While creating and sharing content for your Pinterest profile and marketing to users, be sure to keep your target audience in mind. Similar to the way you would when creating new products, developing your branding, or posting to other social networks, you want to ensure you’re pushing out content that appeals to your target audience, current customers, and buyer personas on Pinterest.
Getting the followers on my website was truly becoming hectic as I first started marketing on Pinterest. Came to know about Tailwind and gave it a try, but it got my account suspended and I was back to square one :/ Tried many other automation tools before finally settling for PinPInterest com The service by PinPinterest is simply amazing. It has been over 4 months now that I have been using this and getting an exponential rise in the number of visits and followership. I love its sophisticated artificial intelligence that it uses to automate the pins, comments, web content traffic, and with this, I have also saved a lot of time when it comes to screening the content and picking the right one for the pins as it does it automatically. And now that it supports multiple Pinterest accounts in just one PinPinterest account, no other tool beats it in terms of features…
As you begin to use Pinterest marketing as part of your business’ marketing strategy, you may find that you need help creating amazing graphics setting up your Pinterest account or even creating the right content. Consider using a platform like Fiverr to hire an expert designer or Pinterest marketer to help you maximize your Pinterest marketing efforts.
Chrome Extension - Using the OneUp Chrome extension, you can easily schedule many images at once from any website, such as sunsets for example. You can choose which images from the website you want to post to social media, bulk update or individually update the descriptions and links for each post, then schedule them to be posted with a set interval (such as every 60 minutes), or choose custom dates and times for all of them.
Two of my consumer brand clients – Imperial Sugar and Dixie Crystals have seen a huge influx of traffic from Pinterest. In fact, in less than 30 days, Pinterest leapfrogged over Facebook in terms of referral traffic to our online recipe database. It’s the perfect medium for sharing recipes and tracking what types of recipes our community wants to see more of. You can find the boards at http://www.pinterest.com/imperialsugar and http://www.pinterest.com/dixiecrystals to see what we’ve done.
I know, there are countless Pinterest courses out there. Some cost up to 300 USD. Are they better? I don’t know. I just know that I put everything I know about Pinterest into this guide and didn’t hold anything back. This guide is my way of saying thanks to all those countless guides that helped me starting out as a travel blogger more than 3 years ago.
Eighty percent of users access Pinterest via tablet or smartphone. While desktop use is only a fraction of that, don’t disregard it quite yet, as it could be an underutilized opportunity. When browsing Pinterest, users will typically see more ads on mobile than on desktop, so take advantage of the comparably less saturated advertising environment to see how desktop ads perform with your target audience.
Pinterest recommends that you Pin something at least once per day, during peak times—which they’ve found to be evenings and weekends for U.S.-based brands. Pinterest also highlights that consistency is key—if you’re going to post a large number of posts over the course of a week, divide them up and post several per day rather than posting them all at once.
Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined. However, you won’t be able to generate traffic unless and until Pinterest users…
Hashtags on Pinterest are used to help users identify Pins and boards about a specific topic they’re searching. When users click on a hashtag you include on a Pins, they’re brought to a page in which they can view all content ever posted on the platform tagged with that specific hashtag. You should add hashtags to your Pins, boards, and promoted content (if you have any) to ensure the greatest amount of visibility.
To make your pins discoverable by users, optimizing your pin titles and descriptions with keywords will help Pinterest suggest your content as a search result when relevant. We discussed Keyword Research in depth in our Ultimate Guide to Keyword Research article, and although it’s tailored towards finding keywords for search engines like Google, the same principles apply to finding keywords for Pinterest. Your Pinterest marketing keyword strategy, however, should be to use as many keywords as possible whenever and wherever relevant so your content can be discoverable by as many users as possible searching for pins like yours.
Firstly, it is absolutely amazing investment especially when it comes to the artificial intelligence that it uses to pin the relevant items, find and show the right content which will be popular with my target audience. And to top it all, the great help it offers in scheduling the pins automatically and what I need to do is just feed my preferences once a week and it does the rest of the job. I love that I don’t have to create multiple PinPinterest accounts to manage multiple Pinterest accounts. I can manage them all at one place.
25. Thinking that B2Bs don’t belong on Pinterest. As a B2B on Pinterest, there’s actually a lot you can do to humanize your brand and tell your story through visuals. Pinterest allows you to showcase the people that make your business a success, industry statistics or news, your brand’s content or useful information, and tips your customers can benefit from. You don’t need to be a retail brand to be successful on Pinterest either. Just take a look at the Constant Contact page. We’re an email marketing company and we’re close to having 70,000 followers!
Pinterest is a highly reputable business, and use of their website is unlikely to give you a virus. However, it is possible to click on pins that lead to sites hosting malicious content, such as viruses or malware. Pinterest does not monitor the integrity of linked websites, so always be careful when leaving the main site. When using browser extensions to increase the site’s functionality, only download and install extensions from sites you trust.
High quality is a must, as is size. Vertical Pins (2:30 – 600px x 900px) work well because they take up more space, making them stand out. Contrast these with square images (600px x 600px) to make your content eye-catching on the discovery feed. Be sure that your images (and website for that matter) are mobile-friendly: over 85% of searches are in the App.
Establish relationships with other bloggers, influencers and pinners. Instagram isn’t the only place where you might want to work with influencers. For example, Target has worked with top Pinterest accounts Oh Joy, Wit & Delight, and Poppytalk. Pinterest is currently looking into creating a tool that makes it easier for brands to work with influencers (Instagram has already done this). Working with influencers might involve creating community Boards, giving influencers products to artfully style and Pin to. If you pursue this type of influencer/Pinterest marketing, you might also ask the influencer to curate content from other creators (kind of like a style guide).
Hi Elna! Thanks for the great info. I plan on checking out Tailwind today! I have two pinterest accounts and they both have approximately 100,000 followers on each. I am also on several group boards. I generally avoid pinning images that link to my website on them, as I’m not sure if board owners would be bothered by this. I’d love to know your thoughts on this.