Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.
Even though Pinterest is a visual search engine, descriptions are what help users find what they’re looking for when they search for specific content on Pinterest using keywords. When creating descriptions for your pins, besides using keywords that users are searching for (which you can discover by using a tool like KWFinder) make sure that every pin’s description is evergreen so it has the greatest amount of lasting potential.
Many people have the misconception that Pinterest is this happy ‘soft’ social media site for DIY moms and brides, where everything is always all perfect and dandy. While this assumption isn’t necessarily wrong, Pinterest often flies under the radar as a practical marketing tool, to the detriment of those who fail to invest time in a Pinterest marketing strategy.
But they will only show your first 5 pins after midnight UTC in the following tab. Then they will show the next 5 pins of the next person you follow and so on. Only when this reservoir is exhausted will they show your next 5 pins. This is the very reason it’s so important to share content throughout the day, start with your best, and not share it all at once.
Now, it’s not a good idea to create Pinterest Boards that are covered in nothing but pins from your own blog. One of the cardinal rules of social media is that you promote others more than yourself. With that said, it certainly behooves you to create Boards related to your content so that you can include your own posts as a small portion of each Board.
One of the many benefits of having a business account is that you can create private boards that are not publicly visible to Pinterest users, and with these, you can compose Pins that you later deploy as part of a campaign. (If you are unable to locate a Pin that you want to promote, be sure to check if it’s in a secret board, as Pins can only be promoted from public or protected boards.)
Thanks for all the tips here. I’ve been growing on pinterest, too, but still need to accelerate things. I’ve been finding it challenging to get into more of the top decor boards (I do flooring) as many are closed to new pinners). I’ve also been collaborating with a friend of mine who has a larger following and more group boards, and we are helping each other.
So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business.
I used to put in hours of hard work each day to market my sites and products on Pinterest, Twitter, Facebook, etc.. Now I just put my social media accounts on autopilot and I am getting even more followers on Pinterest since I started to use this software. If you are looking for an easy and hands-free way to drive massive traffic to your websites and offers through social media sites, you have found the great solution. I highly recommend it to all internet marketers.

WHY: Not only does this help you get found and gives Pinterest a better idea of what you’re all about so they can recommend your account and your boards to other people, but strangers who happen to come across your account don’t have to spend hours determining what you pin about and if they should follow you. So you improve your chances of being found by the right people.

BUT, you can only target visitors if you first install the Conversion Tracking code on your site. Before you run screaming from the terror that is “code,” let me assure you – it is very simple, especially if you use WordPress. The code, which you get at Ads > Conversion Tracking, just needs to go on every page of your site in thetag. If you install a plugin such as Insert Headers and Footers, it will take you all of thirty seconds. Naturally, it only begins collecting data on visitors the day it’s installed – so do it now!
Pinterest is a visual wonderland with images of everything from DIY dining room tables created from reclaimed barn wood to inspirational quotes superimposed on photographs of ocean sunsets. Described as a visual bookmarking and discovery platform, the site is a virtual pinboard of ideas located on the Internet and shared in user-created Pinterest boards.
Pins targeted by keyword only often show up in the home feed, too! Knowing that “keyword” targeting has more to do with the Pinner’s overall Pinterest behavior than their in-the-moment search really frees you up to go broad with your keywords. In fact, if you keep too tight with your keyword targeting, you may find it hard to get the impressions you need in order to evaluate your campaign.
6. Mixing your personal interest boards with business-related boards. There are actually a few instances where I’ve seen this done successfully, but overall this tactic doesn’t work. Are your customers actually interested in the recipes you’re considering trying or the table settings you want at your fantasy wedding? Probably not. Keep your business account for your business and your personal account for your personal interests.
If you don’t want to spend the next few months in trial and error, I highly recommend investing in a good Pinterest course. Not only will that polish any mistakes that you might be making with your Pinterest account, but it will help you form a bullet proof strategy! Start by taking the Pinterest Primer free course here and do your research online.
WHY: Not only does this help you get found and gives Pinterest a better idea of what you’re all about so they can recommend your account and your boards to other people, but strangers who happen to come across your account don’t have to spend hours determining what you pin about and if they should follow you. So you improve your chances of being found by the right people.
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?
How to Use Pinterest for Videos, SlideShare and Podcasts: Do you only share images on Pinterest? Would you like to share other content to grow your followers on Pinterest and other social networks? You can also share videos, SlideShare presentations and audio podcasts and extend your exposure, thanks to Pinterest. This article explains how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts.
May I ask why you use 2 different scheduling companies to schedule pins ? I’m using boardbooster to schedule my content to group boards and my own boards and also pinning others’ pins on my own boards. 70 % are others pins and 30% my own. Im pinning about 60 to 70 pins/day and the follower growth has been miserable. I’m also on group boards (currently about 10+ group boards.working on joining more). I’m trying to understand if it helps to use tailwind too vs just board booster

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As we discussed at the beginning of the article, content on Pinterest successfully gains engagement and shows up as a search result for months, so the content of your titles and descriptions need to be able to withstand that test of time. Titles and descriptions that are evergreen – as in, they don’t date themselves or refer to a very specific day or time of the year – have greater lasting potential. Some content on Pinterest will be season specific, such as content for recurring holidays, and that’s okay, but think about how you can even make descriptions for seasonal pins stay relevant for the same time of year next year.
One thing I have noticed and wondered about, when I first opened my Pinterest account I was able to leave comments on a persons profile, when someone started following me I would always comment ‘thanks for the follow’ or if I started following someone I would leave them a comment about how wonderful their boards were. Do you know anything of this feature??
Their pricing is, again, affordable and reasonable. What’s different about FollowingLike is that you only have to pay a one-off fee. Unlike other automated bots that are going to set you back every month, FollowingLike charges you once. You can buy the one account version for $51 right now. If you’re looking for them to manage more than one account for you, this will set you back $73. It’s worth your money if you invest in the unlimited accounts version. They offer this for a one-time fee of $126, or if you want to pay yearly, it’s $88. Either way, their deals are reasonable.
So, please whatever you do, don’t just post product photos. Do you remember that study done by The University of Minnesota? Well, diversity of pin was the 8th most important factor when users were deciding whether to follow an account. So, throw in some other boards that give your followers added value in order to avoid coming off as overly salesy.
By tracking and understanding Pinners’ evolving interests, tastes, and preferences, the Pinterest Taste Graph offers an expansive collection of 5,000 interests and categories in the Pinterest Ads Manager. This allows advertisers to reach more specific, niche, obscure audiences. The more Pinners search, save, and click, the more refined the targeting (because Pinterest can more easily suggest new categories and interests), and the more accurate the data.
Boards are used to organize and categorize Pins (don’t worry, we’ll get to these next). From Boards about the new bathroom and next vacation location to wedding planning and ultimate wish-lists (just say the word and we’ll link you to ours). Boards enable users to gather their Pins into a logical and beautiful fashion. Plus, Boards can be divided up into sections, to make them even more organized.
“Instagramming for business has gotten so much easier thanks to Tailwind! After using similar websites to schedule Instagrams, I have found Tailwind to be the easiest and most straightforward! I've rarely needed support from Tailwind but the few times I did, the team answered my questions or concerns so quickly. Overall I'm thrilled to be a part of Tailwind and would highly recommend it!”

Your cover photo is your first impression and the first thing a user sees when they come to your page. Hence, it is important to make it attractive. Also, Pinterest allows you to choose which pin to use as your cover image. Therefore, don’t forget to optimize the Cover photos on Pinterest of each board. Lastly, choose a high-quality image that is attractive and bright for your cover photo.


You can start using Jarvee from just $19.99 a month, which makes it an affordable option. It’s a great alternative if you’re still small and don’t want to throw too much into third-party promotion. At the other end of the scale, Jarvee also has packages that accommodate for 150+ accounts, so if you’re a big business and are looking to outsource on a much larger scale, Jarvee has this option as well.
This plan comes with the opportunity to schedule up to 100 pins in your queue. You’ll also get a handy social media calendar, detailed analytics, and use on up to eight accounts. You’ll also get access to their image editing tool, “Pablo.” This software will assist you in creating Pins for your brand using templates or designing them from scratch in your browser.
My best Pinterest tip is to be focused. Once I identified WHY I use Pinterest, I was able to focus my boards and pins on what really matters – growing my Pinterest following, and attracting other bloggers and prospective clients. Each time I click to pin or repin I ask myself, “Is this pin of value to my target audience?” If the answer isn’t yes, I don’t pin it.
I’ve joined Pinterest and hooked it up to my business site. So far I haven’t really noticed any great increase in my site’s traffic due to Pinterest. But I agree…Pinterest is becoming huge and I think finally surpassed LinkedIn as one of the top three. Might as well play along! 🙂 Good tips though…I certainly started looking through my pins to see if and where I could I apply some of your advice.
With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40 percent of new users are men.
Content marketing partners help brands develop a strong organic presence on Pinterest. They support the entire Pinterest campaign process, from sourcing content and publishing Pins to managing interactions with Pinners. Content marketing partners have great insight into what kinds of creative work best on Pinterest, so brands that start working with a content marketing partner tend to see a big jump in Pin performance.
Pinterest is a great way for your small business to display your work and showcase your expertise in your industry. Examples include Pins with images and videos of your work, infographics, data visualizations, and blog posts. Due to the fact you might not be a recognized brand yet, doing this is important. That’s because as your business grows and you become more well-known, you’ll be more likely to be recognized as an industry leader and a business with helpful and applicable content for audience members.
13. Not adding a pin description or link source to pins. You can write up to 500 characters within a pin description so don’t skimp on the information you add! Use keywords related to your business, words or phrases people would search for, and relative hashtags to maximize your description’s context. When appropriate, link back to your website, other social networks, and your blog to drive traffic to your business. 
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