluate your campaign.
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
The Mojo Spa in Illinois has a very unique, distinctive brand. They create good-for-you cosmetics in an affordable price range, and the creator of the company calls herself the “Willy Wonka of beauty.” Their Pinterest does a remarkable job of capturing the whimsical and wonderfully quirky nature of their brand while promoting their products simultaneously. Just in case users aren’t familiar with their brand, they give you a summary of who they are in their profile bio:
One of the things I hear over and over again from Pinterest users–individuals and businesses–is that we don’t want Pinterest turning into another sales pitch ghetto as users plug their MLM products or Etsy sites or corporate product lines. The primary reason that Pinterest is so successful is its organic and cooperative nature. There are, as you listed, many ways (at least 54 it would seem) to promote a business or brand without resorting to carnival shilling and Web 1.0 scorched earth tactics.
Facebook, Twitter, Instagram – they’re the go-to social media platforms for dropshippers and ecommerce entrepreneurs looking to promote their brand. But, are you missing a trick by ignoring the often overlooked Pinterest? Definitely – and we’re here to equip you with everything about Pinterest- including why use Pinterest, Pinterest marketing tips, Pinterest marketing ideas and much more in order to create and execute a killer Pinterest Marketing and Pinterest Ads strategy.
When I stopped following people and just focused on pinning my follower rate increased significantly. I get anywhere from 1 to 10 new followers a day when before I was lucky to get a few a week. After the death of BB I focused on manually pinning so I could better learn Pinterest. We are going on vacation soon and I think I might need to join TW for fear that the traffic I took so long to build will die. I also hope that it will give me the boost I need to finally hit 25k sessions and join Mediavine. Thanks for the tips! I’ll be implementing them as well 🙂
And why not? Pinterest currently has 250 million monthly active users and according to Pew Research, a whopping 29% of U.S. adults use Pinterest.When compared to other social media platforms, Pinterest is definitely on the smaller side. But what makes it an interesting option is the fact that people using the site are actually engaged with it. Which means, you have a higher chance of getting people to click-through to your site from Pinterest, than say, Twitter.
Thank you so much for these tips!! I just started a Pinterest page for my blog (https://happilyunboxing.wordpress.com/) and have only been able to get three followers (after spending hours trying to figure out how to get more! I am looking forward to implementing your tips into my Pinterest strategy. If anyone wants to do a follow for follow I would love to help your Pinterest page grow as well!! @HappilyUnboxing 🙂
This article has hopefully given you some insight into everything Pinterest offers for businesses and how businesses can make use of Pinterest to grow their reach and get Pinterest users started in their sales funnel. Pinterest marketing can be a lucrative way to grow your sales and revenue, but it all starts with creating great content that users can enjoy and focusing on the use-case of products rather than just the products themselves. Get started with Pinterest for business and see how you can grow your brand awareness in ways you’ve never done before.
Same applies to on-site content. Google is already displaying tons of content directly in the search, Facebook also has tons of features preventing people from ever leaving their app and Pinterest is already starting with rich pins for recipes. I believe they might try to offer publishers the “opportunity” to create rich content within the Pinterest app. But no visits to your blog means no money, so you will have to look for different traffic sources or different ways to make money.
High quality is a must, as is size. Vertical Pins (2:30 – 600px x 900px) work well because they take up more space, making them stand out. Contrast these with square images (600px x 600px) to make your content eye-catching on the discovery feed. Be sure that your images (and website for that matter) are mobile-friendly: over 85% of searches are in the App.
My wife got me into Pinterest which I initially just wrote off as “another” social media site. Great article Beth. I will have to follow you and see how to use all these techniques first-hand. It seems like the web in general is evolving into a more picture oriented communication medium. Pinterest is the future, here now. I can see Google having a picture based search only option in the not too distant future.
Great post! I started using Pinterest over a week ago and my traffic increased dramatically! I really didn’t expect it! I have a little question… when I pin an image from my blog and get 100 repins for example, let’s say that this results in 500 views on my blog… shouldn’t I be gettin more and more traffic on the following days? I’ve noticed that my blog traffic only increaces when I pin…but I don’t understand how come my traffic is not multiplying as a result of the many repins I get. Instead my traffic goes back down until the next time I pin…
How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.
I used to put in hours of hard work each day to market my sites and products on Pinterest, Twitter, Facebook, etc.. Now I just put my social media accounts on autopilot and I am getting even more followers on Pinterest since I started to use this software. If you are looking for an easy and hands-free way to drive massive traffic to your websites and offers through social media sites, you have found the great solution. I highly recommend it to all internet marketers.
These are two vastly different approaches to the same end result – getting users to click on the pin and go through to your lawn mower’s product page – but the first example will only help you acquire users who were interested in finding a lawn mower in the first place, while the second example will help you appeal to users interested in having a beautiful lawn and a well-kept home. By appealing to user’s interests through this type of content on Pinterest, they’ll be more inclined to purchase your product because you’ve demonstrated how your product can help them achieve the results they want.
Then, I’m about to help you. Instead of rehearsing all the old news (like updating your profile pic and getting a business account. duh!) I tried to focus on very actionable items. Unique techniques I use every day that helped me drive a constant 5,000 visitors to my site. each. day. The information is based on official interviews and quite a couple of e-mail conversations with Pinterest (so no urban myths, sorry!), but also empirical evidence from stuff that worked out for me.